BOULDER, Colo., Feb. 22, 2012 /PRNewswire-iReach/ -- Connection Engine, the leading email intelligence and targeting platform, announced that CEO Eric Kirby will present at the 2012 Email Evolution Conference in the session - Increase Profitability and Deliverability Within Your Inactive Customers.  The session will provide insights on how marketers can leverage data and advanced analytics to segment inactive subscribers by potential value, reduce marketing waste, improve deliverability, and drive incremental revenue. Case studies will be presented along with an action plan on how to unlock your email deliverability potential and reengage customers.

Kirby will present a case study with  Hayley Osher, Director of Member Engagement at Hautelook. In addition, Spencer Kollas, Director of Delivery Services at StrongMail, and Travis Wingate, Email Marketing Analyst at Workopolis will present a second case study. The session will take place on Thursday, January 23rd.

The Email Evolution Conference is the premier event for digital and email marketers for education and networking with a focus on email analytics and metrics, email marketing strategies, and cross channel marketing. The event will be held February 22nd through February 24th at the Westin Diplomat Resort and Spa in Hollywood, FL.

ABOUT CONNECTION ENGINE
Connection Engine develops digital marketing technologies to help companies understand and reach their most valuable customers. Connecting, analyzing and taking action on consumer data is a complicated and expensive process. Our cloud-based platform makes it simple by providing instant, automated insights using billions of data points and sophisticated analytics. These insights are used to drive highly targeted customer acquisition and retention programs with proven results. Founded in 2010 by former executives from Merkle, DoubleClick and Return Path, the Connection Engine team brings deep digital and database marketing expertise. Privately held and backed by leading investors including Sutter Hill Ventures, Connection Engine is headquartered in Boulder, CO. For more information please visit: http://connectionengine.com.

Media Contact: Leah Holzman Connection Engine, 646-450-8412, pr@connectionengine.com

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SOURCE Connection Engine

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