Sierra Trading Post Benefits From Tracking Google Checkout Revenue With In-

Depth Analytics

    SAN MATEO, Calif., March 13 /PRNewswire/ -- Coremetrics, the leading
 provider of on-demand web analytics and precision marketing solutions,
 today announced that its Online Analytics offering is now enabled for the
 Google Checkout(TM) service. This offers online retailers a Coremetrics
 solution for accurately tracking and reporting sales for all their payment
 and checkout methods, providing a consolidated view of online revenue
 streams. The development of Coremetrics Tracking for Google Checkout was
 made in response to both Google and Coremetrics customer requests, and has
 resulted in a seamless analytics solution for tracking Google Checkout
 activity.
     The tight integration of the two offerings will benefit companies such
 as Sierra Trading Post, a leading online retailer of quality name brand
 overstocks and closeouts, including clothing, footwear, home furnishings
 and outdoor gear. "Google Checkout has been well received by our customers,
 and now accounts for a growing percentage of orders through
 SierraTradingPost.com," said Doug Williams, Director of E-Commerce at
 Sierra Trading Post. "With the full integration of Coremetrics Tracking for
 Google Checkout, we will have a complete picture of all sales driven by our
 site."
     Coremetrics is the market leader in responding to trends in the online
 retail industry, and continually updates its Online Analytics product to
 reflect the evolving demands of web-based retailers. "We recognize that
 alternative forms of payment and checkout processes are becoming
 increasingly popular on the web and have been impressed at how quickly
 Google Checkout is being adopted by online consumers," said John Squire,
 Coremetrics General Manager of Marketing Services. "Our clients need a
 complete picture of all online activity, and Google Checkout has become an
 important component of our clients' checkout portfolio with over 30% of
 sales going through Google Checkout. By working jointly with the Google
 team, we are able to ensure that our clients have the most accurate picture
 of their business to make better marketing decisions and to accurately
 track sales."
     The new offering is offered free to both Google Checkout and
 Coremetrics Online Analytics customers and is easily implemented. To learn
 more about Coremetrics Tracking for Google Checkout, please contact
 info@coremetrics.com.
     About Coremetrics
     Coremetrics is the leading provider of on-demand web analytics and
 precision marketing solutions, offering the industry's only web analytics
 platform that captures and stores all customer and visitor clickstream
 activity to build LIVE (Lifetime Individual Visitor Experience) Profiles.
 Representing the single most accurate and comprehensive source of online
 customer data, LIVE Profiles serve as the foundation for all successful
 digital marketing initiatives. Coremetrics services more than 1,000 brands
 and has delivered over $300 million in documented ROI in the past two
 years. Coremetrics is also the integrated web analytics solution for IBM
 WebSphere Commerce, delivering a best-of-breed multichannel business
 analytics solution. The company is privately held with funding from Accel
 Partners, FTVentures, and Highland Capital Partners and is headquartered in
 San Mateo, California. To learn more about Coremetrics, visit
 www.coremetrics.com or call 877-721-CORE.
     Coremetrics has strongly supported online privacy since its inception.
 To learn more, visit www.coremetrics.com/privacy.
 
 

SOURCE Coremetrics