Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in the US, 2011
NEW YORK, May 21, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in the US, 2011
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Synopsis
• This report provides the results for the Beer, Cider & Pre-mixed Spirits market in the US, from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.
• Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Summary
• Marketers in the Beer, Cider & Pre-mixed Spirits market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
• This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in US they account for and which consumer trends drive their behaviour.
Scope
• Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.
• The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
Reasons To Buy
• The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.
• Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.
• Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
• Brand and private label penetration among consumers in 2011 as tracked by the survey.
• Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Beer & Ale
2.2.2 Cider
2.2.3 Flavoured Alcoholic Beverages
2.2.4 Lager
2.2.5 Low Alcohol Beer & Lager
2.3 Behavioral Trends and Market Value
2.3.1 Beer & Ale
2.3.2 Cider
2.3.3 Flavoured Alcoholic Beverages
2.3.4 Lager
2.3.5 Low Alcohol Beer & Lager
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Beer & Ale
3.1.2 Cider
3.1.3 Flavoured Alcoholic Beverages
3.1.4 Lager
3.1.5 Low Alcohol Beer & Lager
3.2 Consumer Profiles by Product Category
3.2.1 Beer & Ale
3.2.2 Cider
3.2.3 Flavoured Alcoholic Beverages
3.2.4 Lager
3.2.5 Low Alcohol Beer & Lager
4 Brand vs. Private Label Uptake
4.1 Brand vs. Private Label Consumer Penetration
4.1.1 By Category
4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
4.2.1 Beer & Ale
4.2.2 Cider
4.2.3 Flavoured Alcoholic Beverages
4.2.4 Lager
4.2.5 Low Alcohol Beer & Lager
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Beer, Cider & Pre-mixed Spirits
5.1.2 Beer & Ale
5.1.3 Cider
5.1.4 Flavoured Alcoholic Beverages
5.1.5 Lager
5.1.6 Low Alcohol Beer & Lager
6 Consumption Impact: Market Valuation
6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Survey-tracked Retailer Shares by Volume
7.1.1 United States Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume
7.2 Survey-tracked Retailer Shares by Volume by Category
7.2.1 United States Beer & Ale Survey-tracked Retailer Shares by Volume
7.2.2 United States Cider Survey-tracked Retailer Shares by Volume
7.2.3 United States Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume
7.2.4 United States Lager Survey-tracked Retailer Shares by Volume
7.2.5 United States Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 C&S Wholesale Grocers Switching Analysis
7.3.3 Costco Switching Analysis
7.3.4 Kroger Switching Analysis
7.3.5 Publix Switching Analysis
7.3.6 Safeway Switching Analysis
7.3.7 Wal-Mart Switching Analysis
7.3.8 Other Switching Analysis
7.4 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used
7.4.1 C&S Wholesale Grocers
7.4.2 Costco
7.4.3 Kroger
7.4.4 Loblaw
7.4.5 Publix
7.4.6 Safeway
7.4.7 Supervalu
7.4.8 Wal-Mart
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits
Table 2: Foreign Exchange Rate – US$ Vs. US$, 2011
Table 3: United States Survey Respondent Profile (weighted), 2011
Table 4: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Table 5: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Table 6: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Table 9: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Table 10: United States Beer & Ale Consumer Group Share (% market value), 2011
Table 11: United States Cider Consumer Group Share (% market value), 2011
Table 12: United States Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011
Table 13: United States Lager Consumer Group Share (% market value), 2011
Table 14: United States Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011
Table 15: United States Total Beer & Ale Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: United States Total Cider Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United States Total Flavoured Alcoholic Beverages Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Lager Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Total Low Alcohol Beer & Lager Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United States Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: United States Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: United States Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: United States Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: United States Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United States Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United States Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United States Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United States Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United States Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United States Beer & Ale Consumer Profiles (% consumers by sub-group), 2011
Table 31: United States Cider Consumer Profiles (% consumers by sub-group), 2011
Table 32: United States Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011
Table 33: United States Lager Consumer Profiles (% consumers by sub-group), 2011
Table 34: United States Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011
Table 35: United States Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
Table 36: United States Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 37: United States Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 38: United States Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 39: United States Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 40: United States Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
Table 41: United States, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: United States, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: United States, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: United States, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: United States, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: United States, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: United States Beer, Cider & Pre-mixed Spirits Market Value (US Dollar million), by Category, 2011
Table 48: United States Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
Table 49: United States Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Table 50: United States Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US Dollar), by Category, 2011
Table 51: United States Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US Dollar), by Category
Table 52: United States Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
Table 53: United States Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
Table 54: United States Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
Table 55: United States Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Table 56: United States Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 57: United States Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 58: United States Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 59: United States Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 60: United States Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Table 61: United States: Switchers to C&S Wholesale Grocers for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: United States: Switchers From C&S Wholesale Grocers for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: United States: Switchers to Costco for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: United States: Switchers From Costco for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: United States: Switchers to Kroger for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: United States: Switchers From Kroger for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: United States: Switchers to Publix for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: United States: Switchers From Publix for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: United States: Switchers to Safeway for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: United States: Switchers From Safeway for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: United States: Switchers to Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: United States: Switchers From Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: United States: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: United States: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
Table 76: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 77: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 78: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup, as tracked by the Survey), 2011
Table 79: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 80: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 81: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
Table 82: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 83: United States: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
Figure 3: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
Figure 4: United States Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
Figure 7: United States Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
Figure 19: United States Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
Figure 20: United States Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
Figure 21: United States Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
Figure 22: United States Beer & Ale Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 23: United States Cider Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 24: United States Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 25: United States Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 26: United States Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
Figure 27: United States: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
To order this report:
Alcoholic Drink Industry: Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in the US, 2011
Check our Industry Analysis and Insights
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