Conquer Cleanup: New Line of Whirlpool(R) Dishwashers Combines Powerful Performance With Sleek Style

    BENTON HARBOR, Mich., June 16 /PRNewswire/ -- Dirty dishes won't stand a
 chance when Whirlpool brand unveils its new line of dishwashers that combines
 intelligent features with stylish design.  The world's largest manufacturer of
 dishwashers will begin flooring the new Whirlpool line in July at appliance
 retailers across the U.S.  These super capacity models have two new cycles
 that help save time and effort as well as a sleek, distinctive look.
     "The kitchen remains the center of the home and our new series of super
 capacity dishwashers will help add even more productivity and style to that
 space," said Bryan Aown, activity director for Whirlpool Cleaning. "Our goal
 is simple -- we want to make kitchen cleanup easier with less hassle and to
 give consumers a great looking machine combined with superb performance and
 capacity."
     Two new cycles that free up time and eliminate guesswork are the
 AccuSense(TM) adaptive wash cycle and the Glass Xpress(TM) cycle:
     AccuSense(TM) adaptive wash cycle, incorporating technology developed
 exclusively by Whirlpool Corporation, has a "sense" of the dishload and
 automatically selects the appropriate cycle. This effortless cycle selection
 has dual sensors that measure the load size and dirtiness of the dishes,
 calculating the precise wash time needed for thorough cleaning.
     Glass Xpress(TM) cycle quickly washes large loads of glasses in just 30
 minutes, saving a full hour compared to the normal cycle on most major brands
 of dishwashers.  Glasses will be cleaned before the next batch of neighborhood
 kids need a juice break.
     There will be no more wrestling with the dishwasher when trying to load
 thanks to Load Logic(TM), a super capacity rack system that increases loading
 flexibility, usable space and makes item placement much easier.  There are
 three levels of the Load Logic rack system (1, 2, and 3) each giving more rack
 features than the one before. This user-friendly system has features that
 include fold-down tines, light item clips, cup shelves and color touch points
 indicating those items that are adjustable -- such as the upper rack. All
 three levels of the Load Logic system have the AnyWare(TM) Plus Silverware
 basket which has the option on being placed on the door, providing 100 percent
 usable space in the lower rack.  With Load Logic(TM) 2 system, consumers can
 run the dishwasher without the upper rack for truly tall and odd shaped items.
 The Load Logic 3(TM) system provides a third middle utensil rack, which is
 found in the high-end GU2600 models, so consumers can safely wash knives,
 spatulas, grilling tools and other large utensils.
     In terms of style, each model sports a new console design which has a
 distinct, streamlined look that looks great on its own and ties in seamlessly
 with the other Whirlpool kitchen products.  On the GU2600, the concealed front
 panel hides the majority of controls on the upper rim of the door, giving the
 dishwasher a modern, built-in look.
     "Whirlpool conducted market research and developed this new line of
 dishwashers to meet the wants and needs of our consumers," says Erica Schoff,
 brand manager for Whirlpool Cleaning.  "This line is both eye catching and
 time saving with solutions like the AccuSense adaptive wash cycle and Glass
 Xpress.  Load Logic 1, 2, and 3 rack systems make loading the dishwasher
 easier than ever."
     Additionally, select models have an innovative cleaning system that
 simulates "pre-soaking" and comes with a guarantee to clean baked-on food.  A
 Sani Rinse(TM) option is also available and is certified by the National
 Sanitation Foundation to eliminate 99.999% of food soil bacteria.
     Whirlpool dishwashers are available in black, white, biscuit and stainless
 steel.  The new line of Whirlpool dishwashers have a manufacturer's suggested
 retail price ranging from $249 - $599 and will be available at retail outlets
 nationwide beginning in July.
 
     About the Whirlpool Corporation
     Whirlpool Corporation is the world's leading manufacturer and marketer of
 major home appliances, with annual sales of more than $12 billion, 68,000
 employees, and nearly 50 manufacturing and technology research centers around
 the globe. The company markets Whirlpool, KitchenAid, Brastemp, Bauknecht,
 Consul and other major brand names to consumers in more than 170 countries
 
      Contact:
      Brooke Johnson
      PR21 for Whirlpool
      (312) 396-9740
      brooke.johnson@pr21.com
 
 

SOURCE  Whirlpool brand