Service providers must deliver content across multiple viewing platforms to remain competitive

DALLAS, Nov. 11 /PRNewswire/ -- The number of U.S. broadband households watching premium online content, including movies and TV shows via the Internet, doubled in the last year, according to Broadband, Communications, and Entertainment Bundles, a new study from Parks Associates. Currently over 25 million U.S. broadband households regularly watch full-length TV shows online, while over 20 million watch movies online.

The international research firm reports that the growing popularity of online portals such as Hulu.com shows rapid growth in the number of viewers who use the Internet to watch long-tail and premium content. This shift highlights the opportunity for service providers to extend their current pay-TV and video-on-demand services to include online and mobile video features. In fact, providers will have to embrace online video services, including the ability to deliver content across multiple platforms, if they are to remain competitive and attract new subscribers.

"Consumer interest in time-shifting content through online portals has increased significantly," said Jayant Dasari, Research Analyst, Parks Associates. "Close to 40% of broadband households today watch full-length television shows over the Internet. Enabling access to content anytime through any broadband-enabled device will be a significant challenge for the service providers. However, broadband video opens new revenue channels and opportunities to upgrade subscribers into higher tiers of services."

The next step, according to Dasari, is for content owners and distributors to come to a consensus on business models so they can monetize consumer interest in online media.

For more information about Broadband, Communications, and Entertainment Bundles, visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS(TM), with support from the Consumer Electronics Association (CEA®), and CONNECTIONS(TM) Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS(TM) Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

    Contact: Mindi Sue Sternblitz-Rubenstein
    Parks Associates
    972-490-1113
    Email: mindi.sue@parksassociates.com

SOURCE Parks Associates

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