Consumer Electronics and Wireless M2M - 2nd Edition
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Consumer Electronics and Wireless M2M – 2nd Editionhttp://www.reportlinker.com/p0867834/Consumer-Electronics-and-Wireless-M2M -–-2nd-Edition.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Electronic_Component_and_Semiconductor
Executive summary
The consumer electronics market has experienced an incredible growth during thedigitalisation era in the last decade. Today, dedicated devices such as PNDs, digital cameras,handheld gaming consoles and PMPs are facing fierce competition from convergedmultipurpose devices such as smartphones and tablets. Mobility, connectivity andpersonalisation are three of the most important current trends within consumer electronics.Instant access to information, using social networks and consuming and sharing media arebecoming important parts of people's digital lifestyles. Due to maturing markets and stuntedARPU growth, mobile operators all over the world are showing increasing interest in theconsumer electronics market. The growing desire for people to stay connected makeswireless consumer devices an opportunity for the telecom industry to expand their marketbeyond mobile handsets.Consumer electronics has emerged as a new major application category for cellular M2M inthe past years. Consumer M2M devices are neither classified as handsets, PCs, tablets nortraditional M2M devices. The product category includes e-readers, portable media players,gaming consoles, digital cameras, digital photo frames, PNDs, traffic information devices,personal tracking devices, wellness & fitness devices and user programmable sensordevices. The reasons for cellular connectivity vary and are often a way to meet the needs forconnected features introduced in multipurpose devices. Media and entertainment devicescan offer instant distribution of digital content. Imaging devices enable instant media sharingon social networks and seamless usage of cloud storage services. Personal navigationdevices and speed camera warning devices can provide users with real time trafficinformation and other dynamic online content. Personal tracking devices and wellnessproducts enable remote monitoring of sensor statuses such as location, blood pressure andglucose levels. Fitness applications allow for mobility that often is a necessity in these typesof products.
The market for consumer M2M devices is still in its early stage. Until now, the most connected
device categories are e-readers, PNDs, digital photo frames and handheld gaming consoles
such as the recently introduced Sony PlayStation Vita. Berg Insight estimates that total
shipments of consumer M2M devices reached 7.1 million devices in 2011. Growing at a
compound annual growth rate of 39.8 percent, the shipments are expected to reach 37.9
million devices in 2016. Berg Insight estimates that the number of connected M2M consumer
devices reached 12.7 million at the end of 2011. Growing at a compound annual growth rate
of 38.6 percent, the number of network connections from consumer M2M devices are
expected to reach 65.0 million in 2016. E-readers, PNDs, digital cameras and handheld
gaming consoles will then be the most common consumer M2M devices accounting for 45
percent, 32 percent, 8 percent and 6 percent respectively of the total number of connections.
North America is currently the most important market for consumer M2M devices and
accounted for about 5 million of the total device shipments in 2011. The second largest
market is Europe with 1.7 million device shipments followed by the rest of world with 0.5
million device shipments. Berg Insight anticipates that North America will remain the largest
region with a market share of 40 percent in 2016. Europe and the rest of world will account for
30 percent each of the connected device shipments in the same year.
Continuously decreasing prices of cellular modules and chipsets are key developments for
growth in the connectivity market. The deployments of high-speed cellular networks such as
HSPA+ and LTE on most markets are another important driver enabling bandwidth-hungry
applications. The exploding sales of connected mobile broadband products such as tablets
further illustrates the benefits of cellular connectivity and will increase the demand for other
consumer M2M devices as well. The telecom industry is depending on multiple connections
per user for growth but to make it attractive for consumers to have multiple devices with
cellular connections, a great deal of business model innovation is required. In order for the
consumer M2M market to take off, price on mobile data has to decrease and subscription
fees for every single connection need to be lowered. Instead, more consumers would be
willing to have multiple connections, which will allow for an increased total ARPU. Device
vendors and network operators are also advised to focus on bundling compelling services
and products that include the price of mobile data instead of marketing actual mobile data
subscriptions.
