Cooliris Partners With Infiniti to Launch Publisher Network, Enables Premium Rich Media Experience for Advertising
New Advertising Platform for Publishers and Brands Showcased on Golf.com, Yahoo! News, Style.com & New York Magazine
PALO ALTO, Calif., July 16 /PRNewswire/ -- Cooliris, Inc. (www.cooliris.com) today announced the Cooliris Publisher Network, a brand new way of online advertising that launched in conjunction with the Infiniti G Convertible ad campaign. The campaign is being run across multiple sites including Yahoo! News, Golf.com, the New York Magazine, and Style.com.
Teaming up with OMD, media giant and agency of record for Infiniti, Cooliris has created an innovative solution that allows publishers to present rich media advertising on a streaming, infinite 3D Wall of content. Compared to traditional HTML interfaces, the Cooliris solution boasts a 4-fold increase in content selection and up to 12.5 times increase in overall content consumption.
"The partnership between Infiniti and Cooliris has helped bring about a new media paradigm, in which creative and media teams partner with publisher and technology teams to bring about a new, better user experience for the digital space using the most advanced display technology currently available," said Ben Poore, Vice President, Infiniti. "We are excited that this collaboration creates targeted and engaging solutions for delivering Infiniti's brand messaging to consumers."
The Publisher Network leverages the Cooliris Embed Wall, an embeddable Adobe Flash-based version the popular Cooliris browser plugin that provides a faster way to browse photos and videos by displaying content on an infinitely scrollable 3D Wall. Premium publishers can now post the Cooliris experience directly into their websites, drive more views and engagement of their content, while also gaining supplemental revenue opportunities with well-known brands.
OMD accelerates the adoption of this cutting-edge technology among key publishers with its Infiniti advertising campaign, where their ads are displayed unobtrusively across a block of up to nine stunning image tiles within the Cooliris 3D Wall embedded across multiple publisher sites and the Cooliris browser application.
Publishers such as the Wall Street Journal website have used the Embed Wall to showcase large galleries of photos. The Regis & Kelly website has also leveraged this technology to run contests and programs. Now, through participation in the Cooliris Publisher Network, publishers are combining the interactivity of a 3D Wall of their media content with brand advertising.
Over 8000 websites now embed the Cooliris 3D Wall (http://developer.cooliris.com). Only those brands and agencies participating in the Cooliris Publisher Network are able to place ads in the Embed Wall.
Cooliris, Inc. (www.cooliris.com) advances visual navigation for Web on desktop and mobile platforms. The company's flagship product is the Cooliris 3D Wall, which allows for faster and more intuitive navigation across photos, videos, and media. Cooliris is headquartered in Palo Alto, California.
SOURCE Cooliris, Inc.
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