SEATTLE, Sept. 12 /PRNewswire/ -- If they post it, they will play -- or act, hum, sculpt, hint and draw. Cranium, Inc. today announced Pop 5 Live, the first-ever player-fueled online game offered exclusively by MSN(R) Games (www.games.msn.com). Pop 5 Live, the online version of the new pop culture party game Cranium(R) Pop 5(TM), lets players take a chance by submitting videos of themselves acting out Pop 5 clues, and make a choice: Who will be THE Pop 5 Pop Star? It's simple. Performers upload videos of themselves acting, humming, sculpting, hinting or drawing out Pop 5 pop culture clues -- like mullets, Madonna and Monday Night Football. The footage is used in Pop 5 Live on MSN Games where players watch videos from other players, vote on performances and guess clues to win prizes, including the chance to score $50,000 cash. "Pop 5 Live changes the rules for the way people experience party games," said Cranium Grand Poo Bah and co-founder Richard Tait. "It takes Pop 5 out of the living room and puts it into the virtual community, giving our more than 400,000 Craniacs and MSN Games' 13 million monthly players the power to perform and connect in a celebration of pop culture. It gets players laughing, sharing and reveling in their chance to shine the way that only a Cranium experience can." By launching with MSN Games, Cranium continues to go where its customers are, not just where games are sold. According to The NPD Group, women make nearly 60 percent of today's board game purchases, and based on a recent study from the Consumer Electronics Association, 65 percent of the gamers between the ages of 25 and 34 playing quick, easy-to-learn "casual" games are women. As a result, Pop 5 Live on MSN Games, combined with the current prevalence of sites like YouTube.com, "gets the right people playing at the right time, just as the original Cranium did at Starbucks," said Tait. Established in 1996 and offering more than 300 diverse casual games ranging from brainteasers and adventure titles to classic card games and everything in between, MSN Games is known for bringing the best-of-the-best to online game players. "User-generated content is sweeping the web, and the games sector is no exception," said Chris Early, Studio Manager, Microsoft Casual Games. "With Pop 5 Live we're breaking new ground with an innovative mix of user-generated content, pop culture clues, and - for the first time online - Cranium's award- winning approach to making games." By playing Pop 5 Live at MSN Games (www.games.msn.com), game players and pop culture fans will also be connected to www.pop5.com where they can find: * Exclusive Pop 5 Live cards authored by Pink is the New Blog, one of the top pop culture blogs and considered a must read by Entertainment Weekly. * The Pop 5 playlist, which includes songs and artists featured in the Pop 5 game, like Madonna, Kelly Clarkson, Jennifer Lopez, 50 Cent and Snoop Dogg. * Pop 5's very own Pop 5 Tini recipe, created by Seattle martini bar Tini Bigs and guaranteed to put a unique twist on any game party night. * Pop 5 Booster Pack submissions where visitors can enter favorite pop culture books, food, fashion, songs, celebrities, slogans and more for the chance to be featured in an upcoming Pop 5 booster pack. * Rules and prizes for the Pop 5 Live game. About Cranium(R) Pop 5(TM) Cranium(R) Pop 5(TM) is the outrageously fun party game where it's not what you know, but how you show it. From Madonna and mullets to moonwalk and Monday Night Football, Pop 5 is a hilarious celebration of everything you love to talk about. The only pop culture game where you choose the activity -- will you hum it for 5 points? Or sculpt it for 2? -- Pop 5 gives you five fun ways to celebrate each clue in a fast-paced race for points. 4 or more adult players; SRSP: $34.95. For more information, visit pop5.com. About Cranium, Inc. Cranium, Inc. reinvented the board game category in 1998 with the launch of Cranium(R) and a pledge to give everybody the chance to shine. Today, Cranium leads the industry in innovation, creating award-winning games and changing the rules in toys and publishing. Winner of the Toy Industry Association's Toy of the Year award in the game category for four out of the five past years, Cranium celebrates accomplishments including more than 15 million sold, nearly 100 awards worldwide and a following of over 400,000 Craniacs in more than 30 countries and 10 languages. Cranium, Inc. creates Cranium games, Giggle Gear(TM) and Cranium Wonder Works(TM) toys plus books in partnership with Little, Brown Books for Young Readers. These games, toys and books celebrate the full range of everyone's natural abilities as they create, perform, discover and connect. With Cranium, Everyone Shines!(TM) For more information, visit cranium.com. Cranium and Pop 5 and trademarks of Cranium, Inc. in the U.S. and other jurisdictions. Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the U.S. and/or other countries.
SOURCE Cranium, Inc.