Conservation International and Starbucks Partner to Support Biodiversity Conservation

Two Flagship Organizations Announce Next Step in Fundraising Efforts

Oct 28, 2004, 01:00 ET from Starbucks Coffee Company

    SEATTLE, WA, Oct. 28 /PRNewswire/ - Conservation International (CI) and
 Starbucks Coffee Company (Nasdaq:   SBUX) today announced the next step in their
 long-standing partnership to help support the protection of global
 biodiversity. The organizations are co-hosting the Seattle Fundraising Dinner
 on October 28, with the goal of raising more than $2 million.
     Conservation International's Mission
     Conservation International (CI) is a non-profit environmental
 organization that focuses its energy, resources and determination on a single
 target: the protection of global biodiversity. CI engages business leaders,
 governments, and dedicated scientists around the world to find lasting
 solutions to save Earth's living heritage. Operating in more than 40 countries
 on four continents, CI focuses on preserving biodiversity hotspots, high
 biodiversity wilderness areas, and priority marine ecosystems.
     Starbucks Partnership with Conservation International
     Starbucks collaboration with CI began in 1998 with the establishment of a
 field project working with farmers in Chiapas, Mexico to produce Starbucks
 Shade Grown Mexico(TM), an ecologically sound premium coffee, which
 substantially increases farmer incomes. Based on the success of this project,
 Starbucks and CI have since launched additional local projects in key
 coffee-growing countries such as Colombia, Peru, Costa Rica and Panama.
     Starbucks and CI Develop C.A.F.E. Practices
     More importantly, based on the learnings from the Chiapas project, CI and
 Starbucks developed socially responsible coffee buying guidelines called
 Coffee and Farmer Equality Practices (C.A.F.E. Practices). These standards are
 revolutionary in this industry as they leverage the prices Starbucks pays for
 coffee, the highest in the industry. These guidelines are designed to work
 with coffee farmers to ensure high-quality coffee and promote equitable
 relationships with farmers, workers and communities, as well as protect the
 environment. These standards under which Starbucks expects to purchase
 60 percent of its coffee by 2007 will help ensure the sustainability of the
 industry and the availability of high quality coffee for future generations.
     Orin Smith's Commitment to CI
     Starbucks president and ceo Orin Smith continues to lead Seattle's
 conservation-minded community in his pledge to promote biodiversity
 conservation in addition to the well-being of people in coffee producing
 nations. Under Smith's direction as Chair, the 2002 Seattle Fundraising Dinner
 raised $1.8 million, more than any other CI charitable event in history. This
 year's fundraising efforts are one component of Starbucks three-year,
 $1.5 million plan to support CI programs and initiatives.
     "My commitment to CI is as strong today as it was in 2002 because CI has
 contributed so much to the success of Starbucks environmental and humanitarian
 efforts," says Orin Smith. "I truly believe in their mission and
     "I know we are continuing to use the earth's resources at a rate which
 will impoverish future generations," continued Smith. "CI has been and will
 continue to be effective in protecting the presence of life on earth,
 including our own. This year's fundraising dinner offers Seattle business and
 community leaders and Starbucks associates and business partners a unique
 opportunity to work together to protect our planet's biodiversity and build
 awareness for Conservation International."
     Starbucks and CI Partnership Enhancements
     Additionally, Starbucks recently funded the construction of a school to
 serve the coffee-growing community in Chiapas, Mexico, helped to capitalize
 CI's Verde Ventures investment fund to financially sustain coffee farmers in
 coffee-growing countries, and teamed with CI and the U.S. Government to create
 the Conservation Coffee Alliance.
     "Orin's participation as the dinner committee board chair, CI board
 member and tireless supporter of biodiversity on both corporate and personal
 levels makes him an invaluable resource in our efforts to preserve global
 biodiversity," says Peter Seligmann, Chairman and CEO, Conservation
 International. "We anticipate great support of this year's fundraising dinner
 from the Seattle community as a result of our partnership with Starbucks."
     Starbucks and CI Host the Seattle Fundraising Dinner
     The partnership between CI and Starbucks will be further highlighted by
 this year's gala Seattle Fundraising Dinner on October 28, 2004 at Fisher
 Pavilion. This premiere event will attract more than 600 of the top
 conservationists, social leaders, donors, media and celebrities including
 actor Harrison Ford and Starbucks president and ceo, Orin Smith. Jared
 Diamond, a Professor of Geography and Physiology at UCLA and winner of both a
 Pulitzer Prize and a National Medal of Science is the evening's keynote
 speaker. Diamond is the author of the widely acclaimed book Guns, Germs, and
 Steel: The Fates of Human Societies.
     About Conservation International (CI)
     Conservation International (CI) applies innovations in science,
 economics, policy and community participation to protect the Earth's richest
 regions of plant and animal diversity in the hotspots, major tropical
 wilderness areas and key marine ecosystems. With headquarters in Washington,
 D.C., CI works in more than 40 countries on four continents. For more
 information about CI, visit
     About Starbucks Coffee Company
     Starbucks Corporation is the leading retailer, roaster and brand of
 specialty coffee in the world, with more than 8,500 retail locations in North
 America, Latin America, Europe, the Middle East and the Pacific Rim. The
 Company is committed to offering the highest quality coffee and the Starbucks
 Experience while conducting its business in ways that produce social,
 environmental and economic benefits for communities in which it does business.
     For further information or to schedule an interview with Orin Smith,
 president and ceo, Starbucks Coffee Company, or a Conservation International
 representative, please contact Valerie Hwang, Starbucks Coffee Company, at
 206-318-5625, or Kate Burritt, Grey Worldwide, at 604-970-3445, 1-877-250-2275
 ext. 274.

SOURCE Starbucks Coffee Company