41,000 global visitors from all over the world visited the 3-day beauty event

HONG KONG, Nov. 23 /PRNewswire-Asia/ -- Cosmoprof Asia (http://www.cosmoprof-asia.com ) closed its doors on November 13 with renewed enthusiasm for the Asian beauty industry. Over 41,000 quality attendees, marking a 4% increase over 2008, visited the 14th edition of the fair. There was an even more remarkable increase of 8% in overseas visitors, with growth coming especially from Europe (France, Germany, Italy, Russian Federation, Spain, UK), the Middle East, North America and the Asia Pacific region, further demonstrating the international profile of the event. 1,412 exhibiting companies, a growth of 4% on 2008 edition, took up a total exhibition area of 52,000 square metres at the Hong Kong Convention & Exhibition Centre.

A joint venture between UBM Asia Ltd (http://www.ubmasia.com ) and BolognaFiere, Cosmoprof Asia is the largest international beauty and health trade event in Asia Pacific. As in years past, the fair attracted many new exhibitors, innovative brands and established industry leaders such as Alcan, Axilone, Baralan, DuPont, Fiabila, HCP, Yonwoo, Academie, Germaine De Capuccini, Klapp, LPG, Vagheggi, BaByliss, Lakme, Takara Belmont, Wahl, Aska, Giffarine, Ones, OPI and many more.

The excellent exhibitor and visitor response proved once again the importance of Cosmoprof Asia for the beauty business, particularly in these times of uncertain market conditions, as well as the resilience of the Asian beauty and wellness market, reaffirming the event's importance as a platform to clinch new business deals and secure strategic partnerships.

The greatest endorsement came from government agencies, which acknowledged Cosmoprof Asia as the definitive event with a proven track record for new business by their continual support to small and medium-sized companies to participate in the fair.

Through intense collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof Asia dedicated special sections on the show floor to 18 national and group pavilions: Australia, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, UK, the USA and the inaugural Polish group participation.

Taking note of the ever-growing strength of emerging markets, Cosmoprof Asia continued its commitment to the International Buyer Programme which was launched in 2007. A Cosmoprof exclusive, the International Buyer Programme unites buyers and sellers from around the world with the resources, contacts, and data to create business. For the third year, beauty and cosmetics companies showcasing their products at Cosmoprof Asia were offered the opportunity to meet with a group of selected key buyers from strategic growth markets around the globe. For this edition, the organisers selected India, China and Russia as the main focus. More than 100 pre-arranged business meetings took place between exhibitors and the hosted buyers.

The first BaByliss PRO Asian Hair Competition

BaByliss PRO on Stage was held in Hong Kong this year on occasion of Cosmoprof Asia, which was selected to host this prestigious event. At this final stop of the BaByliss Pro Asian tour, winners from local country competitions like Mainland China, Indonesia, Malaysia and Thailand vied for the top place in styling creativity and talent. Jim Roberts, Show and Education Director from RUSK, judged the competition and presented the latest styling techniques.

OPI Spring/Summer collection 2010 launch

OPI Products Inc., world leader in professional nail care products, also chose to use the occasion of Cosmoprof Asia 2009, for the first time outside of the company's home country, to stage the official worldwide press launch for the highly anticipated Spring/Summer 2010 Nail Lacquer Collection.

Apart from the exhibition, Cosmoprof Asia offered a full programme of networking and education events. High level educational seminars were filled to capacity with 475 attendees, drawn by the topical content specially designed to help professional and companies grow their business. Industry leaders from multiple sectors participated in round-table discussions and panels to share their experience and views.

Highlighted educational seminars included:

Cosmoprof Asia Spa Conference developed with AsiaSpa Magazine, the region's leading spa, wellbeing and travel lifestyle publication. A high- calibre panel of industry insiders discussed various issues confronted by the industry and ways to move towards greater success.

"Is There Still Room For Innovation?" - Seminar presented by DuPont Cosmetic Solutions and Alcan Packaging Beauty. The two giants of the packaging industry looked at the unique and innovative options for cosmetic packaging, sharing their know-how and vision on how to think 'out of the box' in developing new and differentiated packaging solutions to attract customer's attention in-store and strengthen brand power.

"The 4th Development of the Cosmetic Market in China Conference: Entering the cosmetics retail sector in China", organised in co-operation with Cosmetic Observer Magazine, provided an in-depth analysis of the current situation and trends in the Chinese cosmetic market with a special focus on the three major retail distribution channels: department stores, supermarkets and franchise stores.

"The Current Situation and Prospects of Japanese Beauty Market - Natural and Organic Cosmetics, and Japanese Spa" focused on the changes of the natural and organic cosmetic market in Japan over the last decade and its future development. The conference was followed by a discussion on the speciality of the Japanese spa business.

Cosmoprof Asia is next scheduled to be held from 10 to 12 November 2010 at the Hong Kong Convention & Exhibition Centre.

Downloadable format of the press release is available at UBM Asia's website at: http://www.ubmasia.com

Notes to Editor

About UBM Asia Limited (http://www.ubmasia.com )

Owned by United Business Media Limited (UBM) listed on the London Stock Exchange, UBM Asia operates in 13 market sectors with headquarters in Hong Kong. We have over 130 media products in three categories: trade fairs, print and B2B portals. As Asia's leading exhibition organiser and the biggest commercial organiser in the two fastest growing markets in Asia: China and India, we stage the leading events of their kind across Asia. Our 110 events attract an annual attendance of 30,000 quality exhibitors and 1,270,000 visitors from all over the world to meet their target business partners face- to-face for business matching and networking. We publish high-quality trade publications for 191,000 industry professionals to capture the market trends and industry news. Complementing our exhibitions and publications are round- the-clock and industry-specific online B2B portals which provide a series of online trading networks, industry news hub and sourcing and marketing platforms for the world's trade buyers and suppliers. We have over 650 staff in 15 major cities in Asia.

About United Business Media Limited (http://www.ubm.com )

United Business Media focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

    For press enquiries, please contact:

     Jennifer Law
     Director of Communications, UBM Asia
     Tel:   +852-2516-1691
     Fax:   +852-3749-7342
     Email: Jennifer.Law@ubm.com

SOURCE UBM Asia Limited

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