LOS ANGELES, Oct. 1 /PRNewswire/ -- Founder of Reason Pictures and GOOD
Magazine, Ben Goldhirsh today announces the expansion of the GOOD universe
with GOOD Digital. This new endeavor will focus on extending the online
presence of the Film and Magazine groups, create original programming and
invest in early stage technology companies that are consistent with the
To lead this multi-million dollar venture, Goldhirsh -- Chief Executive
Officer, GOOD -- has named Craig Shapiro as President of GOOD Digital. In
this role, Shapiro will work in tandem with Reason Pictures and GOOD
Magazine to formulate new media strategies and partnerships involving all
interactive platforms, including Internet, mobile and television. In
addition, Shapiro will identify new business opportunities for GOOD to
invest in that complement GOOD's core assets.
To date, GOOD has found initial success in its traditional media
efforts. The company's film studio, Reason Pictures, successfully sold its
first feature film, Son of Rambow, to Paramount Vantage -- selling for the
highest amount of any film entered in the 2006 Sundance Film Festival. GOOD
Magazine, heralded as "five stars out of five" by former Vice President Al
Gore, has grown organically to a readership of 95,000 in only its first
year. It has recently extended its distribution to all Whole Foods
groceries across the country.
"This announcement is particularly significant because it reflects our
belief that the future of our business lies increasingly in new media,"
said Goldhirsh. "There are only a select number of individuals like Craig
who truly understand this burgeoning landscape. He is one of the most
forward thinking executives working in new media today who has been at the
forefront of media and technology for almost a decade. As we continue to
grow our business, it's important for us to have a unified strategy and
seamless communication across our divisions. Craig is the perfect person to
lead that charge."
"I'm thrilled with the opportunity to lead this exciting new venture,"
said Craig Shapiro. "Ben is committed to making GOOD a key player in the
new media landscape. With some of the most relevant and entertaining assets
in film and print, GOOD has a unique, built-in advantage as it continues to
transition into the interactive future. What's more, digital technology
enables us to speak to a broad audience not necessarily reachable through
film or print and allows us to potentially bring the GOOD brand and message
to billions of people around the world. As such, I share Ben's excitement
and believe that the opportunities ahead for this company are virtually
Shapiro comes to GOOD from Helio, where he led content strategy and
acquisition efforts. Prior to Helio, he served as Vice President at
Proteus, a leading developer and publisher of web and mobile content. At
Proteus, he spearheaded development of an exclusive partnership with ABC
Television to launch their direct-to-consumer mobile portal and secured
progressive agreements with prominent media and technology companies, such
as AT&T Wireless, Discovery Channel, FOX, HBO, Motorola, NBC and Verizon
Wireless. Shapiro also sits on the Board of Directors for the Mobile
GOOD is a multimedia company creating content at the intersection of
entertainment and relevance across the print, film, web and live events
platforms. GOOD brings together a community of smart, creative, ambitious
individuals who want to engage with the world. As a lifestyle brand, GOOD
reflects a movement toward pragmatic idealism expressed through business,
politics, culture and more.
GOOD covers an emerging sensibility that transcends age and background.
We focus on people and organizations that innovatively transform their
world through politics, economics, philanthropy, and social action. More
than a magazine, an event, a movie or even an online community, we are a
culture of engaged people with a shared passion for doing well by doing
SOURCE GOOD Magazine