Cooper Tire's Ultimate Bowl Tour Invites Football Fans to Go for the Big Score
Sweepstakes drives consumers to get in the game at local dealerships
FINDLAY, Ohio, Aug. 1 /PRNewswire-FirstCall/ -- Kicking-off its second season of making college football dreams come true, COOPER TIRE & RUBBER COMPANY (NYSE: CTB) is fueling the private jet and plotting the course that will take one sweepstakes winner and three friends to five of this year's top college football bowl games, including the national championship. The Ultimate Bowl Tour winner and friends will experience the incomparable tradition of college football bowl games in San Antonio, Memphis, New Orleans, Miami and Pasadena while staying in deluxe accommodations and jet-setting around the country. (LOGO: http://www.newscom.com/cgi-bin/prnh/20050801/CLM021LOGO ) College football fanatics - and consumers everywhere - can go for the end zone and enter to win at any of Cooper Tire's 5,000 dealer locations nationwide, or by logging onto ultimatebowltour.com between Aug. 1 and Nov. 14, 2005. The grand prize winner is being announced in early December in addition to 25 first prize winners being awarded a set of Cooper Tires (value: $500 per set) and 50 second prize winners receiving Ultimate Bowl Tour gift packs that include Cooper Tire apparel. "Cooper is excited to invite college football fans back for another season of the Ultimate Bowl Tour," said Dave Craig, director, North American advertising for Cooper Tire. "Sharing our passion for collegiate sports with fans and tire buyers is a reflection of Cooper's support of the performance of all college athletes." Cooper Tire is the official tire of six major collegiate conferences, the presenting sponsor of Thursday Night Football on ESPN, and the presenting sponsor of the Cooper Tire Bowl Challenge Cup. For the Ultimate Bowl Tour, Cooper is huddling up with ESPN college football analyst Kirk Herbstreit who will be part of the national advertising campaign. "The Ultimate Bowl Tour brings new meaning to the words 'fantasy football,'" Herbstreit said. "There aren't many college sports fans who can say they've been to these five awesome bowl games during their lifetime - let alone going to all of them in one trip on a private jet." Broadcast, print and Web ads including Herbstreit are scheduled to run on ABC, ESPN, ESPN 2, ESPN.com, in ESPN The Magazine and on ESPN Radio. The Ultimate Bowl Tour also is being advertised on regional football broadcasts of the ACC, Big East, Big Ten, Big 12, Mountain West, PAC-10 and SEC conference games. Promotion of the Bowl Challenge Cup presented by Cooper Tire is slated to air throughout the bowl season on ESPN and its properties. Die-hard fans can experience the Ultimate Bowl Tour everyday on ultimatebowltour.com. Throughout the sweepstakes the Web site includes interactive games, a weekly Q&A with Kirk Herbstreit and links to collegiate conferences and Cooper Tire product offerings. The fan experience will also come to life with promotions on the Cooper Tires Mobile Tour and the ESPN Grid Iron Blowout mobile tour. "Winning this trip was one of the greatest experiences of my life," said the winner of the 2004 college football adventure. "I still have people recognizing me from television and asking me where they can enter to win the Ultimate Bowl Tour." Thousands of Cooper Tire dealers will get in the game starting mid-July with Ultimate Bowl Tour point-of-sale materials, including posters, counter cards and entry forms, geared toward creating loyal and influential brand advocates. Important consumer contact information gathered from the entries will also help dealers to cultivate and maintain relationships with new and existing customers. John Schreiber of Keister's Tire Center, a Cooper Tire dealer in Macomb, Ill., anticipates that this year's Ultimate Bowl Tour will generate even more store traffic. "During the last season it got to the point that people were coming into the store just to sign up for the Ultimate Bowl Tour. This sweepstakes creates a unique opportunity for tire dealers to connect with new customers and introduce them to the Cooper Tires brand," he said. Company Description Cooper Tire is the official tire of the Big Ten, Big 12, Pac-10, Mountain West and SEC collegiate conferences. Cooper Tire & Rubber Company is a global company that specializes in the design, manufacture and sales of passenger car, light truck, and medium truck tires and subsidiaries that specialize in motorcycle and racing tires, as well as tread rubber and related equipment for the retread industry. With headquarters in Findlay, Ohio, Cooper Tire has 39 manufacturing, sales, distribution, technical and design facilities within its family of companies located around the world. For more information, visit Cooper Tire's Web site at: coopertire.com. Cooper Tire & Rubber Company and the Ultimate Bowl Tour are not affiliated with, or sponsors of, the football bowl games in the cities included in this news release. Cooper Tire & Rubber Company and the Ultimate Bowl Tour are not affiliated with, or sponsors of, the football bowl games that constitute the championship series.
SOURCE Cooper Tire & Rubber Company
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