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Content: Professional Communicators' #1 Tool For Engaging Audiences Online

Apr 16, 2012, 13:21 ET from PR Newswire Association LLC

NEW YORK, April 16, 2012 /PRNewswire/ -- In October 2011 PR Newswire's CEO Ninan Chacko recommended using content to drive closer and more authentic relationships between individuals and corporate bodies.  He posited that organizations who create original content that tells stories, that educates and encourages participation, content that drives action and builds community, will grow and engage their audiences, customers and prospects, and deliver long term ROI. 

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Content, be it text, video, audio, infographics, photography or other multimedia, can help communication professionals to cut through the cacophony of online media to find and engage with the voices that really matter.  This Agile Engagement and the cycle of Listen – Act – React – Review must be conducted across channels, however, and companies must be cognizant of each channel's different characteristics.  For example, the speed and message size constraint of Twitter vs. the flexibility and potential for nuance in a blog post or YouTube video. 

In a post-Panda online world, where Google's announcements and their algorithms continue to emphasize the importance of original, quality content targeted to specific audiences and provided in a compelling user experience, the importance of a content-centric approach to building relationships continues to grow.

To read the full post and view the Agile Engagement infographic, check out the full blog post here:

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire

Meryl Serouya
Marketing and Communications Associate
PR Newswire

SOURCE PR Newswire Association LLC

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