Convenience and Security of Finger Identification Comes to Internet Consumers Through New Pay By Touch Online Service Pay By Touch Online Builds on Company's Success in Retail

    PHOENIX, DEMO CONFERENCE, Feb. 6 /PRNewswire/ -- Pay By Touch(TM), the
 leading provider of biometric authentication, loyalty, membership and payment
 solutions, today announced the launch of Pay By Touch Online, a new payment
 and identification service that gives consumers a fast, easy and secure way to
 identify themselves and make purchases on the Internet.  Pay By Touch Online,
 which debuted today at DEMO 2006, is the only solution that increases security
 and convenience at the same time.  The new service is based on Pay By Touch's
 patented biometric technology.
     (Photo:  NewsCom: )
     "The incessant news of data thefts, spyware and other information security
 threats undermine online trust, leaving too many people rightfully wary about
 the safety of their personal information," said Chris Shipley, executive
 producer of DEMO 2006. "By offering consumers the security and convenience of
 finger scan authentication on laptops and PCs, Pay By Touch Online will
 rebuild consumers' confidence in the safety of online transactions and
 accelerate e-business overall."
     "As crimeware is becoming more pervasive, consumer protection must take
 advantage of innovative technologies to maintain security online without
 taking away convenience," said Jon Siegal, executive vice president of Pay By
 Touch Online.  "Pay By Touch Online uses innovative technologies such as
 finger identification, encryption and secure data centers to provide the
 necessary multiple layers of authentication and security that haven't existed
 until now in one service -- making it the safest and most convenient way to
 log-in and pay."
     Pay By Touch Online gives consumers three distinct services:  Express
 Sign-In, Multi-factor Authentication and Express Checkout.
     Express Sign-In
     Express Sign-In allows consumers to quickly and securely log onto Web
 sites they commonly use with a fast and simple one-touch process. The consumer
 simply slides a finger across the scanner on his/her computer to login.  If a
 positive identification is made, the Web site instantly signs the consumer in
 without requiring him/her to remember, type and transmit the username and
 password -- eliminating a major source of consumer frustration.  Because the
 username and password are not transmitted from the consumer's computer, they
 are not at risk for theft by crimeware. The customer experience is improved,
 and retailers win from reduced fraud.
     Multi-factor Authentication
     The Federal Financial Institutions Examination Council (FFIEC) has
 released guidelines requiring financial institutions to augment user ID's and
 passwords with multifactor authentication to improve Web site security by the
 end of 2006.
     Pay By Touch Online allows companies to implement these guidelines by
 adding fast and secure finger scanning to current password systems.  Pay By
 Touch Online adds all three factors of authentication:  "something the user
 has" -- the unique scanner, "something the user knows" -- a password, and
 "something the user is" -- the finger image.
     Express Checkout
     Express Checkout allows consumers to quickly and securely pay for
 purchases on Web sites through a fast and simple one-touch process.
     As with Express Sign-in, the consumer slides a finger across the scanner
 on his/her computer when ready to checkout online.  If a positive
 identification is made, the system accesses the shopper's Pay By Touch wallet,
 which contains existing payment information (i.e. credit cards, signature
 debit cards, and eChecks -- Pay By Touch's electronic check product), shipping
 information and frequent shopper account information.  Once a payment method
 is chosen, Pay By Touch and the online store securely complete the transaction
 ensuring that no sensitive financial information is transmitted from the
 consumer's computer.
     This payment system diminishes consumers' fears and increases customer
 satisfaction by speeding up the checkout process and not requiring user IDs,
 passwords, shipping addresses, or sensitive personal and financial information
 to be entered.
     Finger Sensors
     To ensure that Pay By Touch's high security standards are met, all sensors
 used -- whether built into computers or inserted via a USB port -- must be
 certified.  During 2006, Pay By Touch expects to certify millions of built-in
 and stand-alone sensors -- many of which will already be in consumers' hands
 or in manufactures' product plans.
     Transaction Security
     Pay By Touch complies with the highest financial industry security
 standards for storage and transmission of data. Pay By Touch selected IBM to
 host its secure data centers and protect consumers' identities because of its
 proven expertise and commitment to security.
     Lower Merchant Costs
     Pay By Touch lowers merchant costs by allowing merchants to encourage
 shoppers to choose lower-cost forms of payments, such as ACH (called eCheck).
 Pay By Touch Online has the only biometrically-enabled ACH platform designed
 for Internet use.
     Pay By Touch is in negotiations with several Internet retailers and
 financial institutions across the country.  The company plans to begin
 deployment of Pay By Touch Online in the Spring of 2006.
     Pay By Touch in Retail
     Pay By Touch's patented biometric authentication platform is already used
 by more than 2.3 million enrolled members, with deployments at more than 2,000
 established retail locations. In addition, Pay By Touch has existing
 relationships with 10,000 Internet retailers who already process transactions
 through Pay By Touch's payment processing business unit, Pay By Touch Payment
     About DEMO
     The annual DEMO conferences focus on emerging technologies and new
 products, which are hand-selected from across the spectrum of the technology
 marketplace. The DEMO conferences have earned their reputation for
 consistently identifying tomorrow's cutting-edge technologies, and have served
 as launch pad events for companies such as Palm, E*Trade, Handspring and U.S.
 Robotics, helping them secure venture funding, establish critical business
 relationships and influence early adopters. Each DEMO conference features
 approximately 70 new companies, products and technologies. For more
 information on the DEMO conferences, visit
     About Pay By Touch
     Pay By Touch is the global leader of biometric authentication,
 personalized marketing, and payment solutions. The company's patented
 biometric products and services enable shoppers to conveniently and securely
 access personal accounts using a finger scan to identify themselves, make
 purchases, cash checks, and earn rewards.  Pay By Touch also provides robust
 payment processing solutions for ACH, card-present and card-not-present debit
 and credit transactions. To date, Pay By Touch services over 154,000 retail
 clients, manages personalized rewards programs for more than 130 million
 opt-in consumers, and has more than 2.3 million shoppers using biometric
 authentication products and services at 2,000+ locations coast to coast.
 Founded in 2002, Pay By Touch is a privately held company headquartered in San
 Francisco that employs more than 500 professionals and holds more than two
 dozen U.S.-issued patents.  For additional company information, visit

SOURCE Pay By Touch

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