Consumer Demand Drives Growth and Innovation of SPLENDA(R) Sweetener Products
- One in Five U.S. Households Purchase SPLENDA(R) Sweetener Products -
FORT WASHINGTON, Pa., Aug. 7 /PRNewswire/ -- Since SPLENDA(R) No Calorie Sweetener was introduced in September 2000 and became the number one selling low-calorie sweetener in the U.S. in 2003, SPLENDA(R) Sweetener Products have become a staple in many consumers' pantries. In fact, one in every five households purchases SPLENDA(R) Sweetener Products. Using innovation to meet the wants and needs of consumers, the SPLENDA(R) Brand offers a full spectrum of reduced and no-calorie sweetening options available at food, drug and mass stores nationwide including SPLENDA(R) No Calorie Sweetener (Packets and Granular), SPLENDA(R) Sugar Blend and SPLENDA(R) Brown Sugar Blend, new SPLENDA(R) QUICK PACK(TM) No Calorie Sweetener Pouches for unsweetened drink mixes like Kool-Aid and, this fall, new SPLENDA(R) Flavor Blends for Coffee. With consumers taking greater interest in and responsibility for their health and that of loved ones, SPLENDA(R) Sweetener Products increasingly become an accessible and effective tool for consumers to reduce added sugar intake, one important step for better overall nutritional health, while still providing the sweet taste they desire. "As the world of consumer-packaged goods constantly evolves to meet consumer demands, the SPLENDA(R) Brand employs stringent quality control standards to offer a portfolio of unparalleled products heavily grounded in consumer research, insight and demand," said Debra A. Sandler, Worldwide President, McNeil Nutritionals, LLC. "This dedication to our customers is demonstrated by our continued marketplace growth and has propelled the SPLENDA(R) Brand to become the gold standard in sweeteners." Nearly half a million new households a month are choosing SPLENDA(R) Sweetener Products. The SPLENDA(R) Brand has also gained the loyalty and trust of chefs and healthcare professionals, who recognize the importance of making sound nutrition choices. "In my line of work, particularly in the field of pastry, I'm constantly assessing the functionality of ingredients. SPLENDA(R) delivers exceptional taste and maintains its form under high heat, while simultaneously reducing added calories from sugar. With the increasing demand for reduced-sugar diets, SPLENDA(R) is an ideal sweetener as it is easy to use in cooking, baking and beverages," said Bill Yosses, pastry chef in New York City. In addition, pediatric, diabetic and nutrition-based healthcare professionals have good reason to continue recommending SPLENDA(R) Sweetener Products to their patients as recent research provides the first clinical evidence that overweight children can help prevent additional weight gain by making small changes to their daily lifestyle. In the America On the Move(R) Family Study, which included 216 families with at least one overweight child, researchers looked at the impact of making two small, daily lifestyle modifications - eliminating 100 calories in part by replacing dietary sugar with SPLENDA(R) No Calorie Sweetener and adding 2,000 steps (just one extra mile). The study results showed that over six months, significantly more overweight kids who made the two changes prevented excess weight gain than those who made no specific lifestyle modifications (67% vs. 53%). "With children, a practical, realistic and fun approach to weight management offers the best potential for realizing both short-term and life- long success," said Hope Warshaw, MMSc, R.D., registered dietitian and author of What to Eat When You're Eating Out (2006). "Combining simple changes to food choices and eating habits with a small increase in physical activity can build confidence in a child and family who would otherwise be too overwhelmed to adhere to a weight maintenance program. The results of this study demonstrate the effectiveness of using existing tools, like products sweetened with SPLENDA(R) Brand Sweetener, to help children and families make these simple changes towards achieving a key nutrition goal of consuming less added sugars." SPLENDA(R) Sweetener Products have been used safely by millions of consumers in all population groups worldwide, including pregnant women, children and individuals with diabetes. The safety of sucralose, the sweetening ingredient in all SPLENDA(R) Sweetener Products, is well documented with more than 100 scientific studies conducted during a 20-year period. The U.S. Food and Drug Administration first approved the use of sucralose as a nonnutritive sweetener in 1998 and expanded this approval in 1999. In addition, sucralose is permitted for use in over 80 countries to date and has never been required to carry any safety information or warning statements on its labeling. About SPLENDA(R) Brand Sweetener SPLENDA(R) Sweetener Products are marketed by McNeil Nutritionals, LLC. SPLENDA(R) Brand Sweetener is used in more than 4,000 products of major food brands worldwide. You can find out more about SPLENDA(R) Sweetener Products or get recipes and tips on cooking and baking with the brand by logging on to www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363). About McNeil Nutritionals McNeil Nutritionals, LLC, is a marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA(R) No Calorie Sweetener, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, VIACTIV(R) Calcium Soft Chews, VIACTIV(R) Multi-Vitamin Soft Chews, LACTAID(R) Milk and Dietary Supplements, and BENECOL(R) Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA. KOOL-AID is a registered trademark of KF Holdings. Contacts: Joanna Young Sherri Satalof RF Binder Partners McNeil Nutritionals, LLC 212.994.7556 215.273.7449 firstname.lastname@example.org email@example.com
SOURCE McNeil Nutritionals, LLC
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