Integrated Cloud Strategy for Sales and Marketing

RED BANK, N.J., Nov. 18 /PRNewswire/ -- CoreMatrix Systems (http://www.corematrix.com), a leader in Software as a Service (SaaS) consulting and Cloud Computing services, announces a strategic partnership with Aprimo(R) Inc. as part of an integrated cloud strategy for marketing and sales.

The strategy includes deployment of Salesforce.com and Aprimo Marketing Studio(TM), two best of breed cloud solutions. In addition to implementation and product integration, the resulting end-to-end sales and marketing solution offered by CoreMatrix includes review and optimization of key business processes, data migration strategy, application configuration, training and change management strategies to accelerate user adoption. This allows companies to have a complete view of the entire customer acquisition process from measuring the effectiveness of marketing programs to maintaining a complete profile of all customer transactions.

"Many companies have adopted Salesforce.com's cloud-based Customer Relationship Management (CRM) solution to capture a more complete customer view and manage their sales pipeline and customer service more effectively. But that's only half the picture, a lot happens before that lead gets into the sales pipeline. Aprimo Marketing Studio goes beyond lead management to help companies extend that efficiency and visibility to the management, execution and measurement of their marketing campaigns," said Frank McMahon, co-founder of CoreMatrix Systems.

Aprimo Marketing Studio, an on-demand marketing automation application, allows marketers to manage all aspects of integrated online marketing campaigns. With this integration, companies gain greater visibility of the overall effectiveness and impact of marketing campaigns on company revenues, in terms of improved efficiencies and measured results. The robust marketing application can be configured to meet the specific needs of the marketing group, with functionality related to managing marketing operations, web analytics, lead management, social media, segmentation, SEO, and email and banner campaigns.

"When selecting a consulting partner to help us launch Aprimo Marketing Studio, we recognized that CoreMatrix's extensive experience with Salesforce.com put them in a unique position to help us. Not only did they have the consulting and technical expertise, but they also acted as trusted advisor to clients, helping them extract the most value from the application and see a faster return on their investment," said Robert McLaughlin, Executive Vice President of Aprimo.

About Aprimo

Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events, including social media, email marketing and search engine management. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo's solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela's, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd., Time Warner Cable - NY, Wal-Mart, and Warner Bros.

About CoreMatrix Systems

CoreMatrix is a leading provider of cloud computing consulting services related to the planning, implementation, adoption and support of On-Demand Software Solutions. With industry specific solutions and experience gained from over 750 CRM projects, CoreMatrix helps customers extract more value from their CRM applications enabling them to quickly improve productivity and see a faster return on their investment.

Customers include: American Express, Wyndham, Citrix and PMSI. CoreMatrix is headquartered in Red Bank, NJ, with regional offices throughout North America.

    Contact:
    Diane Belforti
    pr@corematrix.com
    877.276.2120
    CoreMatrix Systems LLC
    http://www.corematrix.com

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SOURCE CoreMatrix Systems LLC

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