Conde Nast Purchases Assets of YM Magazine

Oct 06, 2004, 01:00 ET from Teen Vogue

    NEW YORK, Oct. 6 /PRNewswire/ -- Conde Nast Publications has agreed to
 purchase certain assets of YM magazine, which is currently published by Gruner
 & Jahr, it was announced today by Charles H. Townsend, President and C.E.O. of
 Conde Nast. Among the assets are YM's subscription file, its title and brand
 name, the rights to YM's special publication titles, the YM domain name
 (, and the magazine's newsstand pockets (slots in supermarkets, on
 newsstands, at discount stores, and at drug stores that currently display YM).
      Logo: )
     "We are delighted to make a key acquisition that fits perfectly into our
 growth plans for Teen Vogue and our position in the teen category of special
 interest magazines," Mr. Townsend said. "The performance of Teen Vogue to date
 has been extremely strong and this purchase underscores our confidence in the
 future of this category."
     The last issue of YM will be its December/January issue. All 1.2 million
 YM subscribers will begin receiving Teen Vogue with the February, 2005 issue.
 Teen Vogue announced last month that in February its rate base was rising to
 650,000. It will now increase to 850,000, effective with the February, 2005
     "This acquisition is a once-in-a lifetime opportunity to target a new
 group of teen readers with our distinctive editorial point of view," Gina
 Sanders, Teen Vogue's Vice President and Publisher, said. "We anticipate that
 we will retain as subscribers those fashion-savvy readers for whom Teen Vogue
 quickly becomes essential."
     "Teen Vogue has emerged as the authority on fashion and style for today's
 teenage girls, inspiring a new generation with our journalistic excellence,"
 the magazine's editor-in-chief, Amy Astley, said. "We are very enthusiastic
 about this opportunity to gain greater exposure and readership."
     Teen Vogue was launched in January, 2003, in a Euro-sized format. The
 magazine publishes ten issues a year; it launched with an initial rate base of

SOURCE Teen Vogue