Cooper Tire's Ultimate Bowl Tour Invites Football Fans to Go for the Big Score

Sweepstakes drives consumers to get in the game at local dealerships

Aug 01, 2005, 01:00 ET from Cooper Tire & Rubber Company

    FINDLAY, Ohio, Aug. 1 /PRNewswire-FirstCall/ -- Kicking-off its second
 season of making college football dreams come true, COOPER TIRE & RUBBER
 COMPANY (NYSE:   CTB) is fueling the private jet and plotting the course that
 will take one sweepstakes winner and three friends to five of this year's top
 college football bowl games, including the national championship. The Ultimate
 Bowl Tour winner and friends will experience the incomparable tradition of
 college football bowl games in San Antonio, Memphis, New Orleans, Miami and
 Pasadena while staying in deluxe accommodations and jet-setting around the
     (LOGO: )
     College football fanatics - and consumers everywhere - can go for the end
 zone and enter to win at any of Cooper Tire's 5,000 dealer locations
 nationwide, or by logging onto between Aug. 1 and Nov.
 14, 2005. The grand prize winner is being announced in early December in
 addition to 25 first prize winners being awarded a set of Cooper Tires (value:
 $500 per set) and 50 second prize winners receiving Ultimate Bowl Tour gift
 packs that include Cooper Tire apparel.
     "Cooper is excited to invite college football fans back for another season
 of the Ultimate Bowl Tour," said Dave Craig, director, North American
 advertising for Cooper Tire. "Sharing our passion for collegiate sports with
 fans and tire buyers is a reflection of Cooper's support of the performance of
 all college athletes."
     Cooper Tire is the official tire of six major collegiate conferences, the
 presenting sponsor of Thursday Night Football on ESPN, and the presenting
 sponsor of the Cooper Tire Bowl Challenge Cup. For the Ultimate Bowl Tour,
 Cooper is huddling up with ESPN college football analyst Kirk Herbstreit who
 will be part of the national advertising campaign.
     "The Ultimate Bowl Tour brings new meaning to the words 'fantasy
 football,'" Herbstreit said. "There aren't many college sports fans who can
 say they've been to these five awesome bowl games during their lifetime - let
 alone going to all of them in one trip on a private jet."
     Broadcast, print and Web ads including Herbstreit are scheduled to run on
 ABC, ESPN, ESPN 2,, in ESPN The Magazine and on ESPN Radio. The
 Ultimate Bowl Tour also is being advertised on regional football broadcasts of
 the ACC, Big East, Big Ten, Big 12, Mountain West, PAC-10 and SEC conference
 games. Promotion of the Bowl Challenge Cup presented by Cooper Tire is slated
 to air throughout the bowl season on ESPN and its properties.
     Die-hard fans can experience the Ultimate Bowl Tour everyday on Throughout the sweepstakes the Web site includes
 interactive games, a weekly Q&A with Kirk Herbstreit and links to collegiate
 conferences and Cooper Tire product offerings. The fan experience will also
 come to life with promotions on the Cooper Tires Mobile Tour and the ESPN Grid
 Iron Blowout mobile tour.
     "Winning this trip was one of the greatest experiences of my life," said
 the winner of the 2004 college football adventure. "I still have people
 recognizing me from television and asking me where they can enter to win the
 Ultimate Bowl Tour."
     Thousands of Cooper Tire dealers will get in the game starting mid-July
 with Ultimate Bowl Tour point-of-sale materials, including posters, counter
 cards and entry forms, geared toward creating loyal and influential brand
 advocates. Important consumer contact information gathered from the entries
 will also help dealers to cultivate and maintain relationships with new and
 existing customers.
     John Schreiber of Keister's Tire Center, a Cooper Tire dealer in Macomb,
 Ill., anticipates that this year's Ultimate Bowl Tour will generate even more
 store traffic. "During the last season it got to the point that people were
 coming into the store just to sign up for the Ultimate Bowl Tour. This
 sweepstakes creates a unique opportunity for tire dealers to connect with new
 customers and introduce them to the Cooper Tires brand," he said.
     Company Description
     Cooper Tire is the official tire of the Big Ten, Big 12, Pac-10, Mountain
 West and SEC collegiate conferences.
     Cooper Tire & Rubber Company is a global company that specializes in the
 design, manufacture and sales of passenger car, light truck, and medium truck
 tires and subsidiaries that specialize in motorcycle and racing tires, as well
 as tread rubber and related equipment for the retread industry. With
 headquarters in Findlay, Ohio, Cooper Tire has 39 manufacturing, sales,
 distribution, technical and design facilities within its family of companies
 located around the world.  For more information, visit Cooper Tire's Web site
     Cooper Tire & Rubber Company and the Ultimate Bowl Tour are not affiliated
 with, or sponsors of, the football bowl games in the cities included in this
 news release. Cooper Tire & Rubber Company and the Ultimate Bowl Tour are not
 affiliated with, or sponsors of, the football bowl games that constitute the
 championship series.

SOURCE Cooper Tire & Rubber Company