Conde Nast Traveler and Travel Channel Create Programming Alliance with Lavish Primetime TV Series and 'Readers Choice Awards' Special
Magazine's Editor-in-Chief Thomas J. Wallace Hosts 'Amazing Destinations'
NEW YORK, Aug. 31 /PRNewswire/ -- Conde Nast Traveler and Travel Channel are joining forces to produce television programming that will be unique in the world of travel. Thomas A. Florio, vice president and publisher of Conde Nast Traveler, and Jay R. Feldman, senior vice president and general manager of Travel Channel, announced today that this partnership will bring these very special programs to an unprecedented audience of affluent, worldly travelers. Conde Nast Traveler and Travel Channel will partner to produce CONDE NAST TRAVELER PRESENTS AMAZING DESTINATIONS, an original, primetime series premiering on Travel Channel on Monday, September 28. The magazine's editor-in-chief, Thomas Wallace, will host the series, which airs Monday through Friday from 10-11 PM (ET/PT). CONDE NAST TRAVELER PRESENTS AMAZING DESTINATIONS will visit the world's finest cultural centers and scenic destinations in more than 40 richly produced, one-hour programs. The shows are both inspirational and informative, offering grand vistas and historical perspectives. Wallace will be the on-camera presence for CONDE NAST TRAVELER PRESENTS AMAZING DESTINATIONS. The two companies are also producing THE CONDE NAST TRAVELER READERS' CHOICE AWARDS; a lavish, 60-minute primetime special based on the magazine's popular Readers' Choice Awards issue published each fall. This exclusive premiere, hosted by Tom Wallace, editor-in-chief of Conde Nast Traveler, and Michelle Garforth of the primetime series, "Travel Daily," is scheduled to air on Travel Channel on Thursday, October 15, from 10-11 PM ET/PT and will air seven times during the fourth quarter fall season. It will visit a selection of the magnificent destinations, hotels, resorts, museums and cultural treasures featured in the Readers' Choice Awards issue. Promotional tune-in advertising will begin on the Travel Channel two weeks prior to premiere date and in the October issue of Conde Nast Traveler magazine. Published in October, Conde Nast Traveler's 11th Annual Readers Choice Awards issue is based on an annual poll of 40,000 readers and is the most recognized, authoritative and reliable survey of its kind reinforcing Conde Nast Traveler's commitment to "Truth in Travel." Advertisers in the Conde Nast Traveler's 1998 Readers' Choice Awards issue will benefit from an exclusive cross-media package that includes In-Magazine Sweepstakes, TV spots on the Travel Channel and customized Passport On-Line web packages. Tom Florio said, "The Travel Channel partnership is Conde Nast Traveler's initial foray into expanding the brand into new mediums -- giving us the opportunity to reach new potential readers. It reinforces our leadership position and provides our advertisers with new and exciting cross media opportunities." "Conde Nast Traveler has a stellar reputation and we're very pleased that our first programming partnership is with such a well-respected and beautifully produced publication," said Feldman. "We look forward to working closely with them on both of these projects." The Conde Nast Publications Inc. is one of the world's premiere magazine publishers. Its 15 titles include: Conde Nast Traveler, Vogue, Architectural Digest, Glamour, Mademoiselle, Bride's, Self, GQ, Vanity Fair, Gourmet, Bon Appetit, Details, Allure, House & Garden and Conde Nast Sports and Fitness. Travel Channel is the only television network devoted exclusively to travel. It's a valuable source for travel ideas, dream vacations and money-saving information. It takes viewers on journeys far and near to explore the people, places and cultures of our world. Travel Channel is a service of Discovery Networks, a unit of Discovery Communications, Inc., which owns and operates Discovery Channel, TLC (The Learning Channel), Animal Planet, Discovery Kids Channel, Discovery Science Channel, Discovery Home & Leisure Channel, Discovery Civilization Channel, Discovery Wings Channel and Discovery Health Channel. The unit also markets and distributes BBC America, which launched in March 1998, and operates Travel Channel, which it jointly owns (70%) with Paxson Communications (30%).
SOURCE Conde Nast Traveler
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