Coremetrics Raises the Bar on Benchmarking With New LIVEmark Solution

For the First Time, E-Commerce Managers Can Precisely Measure Against Industry

Peers and Competitors on Key Performance Indicators, Including Conversion

Rates, On-Site Search Effectiveness, Traffic Sources, and More



Mar 08, 2005, 00:00 ET from Coremetrics, Inc.

    SAN MATEO, Calif., March 8 /PRNewswire/ -- Coremetrics, a leading provider
 of hosted Web analytics and precision marketing solutions, today launched
 LIVEmark, the first industry-specific benchmarking solution to measure
 comprehensive online consumer behaviors.  Built on Coremetrics LIVE Profiles,
 the most accurate and complete source of online visitor behavior data,
 LIVEmark breaks new ground by enabling e-commerce executives and managers to
 precisely measure themselves against industry averages on such key performance
 indicators as campaign and channel effectiveness, site stickiness, and
 conversion rates. LIVEmark participants gain a clear understanding of business
 performance relative to peers and competitors so they can effectively manage
 online marketing investments and anticipate industry threats and trends.
     "We monitor the LIVEmark Index consistently to stay on top of trends in
 our category and position ourselves as leaders within our competitive set,"
 said Stephanie Garcia, vice president of e-commerce at Restoration Hardware,
 one of more than 70 brands that have successfully used LIVEmark on a trial
 basis over the last five months.  "With LIVEmark we can spot industry trends
 in acquiring customers and affecting online shopping behavior, then adjust our
 strategy appropriately."
 
     Unparalleled Depth & Accuracy
     Coremetrics LIVE (Lifetime Individual Visitor Experience) profiles store
 all visitor and customer clickstream data for clients representing more than
 $10 billion in annual online revenue. With LIVEmark, Coremetrics offers its
 clients a new way to benefit from the unparalleled depth, accuracy and
 comprehensiveness of this data. The opt-in LIVEmark Index provides
 participating companies with a set of aggregate benchmark metrics across the
 industry, as well as their specific category. Unlike measurements that use
 extrapolations of survey or sampling data, LIVEmark collects a complete record
 of online visitor behavior resulting in a precise measure of industry
 performance.
     "LIVEmark provides today's multi-channel retailers with a full
 understanding of what is needed to drive profitability in the online channel,"
 said Joe Davis, Coremetrics CEO and president.  "The depth and quality of our
 client base is what makes these benchmarks so valuable.  We serve more online
 retailers than all our competitors combined and watch $10 billion in annual
 revenues cross our client network-it is truly a community worth measuring up
 to."
     LIVEmark marks the first time that e-commerce managers can compare key
 performance indicators to industry peers and competitors. All metrics are
 created using consistent logic within Coremetrics Online Analytics, providing
 accurate comparisons that are immediately actionable. For example, clients can
 compare the conversion rate of their on-site search engine to the LIVEmark
 Index to determine whether they need to increase investment in on-site search
 tools and optimization.  Easy-to-use reports track company performance against
 the entire LIVEmark Index, as well as the appropriate sub-vertical category,
 and provide immediate drill down into areas of interest of concern.
     "LIVEmark will provide us with an invaluable tool for managing our
 business," said Heather Blank, director of e-commerce marketing at PETCO.
 "Using only survey data, we were never able to get a complete picture of how
 our processes stacked up against industry best practices.  LIVEmark delivers
 benchmark metrics that are consistent with our key performance indicators,
 allowing us to take action on industry data rather than questioning how to
 interpret it."
    LIVEmark provides over 35 measurements and metrics in key areas include:
 
     -- Session Traffic -- Comparing site effectiveness at key conversion
 points in the visitor experience allows e-commerce managers to determine where
 site content and merchandising investments are required;
     -- Visitor Experience -- The LIVEmark Index tracks site "stickiness" to
 enable participants to determine their value of investment in rich media and
 content;
     -- Transactions -- Key metrics, such as average order value, new visitor
 conversion and shopping cart abandonment, provide insight into the
 effectiveness of product creative, pricing, and placement relative to industry
 leaders;
     -- On-Site Search -- Clients can compare the conversion rate of their
 onsite search engine to the LIVEmark Index and determine whether they should
 increase investment in on-site search tools and optimization;
     -- Online Marketing Campaigns (Email, Natural Search, Affiliate, PPC)
  -- E-commerce managers can now measure their ability to drive and convert
 site traffic through direct load, natural search, referrals, and paid
 marketing channels, as well as understand marketing performance and investment
 levels relative to benchmark brands.
 
