Cross-Industry Alliance to Facilitate Compelling New Consumer Entertainment Experiences Technology, Entertainment and CE Industries Unite to Develop Solutions

for Delivery and Consumer Access to Next-Generation Digital Entertainment



    LOS ANGELES, July 14 /PRNewswire/ -- IBM, Intel Corporation, Microsoft,
 Panasonic (Matsushita Electric), Sony, Toshiba, The Walt Disney Company, and
 Warner Bros. Studios today announced the formation of Advanced Access Content
 System License Administrator (AACS LA), a cross-industry effort that develops,
 promotes and licenses technology designed to enhance digital entertainment
 experiences.  This technology will facilitate the ability to enjoy exciting,
 new, flexible entertainment experiences for consumers in stand-alone,
 networked home and portable devices.
     AACS LA is developing ADVANCED ACCESS CONTENT SYSTEM, a specification for
 managing content stored on the next generation of prerecorded and recordable
 optical media for consumer use with PCs and CE devices.  ADVANCED ACCESS
 CONTENT SYSTEM will complement new innovations in the next-generation of
 optical discs, and enable consumers to enjoy next-generation content,
 including high-definition content.
     "Never before has a triumvirate of industry support emerged with such a
 clear, common vision for growing audience entertainment convenience for
 anytime, anyplace enjoyment of media without sacrificing the digital rights of
 artists, studios and content owners," said Richard Doherty, Research Director
 for the Envisioneering Group.  "Everything looks good for these silicon,
 software, entertainment and consumer electronics product makers to deliver
 robust AACS benefits starting this year."
     For content providers, content aggregators, and device manufacturers,
 ADVANCED ACCESS CONTENT SYSTEM will present opportunities for new distribution
 and business models, while improving functionality and interactivity for the
 consumer.  For example, in addition to prerecorded optical disc support,
 ADVANCED ACCESS CONTENT SYSTEM is being designed to support the users' ability
 to make authorized recordings and port content to home-networked and portable
 devices.  Additionally, the consumer will have expanded flexibility in
 accessing, managing and transferring content within a stand-alone or networked
 environment.
     AACS LA will deliver ADVANCED ACCESS CONTENT SYSTEM as a generally
 available, licensable specification later this year.  AACS LA's focus is
 market enablement.  As a part of this effort, the group is seeking to engage
 in industry review and collaboration on the specification prior to completion.
 More information on AACS LA and ADVANCED ACCESS CONTENT SYSTEM can be found on
 the group's website, www.aacsla.com, in the coming days.
 
     About AACS LA
     Founded by IBM, Intel Corporation, Microsoft, Panasonic (Matsushita
 Electric), Sony, Toshiba, The Walt Disney Company and Warner Bros. Studios,
 the charter of AACS LA is to enhance consumers' entertainment experience
 offered by the next-generation of media through flexible usage models.  AACS
 LA also offers to content owners the enabling technology they need to
 confidently release their content. Content owners, service providers and
 manufacturers alike benefit from the ADVANCED ACCESS CONTENT SYSTEM through
 ease of implementation and the opportunity to reach and serve a broad cross
 section of consumers. For more information visit www.aacsla.com.
 
     For further information, please contact:  Chad Giron, +1-323-202-1052,
 chad.giron@edelman.com, or Amy Kavanaugh, +1-415-713-3128,
 amy.kavanaugh@edelman.com, both of Edelman, for AACS LA.
 
 

SOURCE Advanced Access Content System License Administrator (AACS LA)

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