CoolMika Brand Debuts With Launch of Two Innovative Parenting Products for Travel: Comfy Breathable Car Seat Liner to Keep Infants Cool; Backseat Smartphone Holder to Keep Kids Entertained

NEW YORK, May 9, 2012 /PRNewswire/ -- Today marked the launch of CoolMika, a consumer brand dedicated to offering innovative products that help parents tackle the formidable challenges of raising their children. The company's first two flagship product lines, a breathable car seat liner and a back seat smartphone holder, are now available on its website http://www.coolmika.com and on Amazon.

(Photo: http://ecx.images-amazon.com/images/I/81LYkF4rk%2BL.jpg)

The CoolMika Comfy Breathable Car Seat Liner is designed to be as comfortable as it is colorful -- available in four fun colors including: dark red, light blue, lime, and pink -- with a convenient, reversible gray underside and matching harness-covering shoulder pads. While engineered to keep babies safe in case of accidents, most infant car seats trap heat and moisture causing babies to overheat and sweat -- which can result in other health hazards. The Comfy Breathable Car Seat Liner helps to solve this common year-round problem with its category-leading four-layer air mesh construction. In summer and other warm days, air mesh wicks away moisture and promotes air circulation, keeping the baby dry and cool while temperatures are high. Alternatively, in winter months and cold days, the air layer provides insulation and warmth, and helps keep the baby dry. Washable and durable, the Comfy Breathable Car Seat Liner also acts as a barrier to keep diaper accidents, spills, and other messes from ruining expensive car seats. Made from polyester, the product is naturally hypo-allergenic, CPSIA compliant, and is crash tested and flammability tested as not to affect infant car seat safety protection standards.

The CoolMika Backseat Smartphone Holder enables parents to entertain infants in rear-facing car seats, by allowing them to watch their favorite video or educational baby app. Designed to fit iPhone and iPod Touch as well as Android and Windows phones with up to 4.3-inch screens, the Backseat Smartphone holder also comes with two different length mounting straps -- 18 inches and 60 inches -- to allow for a variety of mounting locations, ranging from front or back headrest, center armrest, around a bucket seat, around a split fold down seat, and more. The straps can be trimmed for a custom fit, or can be connected in series to be 78 inches long. Crash tested for safety, the Backseat Smartphone Holder features a clear plastic window to protect the device, while allowing for full touch screen usage at the same time -- along with four speaker port holes for sound, and a reflective band to more easily locate it in the dark.

Available today, the CoolMika Comfy Breathable Car Seat Liner and the Backseat Smartphone Holder are each priced at $30, individually. For purchasing or additional product information, visit http://www.coolmika.com.

Press Contact:
Ashley Willis
Resound Marketing
609-279-0050 x105
[email protected]

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SOURCE CoolMika