CRACKED Magazine Re-Launches

48-Year-Old Humor and Parody Magazine 're-imagined;' Hits Newsstands

Nationwide Today

Comedian/Actor Michael Ian Black to Serve as Editor-At-Large; Magazine

Features Writers From the Daily Show, Saturday Night Live & Chappelle's


Aug 15, 2006, 01:00 ET from Cracked Entertainment, Inc.

    NEW YORK, Aug. 15 /PRNewswire/ -- CRACKED Magazine, the 48-year-old
 national publication, officially re-launches today as a general humor
 magazine for 18- to 34-year-olds. Popular actor/comedian Michael Ian Black
 (VH1's I Love the ... series; NBC's Ed) will serve as an Editor-At-Large.
     (Photo: )
     The all-new CRACKED leaves behind its illustrated past and debuts a new
 look, a new editorial direction and a roster of high-profile
 talent-including author/satirist Neal Pollack and writers from such popular
 shows as Saturday Night Live, The Daily Show and Chappelle's Show.
     Acquired in 2005 by entrepreneur Monty Sarhan, CRACKED spent the last
 year-and-a-half on hiatus while undergoing a total re-design and
 "re-imagining" as a humor magazine for a new generation. The all-new
 CRACKED features articles, parodies, magazine spoofs, pranks, recurring
 columns and a completely new section called "But Seriously ... " with news,
 reviews and interviews covering the world of comedy.
     The new CRACKED has almost doubled in size-from 48 pages to 80
 full-color pages on glossy paper. With a cover price of $3.99, the new
 CRACKED will be available nationwide. It is being distributed by Curtis
 Circulation, the largest distributor of magazines in North America.
     Sarhan, who serves as CEO and Editor-in-Chief, discussed the magazine's
 new look and its re-launch. "We're extremely happy to debut the all-new
 CRACKED. And while the new CRACKED is different than its previous
 incarnation in many ways, it is the same in one essential way: our mission
 continues to be parodying politics, pop culture and society. The way in
 which we go about fulfilling that mission is what is entirely new and
 different," said Sarhan. "The new CRACKED is smart, relevant, sarcastic,
 clever and biting. Our goal is 'intelligent irreverence,' and we have
 evolved CRACKED into a best-of-breed humor magazine."
     "When CRACKED was at its peak, it was relevant and funny. It held a
 mirror up to society and pop-culture. We are getting back to that mission,
 albeit in a fresh and interesting way, because the times we live in demand
 that kind of commentary and voice," adds Sarhan.
     The first issue of the all-new CRACKED features a spoof of ESPN's
 popular magazine, an article on celebrity idiots, a periodic table of the
 '80s and a variety of general humor pieces on pop culture, war and
     Along with the new CRACKED's humor section is coverage of headlines and
 headliners from the world of comedy -- a section of news, reviews and
 interviews demonstrating the new CRACKED's commitment to be "the Rolling
 Stone of comedy." The first issue also contains interviews with Rob Corddry
 and Ed Helms of The Daily Show and South Park creators Matt Stone and Trey
     "In many ways, comedy is the new rock 'n' roll. It's the voice of a
 generation. We see comedians becoming respected political commentators,
 people getting their news from The Daily Show and publications like TIME,
 Newsweek and The New York Times featuring more and more humor," said
 Sarhan. "All of these factors point to the need for a magazine covering
 comedy -- and CRACKED is that magazine."
     CRACKED fans have been getting a taste of the new editorial formula
 since Sarhan and his team re-launched their website,, late last
 year. The website features new content daily, including comics, videos,
 links, blogs and general humor pieces. In the eight months since its
 re-launch, has become one of the top destinations for original
 humor content on the Internet.
     CRACKED's new creative, editorial and business team includes
 experienced individuals from the publishing world-from companies such as
 Universal Studios, Dennis Publishing, American Media, Marvel Entertainment,
 Wenner Media and National Lampoon. In addition to Sarhan, who serves as
 Editor-in-Chief and CEO, the new CRACKED team includes Editors-At-Large
 Michael Ian Black and Neal Pollack, Chief Operating Officer Marc Liu,
 Publishing Director Larry Durocher, Jr., Editors Justin Droms, Jack O'Brien
 and Jay Pinkerton, and a business team that includes Darren Kane and
 Sebastian Nagy-Gyorgy.
     About Cracked Entertainment, Inc.
     Based in New York, Cracked Entertainment publishes CRACKED Magazine
 (, one of America's oldest and most well-known
 comedy magazines, both in print and online.
     About CRACKED Editor-at-Large, Michael Ian Black
     Michael Ian Black is an actor, comedian, writer and director who is
 perhaps best known as the lead commentator on VH1's I Love The ... series
 and for his role as bowling alley manager Phil Stubbs for four years on
 NBC's hit comedy-drama Ed. He appears regularly to discuss current affairs
 on CNN. Black also co-founded two acclaimed sketch comedy groups -- The
 State and Stella -- both of which became the basis for television shows. In
 addition, he was a series regular on You Wrote It, You Watch It, and has
 guest starred on ABC's NYPD Blue and Spin City. He also executive produced,
 wrote and starred in the Comedy Central series Viva Variety. Most recently,
 Black wrote and directed the upcoming feature, The Pleasure of Your
 Company, starring Jason Biggs and Isla Fisher.

SOURCE Cracked Entertainment, Inc.