FORT WASHINGTON, Pa., Aug. 7 /PRNewswire/ -- Since SPLENDA(R) No
Calorie Sweetener was introduced in September 2000 and became the number
one selling low-calorie sweetener in the U.S. in 2003, SPLENDA(R) Sweetener
Products have become a staple in many consumers' pantries. In fact, one in
every five households purchases SPLENDA(R) Sweetener Products. Using
innovation to meet the wants and needs of consumers, the SPLENDA(R) Brand
offers a full spectrum of reduced and no-calorie sweetening options
available at food, drug and mass stores nationwide including SPLENDA(R) No
Calorie Sweetener (Packets and Granular), SPLENDA(R) Sugar Blend and
SPLENDA(R) Brown Sugar Blend, new SPLENDA(R) QUICK PACK(TM) No Calorie
Sweetener Pouches for unsweetened drink mixes like Kool-Aid and, this fall,
new SPLENDA(R) Flavor Blends for Coffee.
With consumers taking greater interest in and responsibility for their
health and that of loved ones, SPLENDA(R) Sweetener Products increasingly
become an accessible and effective tool for consumers to reduce added sugar
intake, one important step for better overall nutritional health, while
still providing the sweet taste they desire.
"As the world of consumer-packaged goods constantly evolves to meet
consumer demands, the SPLENDA(R) Brand employs stringent quality control
standards to offer a portfolio of unparalleled products heavily grounded in
consumer research, insight and demand," said Debra A. Sandler, Worldwide
President, McNeil Nutritionals, LLC. "This dedication to our customers is
demonstrated by our continued marketplace growth and has propelled the
SPLENDA(R) Brand to become the gold standard in sweeteners."
Nearly half a million new households a month are choosing SPLENDA(R)
Sweetener Products. The SPLENDA(R) Brand has also gained the loyalty and
trust of chefs and healthcare professionals, who recognize the importance
of making sound nutrition choices.
"In my line of work, particularly in the field of pastry, I'm
constantly assessing the functionality of ingredients. SPLENDA(R) delivers
exceptional taste and maintains its form under high heat, while
simultaneously reducing added calories from sugar. With the increasing
demand for reduced-sugar diets, SPLENDA(R) is an ideal sweetener as it is
easy to use in cooking, baking and beverages," said Bill Yosses, pastry
chef in New York City.
In addition, pediatric, diabetic and nutrition-based healthcare
professionals have good reason to continue recommending SPLENDA(R)
Sweetener Products to their patients as recent research provides the first
clinical evidence that overweight children can help prevent additional
weight gain by making small changes to their daily lifestyle.
In the America On the Move(R) Family Study, which included 216 families
with at least one overweight child, researchers looked at the impact of
making two small, daily lifestyle modifications - eliminating 100 calories
in part by replacing dietary sugar with SPLENDA(R) No Calorie Sweetener and
adding 2,000 steps (just one extra mile). The study results showed that
over six months, significantly more overweight kids who made the two
changes prevented excess weight gain than those who made no specific
lifestyle modifications (67% vs. 53%).
"With children, a practical, realistic and fun approach to weight
management offers the best potential for realizing both short-term and
life- long success," said Hope Warshaw, MMSc, R.D., registered dietitian
and author of What to Eat When You're Eating Out (2006). "Combining simple
changes to food choices and eating habits with a small increase in physical
activity can build confidence in a child and family who would otherwise be
too overwhelmed to adhere to a weight maintenance program. The results of
this study demonstrate the effectiveness of using existing tools, like
products sweetened with SPLENDA(R) Brand Sweetener, to help children and
families make these simple changes towards achieving a key nutrition goal
of consuming less added sugars."
SPLENDA(R) Sweetener Products have been used safely by millions of
consumers in all population groups worldwide, including pregnant women,
children and individuals with diabetes. The safety of sucralose, the
sweetening ingredient in all SPLENDA(R) Sweetener Products, is well
documented with more than 100 scientific studies conducted during a 20-year
period. The U.S. Food and Drug Administration first approved the use of
sucralose as a nonnutritive sweetener in 1998 and expanded this approval in
1999. In addition, sucralose is permitted for use in over 80 countries to
date and has never been required to carry any safety information or warning
statements on its labeling.
About SPLENDA(R) Brand Sweetener
SPLENDA(R) Sweetener Products are marketed by McNeil Nutritionals, LLC.
SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major
food brands worldwide. You can find out more about SPLENDA(R) Sweetener
Products or get recipes and tips on cooking and baking with the brand by
logging on to www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363).
About McNeil Nutritionals
McNeil Nutritionals, LLC, is a marketer of innovative nutritional
products. The company's mission is to give people the ability to actively
manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No
Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend,
VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews,
LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil
Nutritionals, LLC, is headquartered in Fort Washington, PA.
KOOL-AID is a registered trademark of KF Holdings.
Joanna Young Sherri Satalof
RF Binder Partners McNeil Nutritionals, LLC
SOURCE McNeil Nutritionals, LLC