Consume Brands Reinvents Food and Beverage Consulting Model
Four Firms Collaborate to Offer Distinct, But Complementary Services, Including Culinary Arts, Reputation Management, Business Acceleration and Brand Extension
ATLANTA, July 1, 2013 /PRNewswire/ -- Consume Brands, the first consulting model to aggregate expertise across concept development, customer experience, reputation management and brand extension, announces it's open for business. The four partners, Trevelino/Keller, CO-OPPORTUNITIES, Inc., Craft Catalyst and Revellaware, offer a diverse range of food and beverage expertise that's designed to serve global brands as well as early stage companies.
As the food service, packaged goods, hospitality industries continue to reinvent themselves, be it as a result of new legislation, changes in consumer behaviors, the integration of technology or competitive pressures, teams of consultants working in silos is no longer a strategic, effective way of pursuing category leadership. Each brand offers a distinct set of services that if deployed in a collaborative setting, can have greater impact when dealing with issues like revitalizing a brand or disrupting an industry segment.
"There's no shortage of great consulting firms in the marketplace, expert in their discipline, but often left operating in a silo with little exposure to other consulting arms of the business," says Dean Trevelino, principal, Trevelino/Keller. "We think there's significant upside to have the PR team in the room with the culinary expertise, side by side with the brand extension folks and concept development team. It's the collective mindshare of that expertise that can lead a brand to its potential or define its BHAG."
As consultants, the four partners offer client services in culinary innovation, reputation management, business acceleration and brand extension. Clients with the partner portfolios include early stage energy beverages, craft ice cream manufacturers, casual dining restaurants, gastropub franchises, food service contracts, health food associations and more.
"Proud to be a long-standing consultant for The Coca-Cola Company and other multi-national clients, I've been fortunate to work in many environments where a multi-disciplined approach to problem-solving, collaborations and integration was vital for success," says Ira Blumenthal, founder and president of CO-OPPORTUNITIES, Inc. "What you want to avoid is people stepping outside their expertise. I'm excited about the Consume Brands model inasmuch as it brings together amazing synergies through highly experienced and successful subject matter from expert consultants in a relevant range of fields."
About Consume Brands
Created in 2013, Consume Brands is a consulting brand comprised of Trevelino/Keller, CO-OPPORTUNITIES, Inc., Craft Catalyst and Revellaware. With offices in Atlanta and Dallas, Consume Brands brings together a wealth of expertise that currently doesn't exist in one brand, all designed to serve the full range of issues that food and beverage companies face in today's challenging and highly competitive environment. Consume Brands touches on all aspects of the food service industry from menu design to brand marketing and extension to fund raising to social strategies. Consume Brands caters to the food service, franchise, hospitality, manufacturing and restaurant industries. For more information, visit www.consumebrands.com.
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