Consumer Response Overwhelming for New Coldwell Banker Residential Brokerage
DALLAS, May 20 /PRNewswire/ -- Consumer response has been overwhelming and enthusiastic for Dallas/Fort Worth's newest and largest real estate company, according to principals with the recently created Coldwell Banker Residential Brokerage. "Overwhelming and positive response describe our many consumers' reactions to the news of Coldwell Banker Paula Stringer Realtors and Wm. Rigg Realtors merging and then being acquired by NRT Incorporated," says Susan Dunn Arnold, president of the Dallas division. The May 3rd merger/acquisition gave the combined companies a giant leap forward to first place in the Metroplex and first place in the state, based on closed units sold in 1998. Combined resources for the company include 1,100 real estate professionals at 33 locations and a $2.6 billion volume from closed transactions last year. "Our home buyers and sellers, as well as the many associated industry partners we have throughout North Texas, are especially excited about the increase to 33 locations scattered throughout Dallas, Tarrant, Collin and Ellis Counties and serving the D/FW 16-county area," says Ms. Arnold. "The additional asset of three major relocation offices as well as our alliance with Cendant Mortgage create a formidable powerhouse of services and capabilities. "Our international network with other major brokers throughout the world, our phenomenal relocation network and our Previews program for marketing exceptional properties offer what may be the most intensive one-stop shopping situation for buyers and sellers almost anywhere in the world." The number one classification was awarded by REALTrends magazine, the industry's leading trade journal, named the new company the largest in both the D/FW area as well as the state. The magazine annually publishes the Big Brokers Report and places Coldwell Banker Residential Brokerage ahead of its nearest competitor by 650 closed transactions. REALTrends measures and analyzes market position for brokers across the country. Steve Murray, publisher and co-owner of REALTrend, said Coldwell Banker Paula Stringer and Rigg closed transactions in 1998 totaling 16,836, placing the merged company ahead of the its nearest local competitor, which logged 16,186. "We've had equally positive response to this fantastic new growth step from our sales associates and management team throughout the company," says Ms. Arnold. "The concept of offering more services, a broader geographic base and a more in-depth professional team has been extremely well received." Ms. Arnold and Charles Rogers, president of the Fort Worth division, continue as leaders of the newly merged company. During the announcement period, Mr. Rogers said his sales associates were particularly pleased with the high technology, international networking and "the best training and educational programs in the industry." "We're describing this as local traditions with global connections," he adds. The merger/acquisition was described by area industry gurus as perhaps the most significant growth move in Texas real estate history, combining resources people and location resources and instantly moving the company into a leadership position in the market place. NRT is the nation's leading residential real estate brokerage company. The two merged companies' combined sales in 1998 were generated by sales of 18,041 units and 11,236 listings. NRT was founded 18 months ago and has added 19 major market brokers to its operations in high-profile cities throughout the nation. Buyers and sellers may contact any Coldwell Banker Paula Stringer or Wm. Rigg office, all of which have been newly bannered with Coldwell Banker Residential Brokerage.
SOURCE Coldwell Banker Residential Brokerage
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