Converting visitors into customers -- Lead Generation WEBINAR featuring Marketo

MONTREAL, Oct. 15, 2012 /PRNewswire-iReach/ -- The focus of most B2B digital marketing campaigns is maximizing the amount of qualified traffic that is driven to your website. However, generating traffic is only one part of the lead generation process - are you converting these visitors into customers?

On Tuesday October 23rd, 2012 - 1pm EDT / 10am PDT, join Marketo's Jon Miller, VP, Marketing Content and Strategy, and Mediative's Angie Dzwonkiewicz, Senior Manager, Direct Marketing, in this 40-minute live webinar as they discuss:

  • The different types of channels and strategies that are used to generate leads.
  • The role of social media in lead generation.
  • How to implement and get the most out of lead scoring.
  • How to know which lead management platform is right for you.
  • How to measure your success.

To register, click here.

About Mediative

Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to Mediative to help generate revenue by quickly moving their targets from awareness to purchase. Location and research-based data fuels Mediative's insight, which is leveraged across consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world. With precise and unmatched knowledge of how "shoppers and clients buy", Mediative takes a consultative and holistic approach, based on their people's passion for insight and results, to provide the outcomes marketers and businesses need now, and for the future. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. For more information, visit or follow @mediative on Twitter.

Media Contact: Aline Badr, Senior Corporate Communications Manager Mediative, 416.263.6782,

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SOURCE Mediative


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