Connectedness Gets Personal at the 10th Annual iCrossing Client Summit
NEW YORK, March 7, 2012 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced the opening of its 10th annual Client Summit at The Cosmopolitan of Las Vegas, March 7 – 9. The invitation-only event brings together CMOs and top executives from global brands to share insights on how data can enable connectedness – or more personal relationships between brands and consumers.
The theme of iCrossing's 2012 Client Summit is "Connectedness gets personal." Participants will explore what it means to create "connected moments" and how audience data can be used to create more personal experiences.
The agenda features presentations by the CMOs of iCrossing clients, including The Cosmopolitan of Las Vegas, the California State Auto Group, a major provider of AAA-branded insurance, and TXU Energy. In addition, Michael Greene of Forrester Research, Inc., will share how data management platforms (DMPs) are influencing the shift from channel-centric to customer-centric marketing strategies and Cecelia Wogan-Silva of Google, Inc., will discuss how agile risk takers can drive the future of creativity.
Summit attendees include approximately 50 senior marketers from brands such as The Coca-Cola Company and LG Electronics USA. Roundtable discussions will be hosted by iCrossing media partners, including Facebook and Google.
This topic of data-driven marketing is particularly relevant for iCrossing, as it recently announced the acquisition of Red Aril, a leading data management and audience optimization platform (DMP) company. The acquisition enables iCrossing to build connected brands at a more personal level with clients' most valuable audiences in real time.
"CMOs need data-driven strategies to build connected brands," said Don Scales, president and CEO, iCrossing. "At this year's Client Summit, top marketing minds will discuss how to use data to get closer to their audiences."
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.