FORT WORTH, Texas, June 21 /PRNewswire/ -- CRM Studios, an independent,
top-tier film and video production company based in Fort Worth, Texas,
today revealed details of the $4 million, Texas-themed,
three-dimensional/four- dimensional (3D/4D) ride-film it created for
Landry's Restaurants' new multi- sensory "Skies over Texas" theater,
located on the ground floor of the 750- foot Tower of the Americas in San
The eight-minute ride is almost one year in the making and will be
shown exclusively in the new, special-venue theater, which will open on
June 21 as part of Landry's Restaurants' $15 million restoration of the
Tower of the Americas.
"We've worked very closely with Landry's Restaurants to make this ride
rival anything found in the best theme parks in the world," said CRM
Studios Chief Creative Officer Steve Dunning. "The 3D and 4D technology is
top-notch and really gives riders an accurate experience of some of the
most thrilling and beautiful elements of Texas."
"We chose CRM Studios for 'Skies over Texas' because we knew they would
provide world-class 3D/4D technology expertise right here in Texas," said
Jeff Cantwell, vice president of Landry's Restaurants.
The sophisticated ride -- which was produced using two 35-millimeter 3D
cameras -- will take visitors on a high-flying trip across Texas. Among the
ride's highlights, riders get a 3D feel for what it's like to ride a bull,
be tackled during a Friday-night football game, train to be a NASA
astronaut and travel through an alligator-infested swamp. CRM Studios
produced the 3D video and designed the ride, which was built to spec by
another company. During the building of the ride, CRM provided consultation
on the development of the ride's special effects, as well as the
integration and coordination of the effects between the video and the ride.
4D technology is a video-production process that puts viewers squarely
in the middle of the action -- or action ride, in this case -- by
incorporating sensory elements that create realistic and involving
experiences that can be coordinated with 3D video technology. Particular
attention was paid to the "Skies over Texas" ride's 4D elements, which
include air blasts, sliding and rocking movements, water sprays, ankle
ticklers, fog, and life-like smells.
CRM Studios is one of the few production facilities in the nation with
the in-house technical expertise in 3D/4D capabilities to produce amusement
park- quality films and studios for retail, sales motivation and other
corporate applications. CRM's 48,000-square-foot video, film and audio
production facility features three studios ranging in size from 2,100 to
3,800 square- feet, nine video/audio edit suites, video and audio control
rooms, sound booths, and an engineering lab.
About CRM Studios
CRM Studios is an independent, top-tier film/video production company.
CRM Studios' creative talent, combined with its new, dynamic facility,
provides the finest production, post-production, visual effects and audio
products for the entertainment industry, broadcast networks, corporations,
and government organizations. For more information, call 1-866-865-5448 or
visit http://www.crmstudios.tv .
About Landry's Restaurants, Inc.
Houston-based Landry's Restaurants, Inc., is one of the nation's
largest and fastest growing casual dining and entertainment companies.
Publicly traded on the New York Stock Exchange under the symbol LNY,
Landry's owns and operates more than 300 properties, including Landry's
Seafood House, Joe's Crab Shack, The Crab House, Rainforest Cafe, Charley's
Crab, Willie G's Seafood & Steak House, The Chart House and Saltgrass Steak
House. Landry's also owns several icon developments, including: Downtown
Aquarium complexes in Houston and Denver; the Golden Nugget hotel-casinos
in Nevada; and Kemah Boardwalk, a magnificent 40-acre, family-oriented
themed entertainment destination. The Company employs 38,000 workers in 36
SOURCE CRM Studios