Craig Shapiro Named President of Newly Formed GOOD Digital

Wireless Veteran to Head Up New Unit, Guiding GOOD's New Media Strategy,

Partnerships, Investments, and Implementation

Oct 01, 2007, 01:00 ET from GOOD Magazine

    LOS ANGELES, Oct. 1 /PRNewswire/ -- Founder of Reason Pictures and GOOD
 Magazine, Ben Goldhirsh today announces the expansion of the GOOD universe
 with GOOD Digital. This new endeavor will focus on extending the online
 presence of the Film and Magazine groups, create original programming and
 invest in early stage technology companies that are consistent with the
 GOOD brand.
     To lead this multi-million dollar venture, Goldhirsh -- Chief Executive
 Officer, GOOD -- has named Craig Shapiro as President of GOOD Digital. In
 this role, Shapiro will work in tandem with Reason Pictures and GOOD
 Magazine to formulate new media strategies and partnerships involving all
 interactive platforms, including Internet, mobile and television. In
 addition, Shapiro will identify new business opportunities for GOOD to
 invest in that complement GOOD's core assets.
     To date, GOOD has found initial success in its traditional media
 efforts. The company's film studio, Reason Pictures, successfully sold its
 first feature film, Son of Rambow, to Paramount Vantage -- selling for the
 highest amount of any film entered in the 2006 Sundance Film Festival. GOOD
 Magazine, heralded as "five stars out of five" by former Vice President Al
 Gore, has grown organically to a readership of 95,000 in only its first
 year. It has recently extended its distribution to all Whole Foods
 groceries across the country.
     "This announcement is particularly significant because it reflects our
 belief that the future of our business lies increasingly in new media,"
 said Goldhirsh. "There are only a select number of individuals like Craig
 who truly understand this burgeoning landscape. He is one of the most
 forward thinking executives working in new media today who has been at the
 forefront of media and technology for almost a decade. As we continue to
 grow our business, it's important for us to have a unified strategy and
 seamless communication across our divisions. Craig is the perfect person to
 lead that charge."
     "I'm thrilled with the opportunity to lead this exciting new venture,"
 said Craig Shapiro. "Ben is committed to making GOOD a key player in the
 new media landscape. With some of the most relevant and entertaining assets
 in film and print, GOOD has a unique, built-in advantage as it continues to
 transition into the interactive future. What's more, digital technology
 enables us to speak to a broad audience not necessarily reachable through
 film or print and allows us to potentially bring the GOOD brand and message
 to billions of people around the world. As such, I share Ben's excitement
 and believe that the opportunities ahead for this company are virtually
     Shapiro comes to GOOD from Helio, where he led content strategy and
 acquisition efforts. Prior to Helio, he served as Vice President at
 Proteus, a leading developer and publisher of web and mobile content. At
 Proteus, he spearheaded development of an exclusive partnership with ABC
 Television to launch their direct-to-consumer mobile portal and secured
 progressive agreements with prominent media and technology companies, such
 as AT&T Wireless, Discovery Channel, FOX, HBO, Motorola, NBC and Verizon
 Wireless. Shapiro also sits on the Board of Directors for the Mobile
 Marketing Association.
     About GOOD:
     GOOD is a multimedia company creating content at the intersection of
 entertainment and relevance across the print, film, web and live events
 platforms. GOOD brings together a community of smart, creative, ambitious
 individuals who want to engage with the world. As a lifestyle brand, GOOD
 reflects a movement toward pragmatic idealism expressed through business,
 politics, culture and more.
     GOOD covers an emerging sensibility that transcends age and background.
 We focus on people and organizations that innovatively transform their
 world through politics, economics, philanthropy, and social action. More
 than a magazine, an event, a movie or even an online community, we are a
 culture of engaged people with a shared passion for doing well by doing