Consumers devise new ways to decipher the fuss behind a lot of deceptive advertising today Consumers have devised new ways to decipher the fuss behind deceptive advertising. The current retail space is highly competitive and a lot of marketers have been doing all they can to sell even telling a lie.
OSLO, Norway, March 6, 2014 /PRNewswire-iReach/ -- Consumers have devised new ways to decipher the fuss behind deceptive advertising. The current retail space is highly competitive and a lot of marketers have been doing all they can to sell even telling a lie. According to consumer watchdogs over 80% of advertisement in billboards, TV or magazine are all a big lie. The big question though is how consumers can even pull through the constant bombardment of fake ads everywhere they go. Whilst a lot of people have devised consistent shopping habits that automatically makes them less venerable to deceptive ads, some have simply followed a skeptic approach before buying what they want. A lot of experienced retailers agree that the cost of quality products is high yet even so paying more doesn't mean paying for value.
A comprehensive background of the Trademark in question seems to be the most ideal litmus test for authenticity in ads. A lot of consumers are aware of big brands that have been around for years. Consumer watchdog bodies note that these big brands have marketing dollars and this has helped them remain in the public space for a long time. Shoppers have developed an attitude of digging deep especially if ads declare that a given products has been around for years and is the first time they are seeing it. The logic applied here is very simple, it is practically impossible for a big product to be around for year yet no one has ever heard of it.
Price-conscious shoppers and consumers are also banking on cost as a way of inferring whether indeed a product is what it claims to be. Advertisements these days carry a lot of junk information and this has proved to be their main undoing. Consumer watchdogs note that a shopper may look at all the hype, purported benefits and strengths of a given products and compare that with the price tags. When the math doesn't add up what follows is a seed of doubt and today, that is enough to deter a buyer from purchasing any product.
The main objective of any business is to make money and manufacturers spend billions to convince people to buy what they don't even need. The hype that is often associated with marketing creates an inexplicable euphoria in which people spend without even knowing exactly what they are buying. A lot of retailers concur that a majority of shoppers often buy products for the sake of it yet even so, that trend is changing. In these hard economic times, it seems that consumers buy what they need and this just plays a good role in discrediting fake advertisements.
The level of caution that consumers exercise in the purchase of relatively expensive products is amazing. Buying a car or a home is a long term investment and the need to get quality cannot be emphasized more than it has in recent years. Consumer watchdogs advise consumers to go for popular brands with a five star customer approval rating. "Think before you buy" is the trend in shopping today and it is very clear that consumers all over the world are weary on what to buy, when to buy and how much to spend.
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