Country Time® Chewy Candy Launched by Sorbee International

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May 07, 2012, 04:00 ET

TREVOSE, Pa., May 7, 2012 /PRNewswire/ -- Country Time® Chewy Candy is the newest addition to Sorbee's® line of traditional Country Time lemonade flavored candy. The product will be an important part of the approximately $1 billion non-chocolate chewy candy category, based on the great tasting flavors designed by Sorbee's product development team and the strength of Kraft Foods Country Time® brand, America's Favorite Lemonade. Country Time Chewy Candy will be available in an assortment of irresistible flavors, including lemonade, pink lemonade, peach lemonade and raspberry lemonade in 7-ounce peg bags and in bulk.

According to IRI, for the 52 weeks ended 2/19/12 the non-chocolate chewy candy category totaled approximately $960 million in retail sales (exclusive of Wal-Mart, club and convenience stores) that reflected growth over the prior year period of over three percent (Source: National Candy Association).

Sorbee will market Country Time Chewy Candy to grocery stores, mass merchandisers, drug stores, convenience stores and alternative classes of trade that sell candy. The 7-ounce bag has a suggested retail price of $1.99 to $2.49 and is packed in a 12-count case. The product is also available in a ready display shipper containing 60 units and in a 10-pound bulk case.

About Sorbee Sorbee International LLC is a branded confection, condiment and snack food company. It develops, markets and distributes a variety of traditional, sugar-free and reduced sugar products under its own brands (Sorbee®, DreamCandy™), those of other trademark owners, and via license from Kraft Foods Global Brands LLC under its Country Time and Crystal Light® trademarks. Sorbee products are available throughout the United States, Canada and Mexico and are primarily distributed at retail grocers, mass merchants, warehouse clubs, drugstores, dollar stores and online at Sorbee.com. Become a Sorbee fan on Facebook for all the latest news.
Visit Sorbee online at www.sorbee.com.

About Kraft Foods Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.