Consumers Open Up on RealSelf.com About 'Getting Work Done'

New website allows consumers to share experiences on anti-aging and

personal beauty

    SEATTLE, Oct. 26 /PRNewswire/ -- RealSelf.com (http://www.realself.com)
 today announced the public launch of the first consumer website dedicated
 to consumer reviews and expert opinions regarding anti-aging products,
 treatments, and lifestyle choices. On RealSelf.com, consumers engage in an
 open and honest conversation about important decisions that affect the way
 they look and feel.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20071026/AQF047)
     "As consumers search for ways to address the visible signs of aging,
 they confront a vast range of choices, exaggerated product claims and the
 social stigma associated with 'getting work done,' " said Tom Seery,
 president and founder of RealSelf.com. "RealSelf.com helps consumers
 navigate the anti-aging and personal beauty marketplace by providing access
 to real-life consumer reviews and answers to important questions from a
 range of industry experts."
      Conversations on RealSelf.com reveal:
 
      --   Hard-to-find consumer insights: RealSelf Consumer Reviews
           (http://www.realself.com/reviews) offer real life consumer
           assessments of anti-aging solutions from teeth whitening to plastic
           surgery, from laser hair removal to wrinkle fillers. Consumers can
           gather valuable insights to help them make decisions. "I was ready
           to do something about my face wrinkles, but I needed more info than
           what I found in pamphlets featuring 20-something models," said Kris
           M., who recently authored a review on RealSelf.com. "The real life
           experiences described on RealSelf were essential to setting my
           expectations about realistic results, potential pain, cost and a lot
           more."
 
      --   Expert answers from industry professionals: Medical experts and
           beauty professionals join the conversation by participating in
           RealSelf Expert Answers (http://www.realself.com/answers). Important
           consumer questions related to anti-aging solutions and personal
           beauty are answered by leading plastic surgeons, dermatologists,
           estheticians and celebrity stylists and make-up artists.
 
      --   Ratings at a glance: The RealSelf Index ranks different treatments
           based on the ratings given by RealSelf.com reviewers, making it easy
           for consumers to compare options at a glance. Currently topping the
           RealSelf Index is tummy tuck surgery, followed by laser hair
           removal, facelift surgery and eyelid surgery.
     48 million consumers seeking anti-aging results
     Over the next year, 48 million consumers in the United States intend to
 purchase an anti-aging product, according to Focalyst. More broadly,
 consumer interest in anti-aging products extends deeply into the nutrition,
 hair care, fitness and cosmetics industries. The mission of RealSelf.com is
 to provide a trustworthy resource for consumers as they investigate these
 products and services.
     About RealSelf
     RealSelf.com (http://www.realself.com) is the leading consumer website
 for getting informed about the anti-aging and personal beauty marketplace.
 RealSelf.com features consumer reviews, answers to key questions from
 industry experts and the RealSelf Index, a ranking of treatments based on
 the ratings given by RealSelf.com reviewers. RealSelf.com is a
 privately-held company based in Seattle. Investors include Richard Barton,
 CEO of Zillow.com and former CEO/founder of Expedia, Bill Gossman, CEO of
 Revenue Sciences and Nick Hanauer, partner at Second Avenue Partners.
 
 

SOURCE RealSelf.com