NEW YORK, Sept. 1, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Attitudes & Online Retail Dynamics in the US

http://www.reportlinker.com/p0609763/Consumer-Attitudes--Online-Retail-Dynamics-in-the-US.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce

Synopsis

"Consumer Attitudes & Online Retail Dynamics in the US" provides in-depth analysis of the latest trends in online consumer shopping, covering drivers of online shopping, consumer insights, market dynamics (covering 25 product categories) and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential contexts on the penetration of online sales by product groups, how growth has developed over time and key drivers of this market in the future.

Summary

This report is the result of ICD's extensive market research covering the online retail industry in the US. "Consumer Attitudes & Online Retail Development in the US" provides the magnitude, growth, share, and dynamics of the online retail market and is an essential tool for companies either active in this sector or which are seeking to target this channel.

The report provides core insights into consumer behavior and highlights the latest online trends and their impact on online product sales. Core data sets give both historical contexts and a view into the future - providing data from 2005 through to 2015 and allowing marketers to update their strategic planning and fill gaps in their knowledge about this rapidly evolving channel.

By examining best practice from leading national large-scale online retailers (but specifically excluding the likes of Amazon whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller players, the report also provides insights and ideas about how best to approach growing online sales for your business.

Together these three core elements; market dynamics, consumer understanding and best practice examples will allow readers to easily understand the nature and development of online retail in the US and provide insight into how best to exploit the opportunities in the market.

Scope

The report analyses online consumer behavior, market dynamics and best practice approaches to online retail in the US. In particular, core market data sets cover 8 product groups and 25 individual product markets within the US.

Product Coverage:

Clothing & Footwear

Jewelry & Watches

Luggage & Leather goods

Printed Media

Stationery & Cards

Communications Equipment

Computer Hardware & Software

Consumer Electronics

Household Appliances

Photographic Equipment

Drinks

Household Products

Packaged Food

Personal Care

Tobacco

Unpackaged Food

Floor Coverings

Furniture

Gardening & Outdoor Living

Home Improvement

Home Wares

Games Software

Music & Video

Sports Equipment

Toys & Games

Reasons To Buy

This report provides readers with unparalled levels of detail and insight into the development of online retail sales within the US:

- Understand the consumer behavior and online trends in the US

- Understand which products will be the major winners and losers in the coming years

- Assess the impact of economic recession and recovery on market growth

- Learn from best practice approaches outlined in the case studies of leading online retailers

- Improve market and strategic planning using highly granular, forward-looking market data

Key Highlights

After the economic crisis in 2009 resulted in a slowdown in growth rates, the online retail market recovered in 2010 due to improved economic conditions and increased consumer confidence and recorded significant growth. This growth is expected to continue into the forecast period, with the online retail market expected to record a CAGR of XX.XX%, demonstrating the robust growth of the sector. While growth is expected overall, the online retail market is expected to mature towards the end of the forecast period with the result that annual growth rates are expected to slip below double digit levels.

Despite the established benefits of online retailing, it accounted for only X.X% of the US total retail sales in 2010. While this clearly indicates that online retail has strong growth potential in the US, in order for this potential to be taken advantage of retailers need to address consumer concerns over making credit card payments online and high shipping costs. With these concerns expected to be addressed in the forecast period and retailers working hard to improve the appearance and content of their websites, ICD expects online retail sales to account for XX.X% of total retail sales by 2015.

