Creative Shakes Up MP3 Market With Its New Zen Micro 4GB MP3 Player Priced at Only $179.99

Announces New Pricing for Its Award-Winning Zen Micro 5GB MP3 Player at

$229.99 and Its New 6GB Zen Micro at $249.99

Mar 01, 2005, 00:00 ET from Creative Technology Ltd.

    MILPITAS, Calif., March 1 /PRNewswire-FirstCall/ -- Creative
 (Nasdaq:   CREAF), a worldwide leader in digital entertainment products, today
 announced incredible new pricing for the U.S. market for its family of
 award-winning Zen Micro MP3 players.   Its new Zen Micro 4GB MP3 player is
 priced at a market leading US$179.99 after a $20 mail-in rebate, the Zen Micro
 5GB MP3 player at $229.99, and the Zen Micro 6GB at $249.99.
     "Clearly with the success of the Zen Micro and our shipment of more than
 two million MP3 players last holiday season, we have gained huge momentum and
 are putting our competitors on the defensive," said Sim Wong Hoo, chairman and
 CEO of Creative.  "We can further drive our momentum by dropping the price of
 our Zen Micro MP3 players.  With the introduction of the Zen Micro 4GB MP3
 player at the incredibly low price of only $179, we offer superior features
 and more than twice the song capacity of the 4GB iPod mini at a substantially
 better price.  In addition, we offer the Zen Micro in 10 different colors,
 giving consumers a wide range of choices, from red, light or dark blue, orange
 or green, to pink, purple, silver, black and white."
     Winner of the "Best of DigitalLife 2004" and "Editor's Choice" awards from
 CNET, Computer Shopper, PC Magazine and LAPTOP magazine, the Zen Micro is now
 available in different capacities without compromising any features.  The Zen
 Micro 4GB MP3 player can hold up to 2,000 WMA songs; the Zen Micro 5GB MP3
 player can carry up to 2,500 songs; and the Zen Micro 6GB stores up to
 3,000 songs.  The Zen Micro family supports a wide variety of music
 subscription or download services such as Napster To Go, Napster, MSN Music,
 MusicMatch and the Wal-Mart Music Store.
     The Power of Zen Micro
     Every Zen Micro player features:
     -- MP3 and WMA and Music Subscription Service Support -- The Zen Micro
        lets the listener choose MP3 or WMA music, ripped from CDs or
        downloaded from online music sites;
     -- Micro-sized -- At only 3.3" tall, the Zen Micro is small yet powerful;
     -- Curved to fit -- Nestles in the palm of your hand and slides smoothly
        into your pocket;
     -- Mesmerizing blue glow -- Luminescent blue glow comes alive with a
        single touch;
     -- 10 electrifying colors -- A full spectrum of vibrant colors to suit
        every style and personality;
     -- Up to 12-hour battery life -- Enjoy your music all day long on a single
     -- Removable, rechargeable battery -- Unique ability to extend playtime by
        another 12 hours with a spare battery;
     -- FM radio and recorder -- Listen to and record crystal-clear FM radio
        with 32 preset station settings;
     -- Voice recorder -- Use the built-in microphone for voice recording;
     -- Vertical Touch Pad control -- Touch-sensitive controls and intuitive
        vertical scrolling for easy navigation;
     -- Access over two million downloadable songs - Choose from the widest
        selection of downloadable songs on the Internet through MSN Music and
        other Zen-supported music services, such as Napster, MusicMatch, and
        the Wal-Mart music download store.
     Pricing and Availability
     The Creative Zen Micro 4 GB and Zen Micro 6GB MP3 players can be
 preordered now on The new Zen Micro 4GB MP3 player is
 priced at a market leading US$179.99 after a $20 mail in rebate from the
 suggested retail price of $199.99. The Zen Micro 5GB MP3 player is priced at
 $229.99 and the Zen Micro 6GB is priced at $249.99.  For more information
 about Creative's family of flash, micro drive and hard drive MP3 players,
 ranging from the 64MB MuVo to the 60GB Zen Xtra and the 20GB Zen Portable
 Media Center, visit
     About Creative
     Creative is a worldwide leader in digital entertainment products for PC
 users. Famous for its Sound Blaster(R) sound cards and for launching the
 multimedia revolution, Creative is now driving digital entertainment on the PC
 platform with products like its highly acclaimed MuVo(R) and Zen portable
 audio players. Creative's innovative hardware, proprietary technology,
 applications and services leverage the Internet, enabling consumers to
 experience high-quality digital entertainment -- anytime, anywhere.
     NOTE:  This announcement relates to products launched in the United
 States. The product names, prices and availability are subject to change
 without notice and may differ elsewhere in the world according to local
 factors and requirements. MuVo and Sound Blaster are registered trademarks of
 Creative Technology Ltd. in the United States and other countries. All other
 brand names are trademarks of their respective owners.

SOURCE Creative Technology Ltd.