Creative Introduces the ZEN Stone - Tiny 1GB MP3 Player with a Price that Rocks

ZEN Stone Carries 250 Songs, Comes in Six Colors

    MILPITAS, Calif., May 3 /PRNewswire-FirstCall/ -- Creative (
 CREAF), a worldwide leader in digital entertainment products, today
 introduced the Creative ZEN(TM) Stone, the tiny, featherweight 1GB MP3
 player priced at only US$39.99, available by May 14.
     The Creative ZEN Stone features a smooth contoured design, so it feels
 naturally comfortable in your hand. It's so light that at first, you might
 not believe it's an MP3 player. The Creative ZEN Stone allows you to rock
 in color; pick your favorites from black, white, red, blue, pink and green,
 to fit any mood or fashion.
     Just drag and drop up to 250 songs* to the Creative ZEN Stone. Choose
 "Play" or "Random" and listen to up to 10 hours of your favorite songs from
 a single charge of the built-in battery. You can also skip between folders
 containing favorite artists or playlists. The Creative ZEN Stone is so
 simple to use that it does not even need a screen; just skip through tracks
 or albums while you are on the go, or simply play all the songs randomly in
 the shuffle mode.
     "The Creative ZEN Stone, at just $39.99, opens up a huge new market for
 MP3 players," said Sim Wong Hoo, chairman and CEO of Creative. "This is an
 incredible price for everyone to get a superior quality MP3 player capable
 of holding up to 250 songs. Whether it's your only player or a second
 player to take with you anywhere, the low price lets you think of MP3
 players in a whole new way. You can loan it to a friend just like you would
 a CD or a mix tape and not have to worry about it, but you'll like it so
 much that you'll want another, so you always have one with you."
     You can personalize the Creative ZEN Stone with attractive translucent
 skins that include a clip and are available in five matching colors, a
 sporty armband that comes with a skin, and even a fashionable keychain with
 a tiny case that carries the player.
     The Creative ZEN Stone will even have its own unique docking speaker
 system, the Creative TravelSound(TM) ZEN Stone, which will be available in
 black or white in July. Using micro drivers, this versatile and perfectly
 portable speaker system provides crystal clear sound for more than 20 hours
 of great entertainment anywhere you go, powered by just two AAA alkaline
 batteries. Also priced at only US$39.99, the Creative TravelSound ZEN Stone
 docks the player to make a complete portable sound system that fits
 comfortably in the palm of your hand, all for less than $80.
     For more information about the Creative ZEN Stone and the Creative
 TravelSound ZEN Stone, please visit www.us.creative.com.
     *Based on MP3 format encoded at 128kbps; the ZEN Stone can also hold up
 to 500 WMA songs encoded at 64kbps.
     About Creative
     Creative ( CREAF) is a worldwide leader in digital entertainment
 products. Famous for its Sound Blaster(R) sound cards and for launching the
 multimedia revolution, Creative is now driving digital entertainment on the
 PC platform with products like its highly acclaimed ZEN MP3 and portable
 media players. Creative's innovative hardware, proprietary technology,
 applications and services leverage the Internet, enabling consumers to
 experience high- quality digital entertainment -- anytime, anywhere.
     This announcement relates to products launched in the United States.
 Availability is subject to change without notice and may differ elsewhere
 in the world according to local factors and requirements. Sound Blaster,
 TravelSound and ZEN are trademarks or registered trademarks of Creative
 Technology Ltd. in the United States and/or other countries.
 
 

SOURCE Creative Technology, Ltd.