Companies Mentioned

L.L.Bean, Bestbuy.com, Saks.com, Jcpenny, Quirky.com

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Summary Methodology

1.3.1 Overview

1.3.2 The Triangulated Market Sizing Method

1.3.3 Industry Surveys in the creation of Retail Market Data

1.3.4 Quality Control and Standardized Processes

2 Consumer Insight: Online Shopping Attitudes and Behaviours

2.1 Overview of the US Online Shopping Environment

2.1.1 Increasing internet penetration will continue to be the catalyst behind online sales growth

2.1.2 During the review period, broadband internet users grew at a CAGR of 14.75%

2.1.3 Migration of conventional mobile phone users to smartphones will drive m-commerce activity in the US

2.1.4 Consumers to keep spending below pre-crisis levels

2.1.5 Multichannel retailers dominate the online market

2.2 Consumer Attitudes and Behaviors

2.2.1 Increased spending coupled with growth in online purchasers to drive online retail sales

2.2.2 Growth in per capita online spending will slow towards the end of the forecast period

2.2.3 Significant growth in smart phone ownership will drive future growth of mobile e retail in the US

2.2.4 Online retailing continues to outpace store growth

2.2.5 High income groups account for the largest share of online purchases

2.2.6 Social networking websites will emerge as an e-commerce channel

2.2.7 Daily deal sites such as Groupon continue to capture consumer attention

3 Online Channel Dynamics

3.1 Online's Share of Total Retail Sales

3.1.1 US Online vs. Offline Channel Forecasts

3.1.2 Online Penetration: Global and Regional Comparisons

3.2 Channel Dynamics

3.2.1 US Channel Group Dynamics – Future Performance

3.2.2 Channel Group Share Development

3.2.3 Individual Channel Performance

3.3 Category Dynamics

3.3.1 Online vs Offline Retail Sales Comparison by Category Group 2010

3.3.2 Online Retail Market Dynamics by Category Group

3.3.3 Online Retail Sales Share by Product Group

3.3.4 Online Retail Sales Growth by individual Product Categories

3.3.4.1 Food and Grocery Categories Market Size and Forecasts

3.3.4.2 Electrical and Electronics Categories Market Size and Forecasts

3.3.4.3 Music, Video and Entertainment Software Group Market Size and Forecasts

3.3.4.4 Apparel, Accessories and Luxury group Market Size and Forecasts

3.3.4.5 Books, News and Stationery Group Market Size and Forecasts

3.3.4.6 Sports and Leisure Equipment Product Group Market Size and Forecasts

3.3.4.7 Furniture and Floor Coverings Product Group Market Size and Forecasts

3.3.4.8 Home and Garden Product Groups Market Size and Forecasts

4 Case Studies: Leading Online Retailers in the US

4.1 Retailer 1: L.L.Bean

4.1.1 Business Description

4.1.2 Site Experience

4.2 Retailer 2: Bestbuy.com

4.2.1 Business Description

4.2.2 Site Experience

4.3 Retailer 3: Saks.com

4.3.1 Business Description

4.3.2 Site Experience

4.4 Other Innovative Retailers in the US

4.4.1 Jcpenny.com

4.4.2 Quirky.com

5 Appendix

5.1 Methodology

5.2 Contact us

5.3 About ICD Research

5.4 Disclaimer

List of Tables

Table 1: ICD Research Retail Channel Definitions

Table 2: ICD Research Retail Category Definitions

Table 3: ICD Research Retail Country Coverage

Table 4: US Online Activities by Income Group, 2010

Table 5: US Channel Retail Sales & Forecast (US$ billion), By Channel, 2005-2015

Table 6: US Channel Retail Sales & Forecast (% Share), 2005-2015

Table 7: US Online Sales Vs Global Average

Table 8: US Online Sales Vs North American Region

Table 9: US Overall Retail Segmentation (US$ billion), By Channel Group, 2005-2015

Table 10: US Channel Retail Sales & Forecast (US$ billion), By Channel Group, 2005-2015

Table 11: US Channel Retail Sales & Forecast ( % Share), By Channel Group, 2005-2015

Table 12: US Channel Retail Sales & Forecast (US$ billion), By Channels, 2005-2015

Table 13: US Retail Sales Split (US$ billion), Online Vs Offline, 2010

Table 14: US Online Retailers Market Dynamics, By Category Group, 2005-2015

Table 15: US Online Retail Sales & Forecast (US$ billion), By Category Group, 2005-2015

Table 16: US Total and Online Retail Sales in Food & Grocery Product Categories (US$ billion), 2005-2015

Table 17: US Total and Online Retail Sales in Electrical & Electronics Categories (US$ billion), 2005-2015

Table 18: US Total and Online Retail Sales in Music, video & entertainment categories (US$ billion), 2005-2015

Table 19: US Total and Online Retail Sales in Apparel, Accessories & Luxury Categories (US$ billion), 2005-2015

Table 20: US Total and Online Retail Sales in Books, News & Stationery Categories (US$ billion), 2005-2015

Table 21: US Total and Online Retail Sales in Sports & Leisure Equipment (US$ billion), 2005-2015

Table 22: US Total and Online Retail Sales in Furniture & Floor Coverings Categories (US$ billion), 2005-2015

Table 23: US Total and Online Retail Sales in Home & Garden Product Categories (US$ billion), 2005-2015

List of Figures

Figure 1: The Triangulated Market Sizing Methodology

Figure 2: Total Internet Users (millions), 2005-2010

Figure 3: Total Fixed Broadband Internet Subscribers (millions), 2005-2010

Figure 4: Mobile Phone Penetration, 2005-2010

Figure 5: US Online Purchasers Share in Total Internet Users (%)

Figure 6: US Per Capita Online Retail Expenditure (US$), 2006-2015

Figure 7: US Growth of Smart Phone Ownership, 2008-2010

Figure 8: US Growth of Traditional Retailing Vs Online Retailing, 2006–2015

Figure 9: 1-800-Flowers.com Facebook Page

Figure 10: US Channel Retail Sales & Forecast (US$ billion), By Channel, 2005-2015

Figure 11: US Online Sales Vs Global Average (% of Total Retail)

Figure 12: US Online Sales Vs North American Average (% of Total Retail)

Figure 13: US Overall Retail Market Dynamics, By Channel Group, 2005-2015

Figure 14: US Retail Sales and Forecast (US$ billion), By Channel Group, 2005-2015

Figure 15: US Retail Sales Split, Online vs Offline 2010

Figure 16: US Online Retailers Market Dynamics, By Category Group, 2005-2015

Figure 17: US Online Retail Sales & Forecast (US$ billion), By Category Group, 2005-2015

Figure 18: www.llbean.com: Well Organized Product Pages

Figure 19: www.llbean.com: Well Organized Catalogue

Figure 20: www.bestbuy.com: Well Organized Home Page

Figure 21: www.bestbuy.com: Strong Comparison Tool

Figure 22: www.saks.com: Homepage focused on advertising New Arrivals

Figure 23: www.saks.com: Well organized Product Section

Figure 24: www.saks.com: Interactive Product Thumbnails

Figure 25: www.saks.com: Product Page offering Video Clips

Figure 26: jcpenny.com - Facebook Page

Figure 27: Quirky: Product Page offering Innovative Products

To order this report:

e-Commerce Industry: Consumer Attitudes & Online Retail Dynamics in the US

e-Commerce Business News

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Nicolas Bombourg
Reportlinker
Email: nbo@reportlinker.com
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Intl: +1 805-652-2626

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