     To ensure that security and privacy are never compromised, summary data
 for participating clients is collected and aggregated to build the LIVEmark
 Index. Client specific data is never made available to participating members
 or disclosed publicly.
 
     Pricing and Availability
     LIVEmark is immediately available to all Coremetrics clients at no
 additional charge. The LIVEmark Index includes a benchmark of all
 participating retailers as well as seven categories:  Apparel & Accessories,
 Specialty Retail, Sports and Outdoor, Home, Garden, General Merchandisers, and
 Books/Music/Video.  The LIVEmark Index will expand over time to include
 additional industries and categories.
     Clients who wish to access benchmark data must also join the LIVEmark
 Index.  For more information, please call 877-721-CORE.
 
     About Coremetrics
     Coremetrics is a leading provider of hosted Web analytics and precision
 marketing solutions. The company's flagship product, Coremetrics 2005, is the
 industry's only Web analytics platform that captures and stores all customer
 and visitor clickstream activity to build LIVE (Lifetime Individual Visitor
 Experience) Profiles that serve as the foundation for all successful
 e-business initiatives. With Coremetrics 2005, online marketers, IT managers,
 and e-commerce executives are able to attract and convert high value visitors,
 increase customer lifetime value, and create a multi-channel view of customer
 behavior. Coremetrics services over 350 brands including Bank of America,
 Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel,
 Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with
 funding from Accel Partners and Highland Capital Partners, and is
 headquartered in San Mateo, California with offices across the US and in
 London, UK. To learn more about Coremetrics, visit www.coremetrics.com or call
 877-721-CORE.
     Coremetrics has strongly supported online privacy since its inception. To
 learn more, visit www.coremetrics.com/privacy.
 
     NOTE:  Coremetrics is the trademark of Coremetrics, Inc. Any other marks
 used in this document are trademarks or registered trademarks of the
 manufacturers or marketers of the products with which the marks are
 associated.
 
 

SOURCE Coremetrics, Inc.
    SAN MATEO, Calif., March 8 /PRNewswire/ -- Coremetrics, a leading provider
 of hosted Web analytics and precision marketing solutions, today launched
 LIVEmark, the first industry-specific benchmarking solution to measure
 comprehensive online consumer behaviors.  Built on Coremetrics LIVE Profiles,
 the most accurate and complete source of online visitor behavior data,
 LIVEmark breaks new ground by enabling e-commerce executives and managers to
 precisely measure themselves against industry averages on such key performance
 indicators as campaign and channel effectiveness, site stickiness, and
 conversion rates. LIVEmark participants gain a clear understanding of business
 performance relative to peers and competitors so they can effectively manage
 online marketing investments and anticipate industry threats and trends.
     "We monitor the LIVEmark Index consistently to stay on top of trends in
 our category and position ourselves as leaders within our competitive set,"
 said Stephanie Garcia, vice president of e-commerce at Restoration Hardware,
 one of more than 70 brands that have successfully used LIVEmark on a trial
 basis over the last five months.  "With LIVEmark we can spot industry trends
 in acquiring customers and affecting online shopping behavior, then adjust our
 strategy appropriately."
 
