BENTON HARBOR, Mich., June 16 /PRNewswire/ -- Dirty dishes won't stand a
chance when Whirlpool brand unveils its new line of dishwashers that combines
intelligent features with stylish design. The world's largest manufacturer of
dishwashers will begin flooring the new Whirlpool line in July at appliance
retailers across the U.S. These super capacity models have two new cycles
that help save time and effort as well as a sleek, distinctive look.
"The kitchen remains the center of the home and our new series of super
capacity dishwashers will help add even more productivity and style to that
space," said Bryan Aown, activity director for Whirlpool Cleaning. "Our goal
is simple -- we want to make kitchen cleanup easier with less hassle and to
give consumers a great looking machine combined with superb performance and
Two new cycles that free up time and eliminate guesswork are the
AccuSense(TM) adaptive wash cycle and the Glass Xpress(TM) cycle:
AccuSense(TM) adaptive wash cycle, incorporating technology developed
exclusively by Whirlpool Corporation, has a "sense" of the dishload and
automatically selects the appropriate cycle. This effortless cycle selection
has dual sensors that measure the load size and dirtiness of the dishes,
calculating the precise wash time needed for thorough cleaning.
Glass Xpress(TM) cycle quickly washes large loads of glasses in just 30
minutes, saving a full hour compared to the normal cycle on most major brands
of dishwashers. Glasses will be cleaned before the next batch of neighborhood
kids need a juice break.
There will be no more wrestling with the dishwasher when trying to load
thanks to Load Logic(TM), a super capacity rack system that increases loading
flexibility, usable space and makes item placement much easier. There are
three levels of the Load Logic rack system (1, 2, and 3) each giving more rack
features than the one before. This user-friendly system has features that
include fold-down tines, light item clips, cup shelves and color touch points
indicating those items that are adjustable -- such as the upper rack. All
three levels of the Load Logic system have the AnyWare(TM) Plus Silverware
basket which has the option on being placed on the door, providing 100 percent
usable space in the lower rack. With Load Logic(TM) 2 system, consumers can
run the dishwasher without the upper rack for truly tall and odd shaped items.
The Load Logic 3(TM) system provides a third middle utensil rack, which is
found in the high-end GU2600 models, so consumers can safely wash knives,
spatulas, grilling tools and other large utensils.
In terms of style, each model sports a new console design which has a
distinct, streamlined look that looks great on its own and ties in seamlessly
with the other Whirlpool kitchen products. On the GU2600, the concealed front
panel hides the majority of controls on the upper rim of the door, giving the
dishwasher a modern, built-in look.
"Whirlpool conducted market research and developed this new line of
dishwashers to meet the wants and needs of our consumers," says Erica Schoff,
brand manager for Whirlpool Cleaning. "This line is both eye catching and
time saving with solutions like the AccuSense adaptive wash cycle and Glass
Xpress. Load Logic 1, 2, and 3 rack systems make loading the dishwasher
easier than ever."
Additionally, select models have an innovative cleaning system that
simulates "pre-soaking" and comes with a guarantee to clean baked-on food. A
Sani Rinse(TM) option is also available and is certified by the National
Sanitation Foundation to eliminate 99.999% of food soil bacteria.
Whirlpool dishwashers are available in black, white, biscuit and stainless
steel. The new line of Whirlpool dishwashers have a manufacturer's suggested
retail price ranging from $249 - $599 and will be available at retail outlets
nationwide beginning in July.
About the Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of more than $12 billion, 68,000
employees, and nearly 50 manufacturing and technology research centers around
the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht,
Consul and other major brand names to consumers in more than 170 countries
PR21 for Whirlpool
SOURCE Whirlpool brand