"We are absolutely thrilled to receive this honor," said Xavier Ahuja, Crescendo's managing director of business strategy & operations. "Our work on the hearcanada.com site was focused on user experience, rich imagery, and succinct content. It is a testament to receive such positive feedback from the broader healthcare industry."
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 15 different categories, including Best Site Design, Best Interactive, Best Rich Media, Best Intranet and Best Social Networking. Judges looked at how websites and other digital communications compared with others in their organization's classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence.
Founded in 2003, a team of management consultants and advertising industry veterans joined forces to create an agency that could accurately measure marketing ROI. The firm integrates the art and science of advertising by incorporating neuroscience technology and advanced data science to interpret consumer emotions and behavior. Crescendo is headquartered in San Francisco Bay Area and has an office in Chicago. Additional information including client work, strategic approach and service offerings can be found at crescendoagency.com.
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