Table of ContentsList of Figures v
Executive summary.....1
1 Introduction to consumer electronics and wireless M2M..........31.1 The consumer electronics market .........41.1.1 Consumer electronics market trends............51.1.2 Regional markets 61.2 Introduction to wireless M2M ..71.2.1 Value chain..........81.2.2 Device connectivity ...........91.2.3 Wireless networks ...........111.2.4 Wireless M2M applications ...........151.2.5 The wireless M2M communication provider market .161.2.6 The wireless module and chipset market ...171.3 Wireless M2M and consumer electronics .........191.3.1 Mobile data device categories ......201.3.2 Consumer M2M devices .21
2 Media and entertainment.23
2.1 E-readers ...23
2.1.1 The e-book market ..........25
2.1.2 The e-reader market........26
2.1.3 E-readers and cellular connectivity .............29
2.1.4 Business models for connected e-readers .30
2.2 Portable media players..........32
2.2.1 The portable media player market 32
2.2.2 PMPs and cellular connectivity .....35
2.3 Gaming Consoles....36
2.3.1 The gaming console market .........37
2.3.2 Mobile gaming...39
2.3.3 Gaming consoles and cellular connectivity 41
3 Imaging453.1 Digital cameras........453.1.1 The digital still camera market ......463.1.2 The digital video camera market...483.1.3 Digital cameras and cellular connectivity....493.2 Digital photo frames 513.2.1 The digital photo frame market .....523.2.2 Digital photo frames and cellular connectivity ..........53
4 Navigation, tracking and monitoring ...........55
4.1 Personal navigation and traffic information devices........55
4.1.1 The personal navigation device market ......56
4.1.2 Connected personal navigation devices.....58
4.1.3 Speed camera warning devices....60
4.2 Personal tracking and monitoring devices........61
4.2.1 Consumer oriented personal tracking devices .........62
4.2.2 Wellness and fitness devices ........65
4.2.3 Sensor devices..67
5 Market forecasts and trends ..........695.1 Global market outlook ...........695.2 Market trends and drivers......715.2.1 Devices715.2.2 Cellular networks, modules and chipsets ...735.2.3 Providing international coverage ..745.2.4 Business model innovation ...........745.3 Market forecasts – Media and entertainment ....765.3.1 E-readers...........765.3.2 Portable media players ...795.3.3 Gaming consoles ............805.4 Market forecasts – Imaging ...825.4.1 Digital cameras..835.4.2 Digital photo frames ........855.5 Market forecasts – Navigation, tracking and monitoring.865.5.1 Personal navigation and traffic information devices .865.5.2 Personal tracking and monitoring devices..885.6 Regional market developments...........89
6 Consumer device vendors.............93
6.1 Key consumer electronics vendors .....93
6.1.1 Samsung Electronics ......93
6.1.2 Sony ....94
6.1.3 Apple ...96
6.1.4 LG Electronics ...97
6.2 Media and entertainment device vendors .........98
6.2.1 Amazon .............98
6.2.2 Barnes & Noble .99
6.2.3 Hanvon Technology ......100
6.2.4 Nintendo..........100
6.2.5 Microsoft..........101
6.2.6 Archos .............102
6.3 Imaging device vendors ......102
6.3.1 Canon103
6.3.2 Nikon .103
6.3.3 Olympus ..........104
6.3.4 Panasonic........105
6.3.5 Fujifilm .............106
6.3.6 Pandigital.........107
6.3.7 Isabella Products...........107
6.4 Personal navigation and traffic information device vendors .......108
6.4.1 Garmin.............108
6.4.2 Navigon ...........109
6.4.3 TomTom..........110
6.4.4 MiTAC111
6.4.5 Coyote Systems ............112
7 Telecom industry players.............1137.1 Mobile network operators....1137.1.1 China Mobile ...1147.1.2 AT&T..1157.1.3 Vodafone .........1167.1.4 Verizon Communications ............1177.1.5 Deutsche Telekom ........1197.1.6 Telefónica ........1207.1.7 NTT DoCoMo ..1217.1.8 KDDI ..1227.1.9 Softbank ..........1227.1.10 Telenor ............1237.1.11 KPN ...1247.2 Wireless M2M module vendors .........1247.2.1 Sierra Wireless.1257.2.2 Novatel Wireless............1267.2.3 AnyDATA .........1277.2.4 Huawei.............1277.2.5 Cinterion ..........1287.2.6 Telit ....1297.2.7 SIMCom...........1307.3 Chipset and M2M platform vendors ..1307.3.1 Qualcomm.......1307.3.2 Intel....1317.3.3 MediaTek.........1327.3.4 ST-Ericsson .....1327.3.5 Ericsson...........1327.3.6 Jasper Wireless .............133Glossary ....135
