LOS ANGELES, June 11 /PRNewswire/ -- Three weeks into its aggressive
spring retail and marketing campaigns, the North American HD DVD
Promotional Group today announced HD DVD is significantly ahead in the
dedicated consumer electronics player market with 60% of all high
definition set-top players sold. At the same time, high definition movie
sales for HD DVD reached an all time high for the month of May, exceeding
75,000 movies the last week of May alone.
Overall high definition sales hit a record last week as well, hitting
$5.2 million in actual consumer spending, which was 31% higher than the
previous record for the two formats. This highlights the growing consumer
appetite for HD content across the board.
Sales of dedicated consumer electronics players are a critical
indicator in the adoption of the high definition formats, given the high
attach rates to these players. With the successive price drops by Toshiba,
weekly player sales doubled in April when the price dropped from $499 to
$399, doubled again during the first week of the latest promotion in late
May, and increased again last week.
"Toshiba's latest promotional efforts are clearly resonating with
consumers and showing that price is king when it comes to hardware," said
Craig Kornblau, chairman of the North American HD DVD Promotional Group.
"Behind the increase in sales for hardware and movies, you're seeing
fundamentally lower manufacturing costs and ease of authoring for HD DVD.
That's the type of model that can scale."
Consumers have purchased 150,000 dedicated HD DVD consumer electronics
players which are holding a 4 to 1 movie attach rate over competing
formats. The Toshiba HD-A2 model has also reached the top-seller mark among
all DVD players on Amazon.com, and is officially the best-selling next-gen
DVD player model to date.
About HD DVD
HD DVD is the next generation, post-DVD standard for high capacity,
high definition optical discs, approved by the DVD Forum, which develops
and defines DVD formats. Its more than 220 strong membership brings
together leaders in movies and entertainment, computing, consumer
electronics and software. HD DVD is fast becoming the primary visual medium
for the age of high-definition TV. The North American HD DVD Promotional
Group, Inc. is an organization established to promote the HD DVD format and
educate consumers in North America. For more information and a complete
listing of HD DVD launch titles please visit
SOURCE HD DVD Promotional Group