Consortium of Businesses, Civic Groups Rally to Support Salvation Army Food Pantry Sealy and FOX8 Kick-off the 4th Annual Triad Holiday Challenge

Twenty-four Companies Rise to the Challenge

    ARCHDALE, N.C., Nov. 14 /PRNewswire/ -- Sealy, FOX8/WGHP, and Old Dominion
 Freight Line jointly announced today that a total of 24 organizations have
 committed to participate in North Carolina's 4th Annual Triad Holiday
 Challenge.  The consortium of businesses and civic groups in the Piedmont
 Triad rallies together during the holiday season to raise donations of
 nonperishable food and necessities for the Salvation Army Food Pantry.
     In the spirit of friendly competition, participating organizations create
 internal food drives -- competing with similar-sized organizations to generate
 the most donated items.  Donations support the eight counties in the Triad
 that the Salvation Army Food Pantry serves.  Last year, donations of 320,000
 items collected through the Triad Holiday Challenge and the Sealy/FOX8 Concert
 Series in Winston-Salem and Greensboro supported the Salvation Army Food
 Pantry through June of 2005.
     "The Challenge gives all of our organizations a way to come together to
 flex our charitable muscles -- to do something that has a personal impact on
 local families and their well being," said Dave McIlquham, chairman and chief
 executive officer of Sealy.
     "The need for canned food donations is greater than ever this year with
 the hurricanes and so many people out of work due to plant closings," said
 Karen Adams, Vice President and General Manager of FOX8/WGHP and Chairman of
 the Salvation Army Advisory Board of High Point.  "It takes great companies
 like Sealy and Old Dominion to help us collect as much food as possible to
 help The Salvation Army help those in need in our communities."
     "Old Dominion has been part of the Sealy, FOX8 Holiday Concerts and
 Corporate Challenge for the past 3 years as a sponsor.  We have found the
 experience to be a tremendous opportunity for the company and our employees to
 participate in a very worthwhile cause right here in the Piedmont Triad.
     Without question, the Sealy, FOX8 Holiday Concerts and Challenge certainly
 deliver a valuable solution to those in need.  We are very proud to be
 associated with such a wonderful event," said David Congdon, President and
 Chief Operating Officer of Old Dominion Freight Line, Inc.
     2005 Participating Civic and Business Organizations
     Together, participating organizations in the Triad Holiday Challenge
 represent more than 8,500 people who live and work in the Triad area.  The
 2005 participating organizations are:
     * 1st National Bank & Trust         * Market America
     * Beverly Healthcare                 * Mickey Truck Bodies, Inc.
     * Clear Channel Communications       * Mullen
     * Culp Inc                          * Old Dominion Freight Line
     * Davis Insurance                   * Sealy
     * EPES Transport System             * Shelba D. Johnson Trucking Inc.
     * Guilford County Schools            * Thomas Built Buses
     * Guilford County Depart of          * WGHP-TV, FOX8
       Public Health                     * Winston-Salem/Forsyth County
     * High Point Bank & Trust            * Womble, Carlyle, Sandridge & Rice
     * High Point Regional Healthcare     * Unifi Inc.
       Schools                            * UPS
     * John Kavanagh Company
     * Lorillard Tobacco
     Additional companies and organizations are invited to participate in the
 Triad Holiday Challenge before the drive officially opens on November 28.
 Contact Mullen (above) for additional information.
     Holiday Concerts
     The Triad Holiday Challenge culminates in two holiday concerts sponsored
 by Sealy/FOX8 at the LJVM Coliseum in Winston-Salem on December 15 and at
 Greensboro Coliseum on December 16.  The general public is invited to enjoy
 concerts with a donation of nonperishable food, baby supplies or personal care
     Sealy, FOX8 and Old Dominion organize, conduct outreach, promote and
 manage logistics for the Challenge to support the needs the local community.
     For more information on sponsoring companies, please visit:
      * Sealy, Inc. at
      * FOX8/WGHP at
      * Old Dominion Freight Line at
      Grayson Dixon
      Maria Gonzalez Lachapelle

SOURCE Sealy, Inc.

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