NEW YORK, Oct. 24, 2016 /PRNewswire/ -- According to the American Society of Plastic Surgeons, plastic surgery procedures rose by 3 percent to over 15.6 million in 2014, with a majority procedures being minimally-invasive. As the world population ages, more people want to improve their physical appearance to feel more confident at work and in their personal relationships. Chris Sewell, creator of Chris Sewell Digital Media located in Brooklyn, New York says: "The challenge for cosmetic surgeons is developing a marketing strategy to acquire affluent patients looking for their services."
Mr. Sewell also says that dentists, dermatologists and medical spas offer many of the same minimally-invasive procedures as cosmetic surgeons, at a fraction of the price, increasing the competition for new patients. This is why he believes that surgeons should focus their marketing dollars on acquiring affluent patients. Patients with networths over $250K. But how does a surgeon re-position their practice to acquire more affluent patients?
To help cosmetic surgeons transform their practices to attract affluent patients, Mr. Sewell has authored a 53-page book called, 'Affluent Patient Attraction for Cosmetic Surgeons.' What's unique about this resource is three things: (1) it's a resource that addresses the core need affluent patients demand when selecting a cosmetic surgeon; (2) it is only available in physical format; (3) there is no cost to get it accept the $4.95 shipping fee in the US.
There are 5 main sections of the book that outlines how surgeons should to re-position their practice to attract affluent patients.
1) Creating your "Why" which inspires the affluent to trust the surgeon
2) The reasons why today is the perfect time to reposition a medical practice to service affluent patients
3) Developing a sophisticated follow up system to attract affluent patients
4) A breakdown of the behaviours of various wealthy classes of consumers
5) The steps to take to put a plan in motion to acquire more affluent patients
A very interesting section of Mr. Sewell's book is where he defines behaviours of wealth people at various levels. According to Mr. Sewell, 'Some surgeons have misconception about who is a wealthy patient. They're not all Hollywood actors or singers who make $20M a year. The typical wealthy person has a net worth of 250K to $5M.'
You can request your free book at http://ChrisSewellDigitalMedia.NYC or his company Facebook page at https://www.facebook.com/chrissewelldigitalmedia. For free marketing videos, you can subscribe to his YouTube channel at https://www.youtube.com/c/ChrisSewellDigitalMediaNY.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/cosmetic-surgeons-can-access-a-free-resource-to-help-them-attract-affluent-patients-300349086.html
SOURCE Chris Sewell Digital Media