NEW YORK, March 24, 2016 /PRNewswire/ -- The adverse economic scenario negatively impacted sales of both small appliances and major appliances in 2015. This negative performance was the result of the deterioration of the macroeconomic situation in Brazil during 2015 as GDP declined by 3.7% and inflation hovered above the central bank's 7.5%-9.5% target band. These negative economic developments have had a direct negative impact on consumer confidence in Brazil, especially with regards to durable goods consumption.
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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