Craft Racing AMR Announces Partnership with Racerlink for Social Media Expansion

HONG KONG, Nov. 26, 2012 /PRNewswire-iReach/ -- Hong Kong motorsport team Craft Racing AMR is pleased to announce a media partnership with RacerLink in an effort to increase its social network presence. The joint venture will pair Craft Racing AMR and RacerLink to bring unique all-access content to racing fans around the world via Facebook.

Mark Goddard, a Craft Racing AMR principal notes: "It is critical to ensure that our team has a strong social network presence.  When social networks are considered, none matches the dominance of Facebook, and RacerLink has staggering reach and growth within Facebook.  RacerLink's ability to reach a focused racing fan base is invaluable for Craft Racing AMR.  I am confident this innovative media partnership will prove to be a big boost for our team and sponsors."

Michael Kim, the CEO of RacerLink comments: "We are extremely happy that Craft Racing AMR has entrusted RacerLink to help increase its social network presence.  This joint venture will allow RacerLink to showcase its ability to reach the racing fan base with efficiency and precision." 

Craft Racing AMR is an exciting new partnership between team owner Frank Yu, team principal Mark Goddard, and commercial director Darryl O'Young.  The trio brings together a wealth of championship titles and motorsport experience spanning several decades in a wide variety of categories including single seaters, touring cars, and GT endurance racing in Europe, Asia, and the USA.

Craft Racing AMR has recently announced that it will enter two Aston Martin Vantage GT3's into the 2013 Asian Le Mans Series, which consists of three rounds in China (Zhu Hai, Shanghai, and Ordos) followed by two races in Korea and Japan before the season finale in Indonesia.  The three hour race format will feature four class categories:  LMP2, LPC, GTE, and GTC.

RacerLink is an online media company that focuses on racing content.  RacerLink possesses the fastest growing auto racing related media page on Facebook with over 1.2 million fans currently.  RacerLink often averages a reach of 12 to 14 million people per week.  RacerLink content is available via Facebook at www.facebook.com/racerlink.

For further details, please contact:
Craft Racing AMR:  Jonathan Lee at 6591 8507 or jonathan@oyoungracing.com
RacerLink:  Michael Kim at 6898-7077 or mike@racerlink.com

Media Contact: Michael Kim ZeroToSixty Media, 6898-7077, mike@zerotosixtymedia.com

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SOURCE ZeroToSixty Media




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