     Unparalleled Depth & Accuracy
     Coremetrics LIVE (Lifetime Individual Visitor Experience) profiles store
 all visitor and customer clickstream data for clients representing more than
 $10 billion in annual online revenue. With LIVEmark, Coremetrics offers its
 clients a new way to benefit from the unparalleled depth, accuracy and
 comprehensiveness of this data. The opt-in LIVEmark Index provides
 participating companies with a set of aggregate benchmark metrics across the
 industry, as well as their specific category. Unlike measurements that use
 extrapolations of survey or sampling data, LIVEmark collects a complete record
 of online visitor behavior resulting in a precise measure of industry
 performance.
     "LIVEmark provides today's multi-channel retailers with a full
 understanding of what is needed to drive profitability in the online channel,"
 said Joe Davis, Coremetrics CEO and president.  "The depth and quality of our
 client base is what makes these benchmarks so valuable.  We serve more online
 retailers than all our competitors combined and watch $10 billion in annual
 revenues cross our client network-it is truly a community worth measuring up
 to."
     LIVEmark marks the first time that e-commerce managers can compare key
 performance indicators to industry peers and competitors. All metrics are
 created using consistent logic within Coremetrics Online Analytics, providing
 accurate comparisons that are immediately actionable. For example, clients can
 compare the conversion rate of their on-site search engine to the LIVEmark
 Index to determine whether they need to increase investment in on-site search
 tools and optimization.  Easy-to-use reports track company performance against
 the entire LIVEmark Index, as well as the appropriate sub-vertical category,
 and provide immediate drill down into areas of interest of concern.
     "LIVEmark will provide us with an invaluable tool for managing our
 business," said Heather Blank, director of e-commerce marketing at PETCO.
 "Using only survey data, we were never able to get a complete picture of how
 our processes stacked up against industry best practices.  LIVEmark delivers
 benchmark metrics that are consistent with our key performance indicators,
 allowing us to take action on industry data rather than questioning how to
 interpret it."
    LIVEmark provides over 35 measurements and metrics in key areas include:
 
     -- Session Traffic -- Comparing site effectiveness at key conversion
 points in the visitor experience allows e-commerce managers to determine where
 site content and merchandising investments are required;
     -- Visitor Experience -- The LIVEmark Index tracks site "stickiness" to
 enable participants to determine their value of investment in rich media and
 content;
     -- Transactions -- Key metrics, such as average order value, new visitor
 conversion and shopping cart abandonment, provide insight into the
 effectiveness of product creative, pricing, and placement relative to industry
 leaders;
     -- On-Site Search -- Clients can compare the conversion rate of their
 onsite search engine to the LIVEmark Index and determine whether they should
 increase investment in on-site search tools and optimization;
     -- Online Marketing Campaigns (Email, Natural Search, Affiliate, PPC)
  -- E-commerce managers can now measure their ability to drive and convert
 site traffic through direct load, natural search, referrals, and paid
 marketing channels, as well as understand marketing performance and investment
 levels relative to benchmark brands.
 
     To ensure that security and privacy are never compromised, summary data
 for participating clients is collected and aggregated to build the LIVEmark
 Index. Client specific data is never made available to participating members
 or disclosed publicly.
 
     Pricing and Availability
     LIVEmark is immediately available to all Coremetrics clients at no
 additional charge. The LIVEmark Index includes a benchmark of all
 participating retailers as well as seven categories:  Apparel & Accessories,
 Specialty Retail, Sports and Outdoor, Home, Garden, General Merchandisers, and
 Books/Music/Video.  The LIVEmark Index will expand over time to include
 additional industries and categories.
     Clients who wish to access benchmark data must also join the LIVEmark
 Index.  For more information, please call 877-721-CORE.
 
     About Coremetrics
     Coremetrics is a leading provider of hosted Web analytics and precision
 marketing solutions. The company's flagship product, Coremetrics 2005, is the
 industry's only Web analytics platform that captures and stores all customer
 and visitor clickstream activity to build LIVE (Lifetime Individual Visitor
 Experience) Profiles that serve as the foundation for all successful
 e-business initiatives. With Coremetrics 2005, online marketers, IT managers,
 and e-commerce executives are able to attract and convert high value visitors,
 increase customer lifetime value, and create a multi-channel view of customer
 behavior. Coremetrics services over 350 brands including Bank of America,
 Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel,
 Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with
 funding from Accel Partners and Highland Capital Partners, and is
 headquartered in San Mateo, California with offices across the US and in
 London, UK. To learn more about Coremetrics, visit www.coremetrics.com or call
 877-721-CORE.
     Coremetrics has strongly supported online privacy since its inception. To
 learn more, visit www.coremetrics.com/privacy.
 
     NOTE:  Coremetrics is the trademark of Coremetrics, Inc. Any other marks
 used in this document are trademarks or registered trademarks of the
 manufacturers or marketers of the products with which the marks are
 associated.
 
 SOURCE  Coremetrics, Inc.