CRM Studios Creates $4 Million 3D/4D Ride-Film for Landry's Tower of the Americas Multi-Sensory Theater

Texas-Themed Ride Will Highlight the Majestic Beauty, Unique Elements of

the Lone Star State Like Never Before

Jun 21, 2006, 01:00 ET from CRM Studios

    FORT WORTH, Texas, June 21 /PRNewswire/ -- CRM Studios, an independent,
 top-tier film and video production company based in Fort Worth, Texas,
 today revealed details of the $4 million, Texas-themed,
 three-dimensional/four- dimensional (3D/4D) ride-film it created for
 Landry's Restaurants' new multi- sensory "Skies over Texas" theater,
 located on the ground floor of the 750- foot Tower of the Americas in San
     The eight-minute ride is almost one year in the making and will be
 shown exclusively in the new, special-venue theater, which will open on
 June 21 as part of Landry's Restaurants' $15 million restoration of the
 Tower of the Americas.
     "We've worked very closely with Landry's Restaurants to make this ride
 rival anything found in the best theme parks in the world," said CRM
 Studios Chief Creative Officer Steve Dunning. "The 3D and 4D technology is
 top-notch and really gives riders an accurate experience of some of the
 most thrilling and beautiful elements of Texas."
     "We chose CRM Studios for 'Skies over Texas' because we knew they would
 provide world-class 3D/4D technology expertise right here in Texas," said
 Jeff Cantwell, vice president of Landry's Restaurants.
     The sophisticated ride -- which was produced using two 35-millimeter 3D
 cameras -- will take visitors on a high-flying trip across Texas. Among the
 ride's highlights, riders get a 3D feel for what it's like to ride a bull,
 be tackled during a Friday-night football game, train to be a NASA
 astronaut and travel through an alligator-infested swamp. CRM Studios
 produced the 3D video and designed the ride, which was built to spec by
 another company. During the building of the ride, CRM provided consultation
 on the development of the ride's special effects, as well as the
 integration and coordination of the effects between the video and the ride.
     4D technology is a video-production process that puts viewers squarely
 in the middle of the action -- or action ride, in this case -- by
 incorporating sensory elements that create realistic and involving
 experiences that can be coordinated with 3D video technology. Particular
 attention was paid to the "Skies over Texas" ride's 4D elements, which
 include air blasts, sliding and rocking movements, water sprays, ankle
 ticklers, fog, and life-like smells.
     CRM Studios is one of the few production facilities in the nation with
 the in-house technical expertise in 3D/4D capabilities to produce amusement
 park- quality films and studios for retail, sales motivation and other
 corporate applications. CRM's 48,000-square-foot video, film and audio
 production facility features three studios ranging in size from 2,100 to
 3,800 square- feet, nine video/audio edit suites, video and audio control
 rooms, sound booths, and an engineering lab.
     About CRM Studios
     CRM Studios is an independent, top-tier film/video production company.
 CRM Studios' creative talent, combined with its new, dynamic facility,
 provides the finest production, post-production, visual effects and audio
 products for the entertainment industry, broadcast networks, corporations,
 and government organizations. For more information, call 1-866-865-5448 or
 visit .
     About Landry's Restaurants, Inc.
     Houston-based Landry's Restaurants, Inc., is one of the nation's
 largest and fastest growing casual dining and entertainment companies.
 Publicly traded on the New York Stock Exchange under the symbol LNY,
 Landry's owns and operates more than 300 properties, including Landry's
 Seafood House, Joe's Crab Shack, The Crab House, Rainforest Cafe, Charley's
 Crab, Willie G's Seafood & Steak House, The Chart House and Saltgrass Steak
 House. Landry's also owns several icon developments, including: Downtown
 Aquarium complexes in Houston and Denver; the Golden Nugget hotel-casinos
 in Nevada; and Kemah Boardwalk, a magnificent 40-acre, family-oriented
 themed entertainment destination. The Company employs 38,000 workers in 36