LOS ANGELES, July 14 /PRNewswire/ -- IBM, Intel Corporation, Microsoft,
Panasonic (Matsushita Electric), Sony, Toshiba, The Walt Disney Company, and
Warner Bros. Studios today announced the formation of Advanced Access Content
System License Administrator (AACS LA), a cross-industry effort that develops,
promotes and licenses technology designed to enhance digital entertainment
experiences. This technology will facilitate the ability to enjoy exciting,
new, flexible entertainment experiences for consumers in stand-alone,
networked home and portable devices.
AACS LA is developing ADVANCED ACCESS CONTENT SYSTEM, a specification for
managing content stored on the next generation of prerecorded and recordable
optical media for consumer use with PCs and CE devices. ADVANCED ACCESS
CONTENT SYSTEM will complement new innovations in the next-generation of
optical discs, and enable consumers to enjoy next-generation content,
including high-definition content.
"Never before has a triumvirate of industry support emerged with such a
clear, common vision for growing audience entertainment convenience for
anytime, anyplace enjoyment of media without sacrificing the digital rights of
artists, studios and content owners," said Richard Doherty, Research Director
for the Envisioneering Group. "Everything looks good for these silicon,
software, entertainment and consumer electronics product makers to deliver
robust AACS benefits starting this year."
For content providers, content aggregators, and device manufacturers,
ADVANCED ACCESS CONTENT SYSTEM will present opportunities for new distribution
and business models, while improving functionality and interactivity for the
consumer. For example, in addition to prerecorded optical disc support,
ADVANCED ACCESS CONTENT SYSTEM is being designed to support the users' ability
to make authorized recordings and port content to home-networked and portable
devices. Additionally, the consumer will have expanded flexibility in
accessing, managing and transferring content within a stand-alone or networked
AACS LA will deliver ADVANCED ACCESS CONTENT SYSTEM as a generally
available, licensable specification later this year. AACS LA's focus is
market enablement. As a part of this effort, the group is seeking to engage
in industry review and collaboration on the specification prior to completion.
More information on AACS LA and ADVANCED ACCESS CONTENT SYSTEM can be found on
the group's website, www.aacsla.com, in the coming days.
About AACS LA
Founded by IBM, Intel Corporation, Microsoft, Panasonic (Matsushita
Electric), Sony, Toshiba, The Walt Disney Company and Warner Bros. Studios,
the charter of AACS LA is to enhance consumers' entertainment experience
offered by the next-generation of media through flexible usage models. AACS
LA also offers to content owners the enabling technology they need to
confidently release their content. Content owners, service providers and
manufacturers alike benefit from the ADVANCED ACCESS CONTENT SYSTEM through
ease of implementation and the opportunity to reach and serve a broad cross
section of consumers. For more information visit www.aacsla.com.
For further information, please contact: Chad Giron, +1-323-202-1052,
firstname.lastname@example.org, or Amy Kavanaugh, +1-415-713-3128,
email@example.com, both of Edelman, for AACS LA.
SOURCE Advanced Access Content System License Administrator (AACS LA)