Creative Mobile Technologies Hails the Mobile Media Market with Blue Bite Partnership

NEW YORK, May 16, 2013 /PRNewswire-iReach/ -- Today, Creative Mobile Technologies (CMT), LLC, one of the nation's largest Out-of-Home digital networks and premier technology and payment processing solutions provider for the taxicab market, and Blue Bite, the Mobile Standard in Out-of-Home™, announced a first of its kind media-mobile technology partnership in the U.S. taxi space. Blue Bite's proprietary mTAG® platform will be available in 5,000 taxicabs with CMT media screens in New York, Boston, Chicago, San Francisco, Philadelphia and Anaheim by September 1, 2013.

(Photo: http://photos.prnewswire.com/prnh/20130516/CG14202)

Here's how it works: Taxi passengers will see video or static messages on Blue Bite enhanced CMT taxi media screens and be prompted to either "tap" or "snap" the mTAG affixed to the frame of the screen. Riders will be able to "tap" their NFC-enabled smartphone to instantly download rich user content including music, videos, mobile apps, promotional information, coupons, maps, and tips, among other things.  Consumers without an NFC-enabled phone will be able to "snap" a picture of the Quick Response code to access the same content.

"Blue Bite is thrilled with its first foray into the taxi market and the opportunity to integrate with the dynamic CMT platform that will give users instantaneous access to multifaceted and relevant content during their taxi ride," said Mikhail Damiani, CEO and Co-Founder of Blue Bite.

"CMT is excited to be the premier taxi provider of the Blue Bite technology and increase riders' interaction with our media screens, especially as consumers become more reliant on their mobile phones," said Jason Poliner, Vice Chairman and Chief Operating Officer of CMT. "The digital out-of-home space has skyrocketed and today is an integral component in national advertising campaigns. CMT is well-position to meet demand for advertising in various unique, premium digital out-of-home platforms."   

"Advertisers' ability to connect with our viewers' mobile devices is one more way CMT can increase engagement, interaction and support for our clients," said Tom Haymond, EVP of CMT Media Sales. "Combined with CMT's geo-targeting capabilities; full motion video and audio; and ABC's dynamic content, the addition of Blue Bite's systems gives CMT an unparalleled ability to help clients impact consumers in the digital OOH space and see a tangible ROI."

Blue Bite has seen mobile engagements in their campaigns increase by more than 115% over the past 18 months. The real-time mobile content and analytics will allow participating companies to optimize their campaigns and react to market situations.  Consumers will benefit from content that is both location-specific and relevant, and will have the ability to share the campaigns with friends through social media.

"Mobile technology, coupled with media-rich content generated on the media screens, is an exciting way to engage active consumers and generate brand awareness," said Gerald Griffin, Senior Vice President ABC Regional Sports and Entertainment Sales. "The mTAG platform also allows clients to measure effectiveness of their campaigns."

About Blue Bite (www.bluebite.com)

Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices.  Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

About Creative Mobile Technologies, L.L.C. (www.creativemobiletech.com)

Founded in New York City in 2005 by taxi industry leaders, Creative Mobile Technologies (CMT) provides more than 20,000 taxicabs in 60 cities and 35 states with a variety of taxi technologies and enhancements including credit and debit card processing, media and advertising content, text messaging, interactive passengers maps, GPS, electronic trip sheets and back-office fleet management systems. CMT has more than 6,600 units in New York City alone. CMT's unique "for the industry, by the industry" business model has empowered taxi fleets and individual taxi operators throughout the country with customized solutions born out of the company's deep roots in the taxi industry.

About ABC Regional Sports and Entertainment Sales

ABC Regional Sports and Entertainment Sales, a unit of ABC National Television Sales, is a leading advertising sales and marketing representative that provides its advertisers with access to consumers wherever they are: in the stores, on the streets, at home, on-line, in-stadium or in the car. ABC RSES currently represents numerous digital out of home media properties, the ESPN Owned Radio Stations and two 24/7 regional sports networks. In Times Square New York, ABC RSES represents several LED Spectacular Screens including The ABC SuperSign and The Disney Store Spectacular. ABC RSES and ABC National Television Sales are part of The Walt Disney Company.

Media Contact: Karen Imas Karen Imas, Connelly McLaughlin & Woloz, 212-437-7373, kimas@cmw-newyork.com

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SOURCE Blue Bite