NEW YORK, Aug. 15 /PRNewswire/ -- CRACKED Magazine, the 48-year-old
national publication, officially re-launches today as a general humor
magazine for 18- to 34-year-olds. Popular actor/comedian Michael Ian Black
(VH1's I Love the ... series; NBC's Ed) will serve as an Editor-At-Large.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060815/NYTU031 )
The all-new CRACKED leaves behind its illustrated past and debuts a new
look, a new editorial direction and a roster of high-profile
talent-including author/satirist Neal Pollack and writers from such popular
shows as Saturday Night Live, The Daily Show and Chappelle's Show.
Acquired in 2005 by entrepreneur Monty Sarhan, CRACKED spent the last
year-and-a-half on hiatus while undergoing a total re-design and
"re-imagining" as a humor magazine for a new generation. The all-new
CRACKED features articles, parodies, magazine spoofs, pranks, recurring
columns and a completely new section called "But Seriously ... " with news,
reviews and interviews covering the world of comedy.
The new CRACKED has almost doubled in size-from 48 pages to 80
full-color pages on glossy paper. With a cover price of $3.99, the new
CRACKED will be available nationwide. It is being distributed by Curtis
Circulation, the largest distributor of magazines in North America.
Sarhan, who serves as CEO and Editor-in-Chief, discussed the magazine's
new look and its re-launch. "We're extremely happy to debut the all-new
CRACKED. And while the new CRACKED is different than its previous
incarnation in many ways, it is the same in one essential way: our mission
continues to be parodying politics, pop culture and society. The way in
which we go about fulfilling that mission is what is entirely new and
different," said Sarhan. "The new CRACKED is smart, relevant, sarcastic,
clever and biting. Our goal is 'intelligent irreverence,' and we have
evolved CRACKED into a best-of-breed humor magazine."
"When CRACKED was at its peak, it was relevant and funny. It held a
mirror up to society and pop-culture. We are getting back to that mission,
albeit in a fresh and interesting way, because the times we live in demand
that kind of commentary and voice," adds Sarhan.
The first issue of the all-new CRACKED features a spoof of ESPN's
popular magazine, an article on celebrity idiots, a periodic table of the
'80s and a variety of general humor pieces on pop culture, war and
Along with the new CRACKED's humor section is coverage of headlines and
headliners from the world of comedy -- a section of news, reviews and
interviews demonstrating the new CRACKED's commitment to be "the Rolling
Stone of comedy." The first issue also contains interviews with Rob Corddry
and Ed Helms of The Daily Show and South Park creators Matt Stone and Trey
"In many ways, comedy is the new rock 'n' roll. It's the voice of a
generation. We see comedians becoming respected political commentators,
people getting their news from The Daily Show and publications like TIME,
Newsweek and The New York Times featuring more and more humor," said
Sarhan. "All of these factors point to the need for a magazine covering
comedy -- and CRACKED is that magazine."
CRACKED fans have been getting a taste of the new editorial formula
since Sarhan and his team re-launched their website, CRACKED.com, late last
year. The website features new content daily, including comics, videos,
links, blogs and general humor pieces. In the eight months since its
re-launch, CRACKED.com has become one of the top destinations for original
humor content on the Internet.
CRACKED's new creative, editorial and business team includes
experienced individuals from the publishing world-from companies such as
Universal Studios, Dennis Publishing, American Media, Marvel Entertainment,
Wenner Media and National Lampoon. In addition to Sarhan, who serves as
Editor-in-Chief and CEO, the new CRACKED team includes Editors-At-Large
Michael Ian Black and Neal Pollack, Chief Operating Officer Marc Liu,
Publishing Director Larry Durocher, Jr., Editors Justin Droms, Jack O'Brien
and Jay Pinkerton, and a business team that includes Darren Kane and
About Cracked Entertainment, Inc.
Based in New York, Cracked Entertainment publishes CRACKED Magazine
(http://www.CRACKED.com), one of America's oldest and most well-known
comedy magazines, both in print and online.
About CRACKED Editor-at-Large, Michael Ian Black
Michael Ian Black is an actor, comedian, writer and director who is
perhaps best known as the lead commentator on VH1's I Love The ... series
and for his role as bowling alley manager Phil Stubbs for four years on
NBC's hit comedy-drama Ed. He appears regularly to discuss current affairs
on CNN. Black also co-founded two acclaimed sketch comedy groups -- The
State and Stella -- both of which became the basis for television shows. In
addition, he was a series regular on You Wrote It, You Watch It, and has
guest starred on ABC's NYPD Blue and Spin City. He also executive produced,
wrote and starred in the Comedy Central series Viva Variety. Most recently,
Black wrote and directed the upcoming feature, The Pleasure of Your
Company, starring Jason Biggs and Isla Fisher.
SOURCE Cracked Entertainment, Inc.