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comScore Releases Top Japan Web Site Rankings for August 2008
Interest in the Olympics Spurs Growth at Sports Sites
Yahoo! Sites and Google Sites Gain in August
A F COMSCORE NETWORKS LOGO COMSCORE NETWORKS LOGO
Comscore Networks logo. (PRNewsFoto/Comscore Networks)[MH]
CHICAGO, IL UNITED STATES
02/20/2009
TOKYO, Sept. 30 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader
in measuring the digital world, today released its August 2008 rankings of
the largest and fastest-growing Internet properties and site categories in
Japan, based on data from the comScore World Metrix audience measurement
service. The month saw growth at travel sites as many planned trips for
vacation season. The 2008 Olympics in Beijing, China triggered gains at
sports sites, while strong storms in August prompted increases at weather
sites.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
"Interest in the Olympics was a key driver in Web activity for August,"
said Maru Sato, managing director of comScore Japan. "The Internet's
ability to provide real-time information was a valuable resource for those
seeking the latest results of their favorite competitors, such as gold
medalist swimmer Kousuke Kitajima, or popular events, such as the judo and
baseball competitions."
Top Gaining Site Categories for August 2008
Several travel-related categories experienced gains in August, as
vacationers planned their trips and sought vacation deals. Travel -
ground/cruise sites increased 24 percent to 4.6 million visitors on the
strength of gains at rail travel sites, with many Japanese vacationers
opting to stay closer to home and save on the increasing costs of air and
car travel due to high gasoline prices. JR-odekake.net, a Japan Railway
operated site which provides train transportation information, led the
category with 1.2 million visitors in August. The travel - transaction
category also achieved strong gains during the month, growing 20 percent to
7.5 million visitors.
The weather category also experienced gains in August -- up 17 percent
to more than 13 million visitors -- as vacationers sought to stay abreast
of the latest weather patterns. In particular, strong August storms that
carried the possibility of affecting travel plans, had people anxiously
seeking weather information online.
Several events caused the sports category to gain 17 percent to nearly
20 million visitors during the month. Interest in the 2008 Olympics led to
strong traffic to sports sites, as visitors searched for the latest results
and medal counts. The high school baseball championships also drew visitors
to sports sites to follow the status of the August tournament.
Top Gaining Site Categories by Number of Unique Japanese Visitors
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Site Category Jul-2008 Aug-2008 % Change
Total Internet : Total
Audience 56,786 57,356 1
Travel - Ground/Cruise 3,733 4,632 24
Retail - Movies 5,720 6,867 20
Travel - Transactions 6,217 7,462 20
Weather 11,280 13,221 17
Sports 17,000 19,873 17
* Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Top Gaining Properties for August 2008
With the Olympics and high school baseball driving interest in the
sports category, some of the fastest gaining properties in August were
sports sites, including NikkanSports.com (up 46 percent to 4.9 million
visitors) and Sponichi.co.jp (up 44 percent to nearly 2.9 million
visitors).
MapFan.com, the top gaining property in August, grew 48 percent to 2.7
million visitors as those opting for ground travel for their August
vacations sought directions and local information online.
Top 10 Gaining Properties by Number of Japanese Unique Visitors*
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations**
Source: comScore World Metrix
Total Unique Visitors (000)
Property Jul-2008 Aug-2008 % Change
Total Internet : Total
Audience 56,786 57,356 1
MAPFAN.COM 1,839 2,730 48
NIKKANSPORTS.COM 3,377 4,928 46
JIJI.COM 3,116 4,510 45
SPONICHI.CO.JP 2,037 2,937 44
DMM.COM 2,269 2,819 24
NTV.CO.JP 3,387 4,065 20
VOICEPORT.JP 2,570 3,016 17
OKWAVE.JP 5,569 6,325 14
IMPRESS.CO.JP 4,978 5,560 12
WAKWAK.COM 2,554 2,851 12
*Ranking based on the top 100 Japanese properties in August 2008. ** Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
Top 10 Properties for August 2008
Yahoo! Sites maintained its strong #1 position in the Japanese market
with more than 48 million visitors in August, an increase of 3 percent from
July. Google Sites maintained the #2 spot with nearly 38 million visitors
(up 4 percent), followed by Rakuten Inc. with more than 32 million
visitors.
Top 10 Properties by Number of Japanese Unique Visitors
August 2008 vs. July 2008
Total Japan, Age 15+ - Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Property Jul-2008 Aug-2008 % Change
Total Internet : Total
Audience 56,786 57,356 1
Yahoo! Sites 46,979 48,171 3
Google Sites 36,390 37,804 4
Rakuten Inc 32,084 32,142 0
Microsoft Sites 30,134 30,122 0
FC2 inc. 28,465 28,871 1
NTT Group 28,158 28,152 0
Wikimedia Foundation
Sites 23,373 23,480 0
Livedoor 23,550 23,298 -1
GMO Internet Group 23,612 23,225 -2
Nifty Corporation 22,814 22,888 0
* Excludes traffic from public computers such as Internet cafes or
access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world and preferred source of digital marketing intelligence. For
more information, please visit http://www.comscore.com/boilerplate
SOURCE comScore
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