Consumers Might Not Judge a Book by Its Cover, but They DO Browse by Category PR Newswire's Small Business PR Toolkit covers category tactics and sales strategy for authors using Amazon

NEW YORK, Oct. 31, 2013 /PRNewswire/ -- Authors who want to keep up with the growing trend of online book sales need to look at sales tactics from a new perspective. The way consumers buy from online retailers differs from traditional brick-and-mortar outlets – especially as eBooks make access to a new read a simple click away. The key to making your book stand out is to make it discoverable to your target reader – those looking for the topic and angle you're writing on. This becomes easier when you view online retailers, such as Amazon, as search engines and "optimize" your book listing.

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Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., covered keyword optimization for Amazon last week on PR Newswire's Small Business PR Toolkit. This week she takes you further into the world of authorship and book sales on Amazon and how to make the best use of categories and sales strategies to garner consumer attention and drive purchasing.

To learn more:  http://bit.ly/1f5ZkQ5 

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

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