BOULDER, Colo., Feb. 17, 2012 /PRNewswire-iReach/ -- Connection Engine, the leading email intelligence and targeting platform, today announced the availability of its latest product - Buyer Score. Buyer Score is a powerful tool for segmenting email subscribers based on their value potential.  Comprehensive data and advanced analytics are used to score subscribers on a scale of 1 to 100, relative to the U.S. population average.  For example, a score of 90 means the subscriber is in the 90th percentile of U.S. consumers for purchasing activity and capacity.

Buyer Score provides the foundation of a powerful segmentation strategy, allowing marketers to customize their offers and contact strategy based on a subscriber's value potential. Using Buyer Score, companies can direct their marketing efforts to customers that are most likely to purchase, and design email strategies to identify underserved segments of their subscriber base.  

"Buyer Score provides answers to critical marketing questions such as: Who are your most valuable customers?  Who has the potential to be a top customer, but has not yet purchased? Which acquisition sources are providing the highest value new subscribers?", says CEO Eric Kirby.

Buyer Scores can be grouped into segments for ease of use and applied to a client's file to identify the subscribers who are most likely to become buyers and best customers.

"Working with Connection Engine, we can more accurately predict the value potential of each new member.  With this insight we've created more targeted segmentation and offer strategies to increase customer value and retention", says Greg Bettinelli, SVP Marketing at HauteLook, a leading flash-sale online retailer which was purchased by Nordstrom in 2011.

Connection Engine clients can instantly access Buyer Score through the InsightConnect email intelligence platform.  For additional information about Connection Engine's Buyer Score technology, please visit www.connectionengine.com.

ABOUT CONNECTION ENGINE

Connection Engine develops digital marketing technologies to help companies understand and reach their most valuable customers. Connecting, analyzing and taking action on consumer data is a complicated and expensive process. Our cloud-based platform makes it simple by providing instant, automated insights using billions of data points and sophisticated analytics. These insights are used to drive highly targeted customer acquisition and retention programs with proven results. Founded in 2010 by former executives from Merkle, DoubleClick and Return Path, the Connection Engine team brings deep digital and database marketing expertise. Privately held and backed by leading investors including Sutter Hill Ventures, Connection Engine is headquartered in Boulder, CO. For more information please visit: http://connectionengine.com.

Media Contact: Leah Holzman Connection Engine, 646-450-8412, pr@connectionengine.com

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SOURCE Connection Engine

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