List of Figures
Figure 1.1: Leading consumer electronics companies ......4Figure 1.2: Consumer electronics market share by segment (World 2006–2011).......5Figure 1.3: Consumer electronics market share by region (World 2006–2011) ..........7Figure 1.5: Wireless M2M device value chain overview .....8Figure 1.4: Core elements of wireless M2M solutions........9Figure 1.6: Cost versus time diagram for wireless technology integration ..10Figure 1.7: Theoretical peak data rates by technology ....15Figure 1.8: M2M subscriber data for the top ten global telecom operators (Q4-2011)............17Figure 1.9: Top wireless module vendors, by M2M sales and shipments (World 2011) .........18Figure 1.10: Cellular chipset revenues by vendor (World 2011) ....19Figure 1.11: Mobile data device categories........20Figure 1.12: Examples of consumer M2M devices...........21Figure 2.1: 3G connected e-readers.....24Figure 2.2: E-book revenues as share of total book sales (US 2004–2011) 25Figure 2.3: The book market value chain ...........26Figure 2.4: E-reader shipments (World 2008–2011).........27Figure 2.5: E-reader market shares (World 2011) ............28Figure 2.6: Prices of popular e-readers (January 2012) ...29Figure 2.7: E-readers with cellular connectivity (Q1-2012).............31Figure 2.8: PMP shipments (World 2005–2011) .33Figure 2.9: Portable media players.......34Figure 2.10: Apple and Sony PMP shipments (World 2008–2011) 34Figure 2.11: Non portable gaming consoles ......36Figure 2.12: Non portable gaming console shipments (World 2007–2011) 37Figure 2.13: Handheld gaming console shipments (World 2007–2011)......38Figure 2.14: Nintendo 3DS and Sony PlayStation Vita.....38Figure 2.15: The Apple iPod Touch......39Figure 2.16: Mobile and handheld game software revenue share (EA 2009–2011) ..40Figure 3.1: Digital camera shipments (World 2005–2011) .............46Figure 3.2: Digital still camera shipments by region (World 2005–2011).....47Figure 3.3: Digital still camera vendor market shares (World 2011) ............48Figure 3.4: Digital video camera shipments (World 2005–2011)....49Figure 3.5: Canon Ixus 510HS and Panasonic GX1.........50Figure 3.6: Digital camera shipments by segment (World 2005–2011) .......51Figure 3.7: Digital photo frame shipments (World 2005–2011)......52Figure 3.8: 3G connected digital photo frames..54Figure 3.9: Examples of cellular connected photo frames.............54Figure 4.1: Evolution of portable navigation solutions .....56Figure 4.2: Annual PND shipments and revenues (World 2005–2011)........57Figure 4.3: PND vendor market shares (World 2006–2011)...........58Figure 4.4: Latest connected PNDs from Garmin and TomTom....59Figure 4.5: Connected personal tracking devices............62Figure 5.1: Consumer M2M communication market by segment (World 2010–2016) ............70Figure 5.2: Hardware and content sales symbiosis for media and entertainment devices .....72Figure 5.3: E-reader shipments and cellular connectivity (World 2010–2016)...........77Figure 5.4: PMP shipments and cellular connectivity (World 2009–2016) ...79Figure 5.5: Handheld gaming console shipments (World 2008–2016)........81Figure 5.6: Non portable gaming console shipments (World 2009–2016) ..82Figure 5.7: Digital camera shipments and cellular connectivity (World 2008–2016) .84Figure 5.8: Digital photo frame shipments and cellular connectivity (World 2009–2016)........85Figure 5.9: PND and traffic information device shipments (World 2009–2016) .........87Figure 5.10: Connected tracking and monitoring device shipments (World 2010–2016)........89Figure 5.11: Connected consumer device shipments by region (World 2010–2016)90Figure 6.1: Amazon e-ink Kindle shipments (World 2008–2011) ...99
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