FOSTER CITY, California, March 29, 2017 /PRNewswire/ --
castLabs also joins Conviva's Multi-Screen Quality of Experience Analytics ecosystem initiative
Conviva, powering every internet-connected screen with the most engaging viewing experiences imaginable, and castLabs, a global partner in premium digital video technology, today announced deep product integrations at both the video player level and for Quality of Experience (QoE) measurement. With the explosive growth of OTT viewing and consumer interest, more and more publishers are looking for turnkey, end-to-end solutions to deliver high quality and consistent streaming video experiences. Today's announcement brings together the video player and QoE measurement part of that equation in two important ways.
First, castLabs and Conviva have worked to integrate and validate castLabs' PRESTOplay video player frameworks with Conviva's SDK, measuring every viewer's quality of experience in the player. This saves valuable time for both the publisher and the branded application developer, and ensures a high quality, error-free integration. It is also optimized to ensure no degradation in software quality nor response times. castLabs' customers in essence have a turnkey, pre-integrated QoE solution with Conviva. Furthermore, existing Conviva customers now have a hassle-free new player option to choose from when they are looking to change or expand to new video players.
"We're excited to be taking this next step in our partnership with Conviva, enabling content service providers to leverage video data and intelligence within the player", said Michael Stattmann, CEO of castLabs. "Harnessing this data with such ease, helps deliver ideal, targeted video experiences to service users across all screens."
Additionally, as a partner for Conviva's QoE Ecosystem initiative, video experience service statistics will be provisioned for castLabs to enable efficient and effective response to the possibility of player related viewing experience issues. The unified service statistics dashboard and shared customer visibility will allow castLabs to avoid problems before they have a chance to impact consumer experience.
"castLabs is an important partner for us, and many of our publishers use their player framework as an integral component of their solution," says Dr. Hui Zhang, Co-Founder and CEO of Conviva. "We are excited to have castLabs join us in using our consumer viewing experience metrics so that they have the same visibility as their publisher customers."
Conviva's multi-screen QoE metrics provide transparency for castLabs and all other constituents in a publisher's video delivery ecosystem. Conviva's metrics are the standard by which performance can be evaluated and measured, and solutions such as these are helping the entire OTT video delivery ecosystem move closer to providing a best-in-class quality of experience for consumers.
To discuss this integrated solution further, Conviva and castLabs will be exhibiting and available for meetings at both TV Connect in London, England between 28th-30th March, and NAB Show in Las Vegas between April 24th-27th.
Conviva powers every internet-connected screen with the most engaging viewing experiences imaginable by elevating the way OTT businesses use data-driven intelligence. For years, HBO, Sky, ESPN and the like have been using the Conviva Platform to enlighten, reveal and inform with important insights around consumer in-screen viewing experience allowing them to connect those metrics to important business outcomes. This allows customers to not only maximize subscriber retention and growth but also understand content and viewing trends so that they can deliver more personalized viewing experiences. We make engagement a data driven outcome based on actionable quality of experience (QoE) analytics. Conviva is privately held and headquartered in Silicon Valley, California, with offices in New York and London. For more information, please visit us at www.conviva.com.
castLabs pioneers software and cloud services for digital video markets worldwide. The company provides solutions to easily enable the secure distribution of premium movie, TV, and audio assets for high-quality video experiences. Their range of applications and services are designed to help businesses deliver DRM-protected content over a large selection of consumer devices and platforms. castLabs is based in Los Angeles, California, and Berlin, Germany. To learn more about castLabs products and services, please visit castlabs.com.
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