Cranium's Pop 5 Live on MSN Games First-Ever to Put Players in the Game

Player Videos Create Hilarious New Twist on Pop Culture and Casual Online


Sep 12, 2006, 01:00 ET from Cranium, Inc.

    SEATTLE, Sept. 12 /PRNewswire/ -- If they post it, they will play -- or
 act, hum, sculpt, hint and draw. Cranium, Inc. today announced Pop 5 Live,
 the first-ever player-fueled online game offered exclusively by MSN(R)
 Games ( Pop 5 Live, the online version of the new pop
 culture party game Cranium(R) Pop 5(TM), lets players take a chance by
 submitting videos of themselves acting out Pop 5 clues, and make a choice:
 Who will be THE Pop 5 Pop Star?
     It's simple. Performers upload videos of themselves acting, humming,
 sculpting, hinting or drawing out Pop 5 pop culture clues -- like mullets,
 Madonna and Monday Night Football. The footage is used in Pop 5 Live on MSN
 Games where players watch videos from other players, vote on performances
 and guess clues to win prizes, including the chance to score $50,000 cash.
     "Pop 5 Live changes the rules for the way people experience party
 games," said Cranium Grand Poo Bah and co-founder Richard Tait. "It takes
 Pop 5 out of the living room and puts it into the virtual community, giving
 our more than 400,000 Craniacs and MSN Games' 13 million monthly players
 the power to perform and connect in a celebration of pop culture. It gets
 players laughing, sharing and reveling in their chance to shine the way
 that only a Cranium experience can."
     By launching with MSN Games, Cranium continues to go where its
 customers are, not just where games are sold. According to The NPD Group,
 women make nearly 60 percent of today's board game purchases, and based on
 a recent study from the Consumer Electronics Association, 65 percent of the
 gamers between the ages of 25 and 34 playing quick, easy-to-learn "casual"
 games are women. As a result, Pop 5 Live on MSN Games, combined with the
 current prevalence of sites like, "gets the right people
 playing at the right time, just as the original Cranium did at Starbucks,"
 said Tait.
     Established in 1996 and offering more than 300 diverse casual games
 ranging from brainteasers and adventure titles to classic card games and
 everything in between, MSN Games is known for bringing the best-of-the-best
 to online game players.
     "User-generated content is sweeping the web, and the games sector is no
 exception," said Chris Early, Studio Manager, Microsoft Casual Games. "With
 Pop 5 Live we're breaking new ground with an innovative mix of
 user-generated content, pop culture clues, and - for the first time online
 - Cranium's award- winning approach to making games."
     By playing Pop 5 Live at MSN Games (, game players
 and pop culture fans will also be connected to where they can
     *  Exclusive Pop 5 Live cards authored by Pink is the New Blog, one of the
        top pop culture blogs and considered a must read by Entertainment
     *  The Pop 5 playlist, which includes songs and artists featured in the
        Pop 5 game, like Madonna, Kelly Clarkson, Jennifer Lopez, 50 Cent and
        Snoop Dogg.
     *  Pop 5's very own Pop 5 Tini recipe, created by Seattle martini bar Tini
        Bigs and guaranteed to put a unique twist on any game party night.
     *  Pop 5 Booster Pack submissions where visitors can enter favorite pop
        culture books, food, fashion, songs, celebrities, slogans and more for
        the chance to be featured in an upcoming Pop 5 booster pack.
     *  Rules and prizes for the Pop 5 Live game.
     About Cranium(R) Pop 5(TM)
     Cranium(R) Pop 5(TM) is the outrageously fun party game where it's not
 what you know, but how you show it. From Madonna and mullets to moonwalk
 and Monday Night Football, Pop 5 is a hilarious celebration of everything
 you love to talk about. The only pop culture game where you choose the
 activity -- will you hum it for 5 points? Or sculpt it for 2? -- Pop 5
 gives you five fun ways to celebrate each clue in a fast-paced race for
 points. 4 or more adult players; SRSP: $34.95. For more information, visit
     About Cranium, Inc.
     Cranium, Inc. reinvented the board game category in 1998 with the
 launch of Cranium(R) and a pledge to give everybody the chance to shine.
 Today, Cranium leads the industry in innovation, creating award-winning
 games and changing the rules in toys and publishing. Winner of the Toy
 Industry Association's Toy of the Year award in the game category for four
 out of the five past years, Cranium celebrates accomplishments including
 more than 15 million sold, nearly 100 awards worldwide and a following of
 over 400,000 Craniacs in more than 30 countries and 10 languages. Cranium,
 Inc. creates Cranium games, Giggle Gear(TM) and Cranium Wonder Works(TM)
 toys plus books in partnership with Little, Brown Books for Young Readers.
 These games, toys and books celebrate the full range of everyone's natural
 abilities as they create, perform, discover and connect. With Cranium,
 Everyone Shines!(TM) For more information, visit
     Cranium and Pop 5 and trademarks of Cranium, Inc. in the U.S. and other
     Microsoft and MSN are either registered trademarks or trademarks of
 Microsoft Corp. in the U.S. and/or other countries.

SOURCE Cranium, Inc.