BASILDON, England, Dec. 7 /PRNewswire/ -- A recent survey by Go Travel Insurance has revealed that consumers value the quality and level of cover provided by their insurance policy over and above the actual price.

Customers were asked which factors were most important to them when choosing travel insurance, level of cover came in first, followed by price and then 'personal recommendation' by family or friend.

The quality of cover is particularly important for ski and snowboard enthusiasts and as the winter sport season is getting under way, it is time to invest in travel insurance. Ski breaks are one of the most expensive types of holiday a family can go on. So many people try to cut costs and forgo arranging travel insurance. In fact, 25 per cent of the British public still persist in travelling without insurance. However, this can prove a false economy.

If you break a leg on the slopes treatment can cost around 4000 pounds in Europe and up to 10,000 pounds in the US. With a travel insurance policy based on price alone you could end up paying high excesses and therefore having to foot some of the bill for the associated costs; air lifting, ambulances and extended hospital stays all add up and if you're not properly covered you could end up out of pocket. Some consumers have had to learn the hard way, that selecting insurance on price alone can prove more costly in the long run.

Winter sports insurance from Go Travel Insurance includes cover for skiing and snowboarding; medical expenses up to 10 million pounds; cancellation and curtailment up to 3,000 pounds, 24-hour medical emergency support - which can be particularly helpful if you aren't in an English speaking country and, as an added bonus for families, children are covered free of charge on single trip policies.

So before you get blown away by the price of a travel insurance policy, read the small print and check exactly what is included so you won't be left stranded up a mountain with a broken leg.

About Go Travel Insurance

Go Travel Insurance has been selling holiday insurance online since 2000, providing instant quotes with quick, easy and secure online buying.

Whether it's a single trip policy, or annual travel insurance, Go Travel Insurance offers a truly end to end service, with claims, call centre and medical screening, all handled in-house in the UK, giving a customer-focused and professional service every time. For more information visit http://www.gotravelinsurance.co.uk.

Go Travel Insurance is a division of Drakefield Insurance Services Limited which is authorised and regulated by the Financial Services Authority.

SOURCE Go Travel Insurance

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http://www.gotravelinsurance.co.uk