Consumers Drive Record Sales of HD DVD Players to Capture 60% of HD Set-Top Market

HD DVD Achieves Highest Attach Rate of Any Next-Gen Format

Jun 11, 2007, 01:00 ET from HD DVD Promotional Group

    LOS ANGELES, June 11 /PRNewswire/ -- Three weeks into its aggressive
 spring retail and marketing campaigns, the North American HD DVD
 Promotional Group today announced HD DVD is significantly ahead in the
 dedicated consumer electronics player market with 60% of all high
 definition set-top players sold. At the same time, high definition movie
 sales for HD DVD reached an all time high for the month of May, exceeding
 75,000 movies the last week of May alone.
     Overall high definition sales hit a record last week as well, hitting
 $5.2 million in actual consumer spending, which was 31% higher than the
 previous record for the two formats. This highlights the growing consumer
 appetite for HD content across the board.
     Sales of dedicated consumer electronics players are a critical
 indicator in the adoption of the high definition formats, given the high
 attach rates to these players. With the successive price drops by Toshiba,
 weekly player sales doubled in April when the price dropped from $499 to
 $399, doubled again during the first week of the latest promotion in late
 May, and increased again last week.
     "Toshiba's latest promotional efforts are clearly resonating with
 consumers and showing that price is king when it comes to hardware," said
 Craig Kornblau, chairman of the North American HD DVD Promotional Group.
 "Behind the increase in sales for hardware and movies, you're seeing
 fundamentally lower manufacturing costs and ease of authoring for HD DVD.
 That's the type of model that can scale."
     Consumers have purchased 150,000 dedicated HD DVD consumer electronics
 players which are holding a 4 to 1 movie attach rate over competing
 formats. The Toshiba HD-A2 model has also reached the top-seller mark among
 all DVD players on, and is officially the best-selling next-gen
 DVD player model to date.
     About HD DVD
     HD DVD is the next generation, post-DVD standard for high capacity,
 high definition optical discs, approved by the DVD Forum, which develops
 and defines DVD formats. Its more than 220 strong membership brings
 together leaders in movies and entertainment, computing, consumer
 electronics and software. HD DVD is fast becoming the primary visual medium
 for the age of high-definition TV. The North American HD DVD Promotional
 Group, Inc. is an organization established to promote the HD DVD format and
 educate consumers in North America. For more information and a complete
 listing of HD DVD launch titles please visit

SOURCE HD DVD Promotional Group