NEW YORK, Oct. 31, 2013 /PRNewswire/ -- Authors who want to keep up with the growing trend of online book sales need to look at sales tactics from a new perspective. The way consumers buy from online retailers differs from traditional brick-and-mortar outlets – especially as eBooks make access to a new read a simple click away. The key to making your book stand out is to make it discoverable to your target reader – those looking for the topic and angle you're writing on. This becomes easier when you view online retailers, such as Amazon, as search engines and "optimize" your book listing.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., covered keyword optimization for Amazon last week on PR Newswire's Small Business PR Toolkit. This week she takes you further into the world of authorship and book sales on Amazon and how to make the best use of categories and sales strategies to garner consumer attention and drive purchasing.
To learn more: http://bit.ly/1f5ZkQ5
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