Crowne Plaza Sleep Advantage Success Spurs Sale of Bedding

Mattresses, Accessories Now Available to Guests Via Web

Oct 21, 2004, 01:00 ET from SOURCE Crowne Plaza Hotels & Resorts

    ATLANTA, Oct. 21 /PRNewswire/ -- In response to consumer demand for its
 recently introduced bedding collection, Crowne Plaza Hotels & Resorts now
 offers its duvet covers, down pillows and other posh bedding items for sale
     (Photo:  )
         The move follows the successful rollout of the Crowne Plaza Sleep
 Advantage, an industry-leading approach to ensure that guests -- business
 travelers in particular -- experience a good night's sleep.
     "The introduction of the program was greeted with great success and the
 demand by consumers for the Crowne Plaza bedding was immediate," said Kevin
 Kowalski, vice president of brand management for Crowne Plaza Hotels &
     The Crowne Plaza Sleep Advantage, introduced in May, encompasses the
 entire sleep experience, from training staff on how to create and maintain a
 restful environment to providing innovative products and services. Program
 components include the bedding now for sale, guaranteed wake-up calls,
 designated quiet zones, night lights, drape clips, sleep CDs, eye masks, ear
 plugs and lavender spray.
     "Our first priority was to get the entire program, including the new
 bedding, rolled out in all of our hotels.  Now that implementation is
 complete, we are delighted to continue to look after guests' needs and ensure
 they get a good night's rest 365 days a year by enjoying Crowne Plaza bedding
 in their own homes," Kowalski said.
     Bedding products for sale include duvet inserts and covers, synthetic and
 feather/down sleep pillows, Euro pillow shams and inserts, cotton blankets,
 mattress toppers, dust skirts, flat and fitted bed sheets, decorative pillows,
 pillow cases and the Serta(R) Perfect Sleeper.  Prices range from $31 for
 standard sleep pillows to $1,300 for California King-size mattress and box
 spring sets.
     Consumers can order the products at .
 Depending on the item, orders ship between 48 business hours and six weeks.
     The Crowne Plaza Sleep Advantage, including the bedding components, was
 developed by Crowne Plaza in collaboration with Michael Breus, Ph.D., one of
 the nation's foremost sleep-disorder experts.
     Some 40 percent of adults report that lack of good sleep interferes with
 their daily activities. Lost sleep costs $45 billion a year in lost
 productivity, increased health-care bills and expenses related to traffic
 accidents. The Crowne Plaza Sleep Advantage addresses sleep deprivation by
 creating an environment conducive to consistent, sound sleep.
     "Crowne Plaza is the only hotel brand taking a holistic approach to
 address the entire sleep environment, from bedding and night lights to wake up
 calls and quiet zones," Breus, who is the 'Sleep Expert' on WebMD, said when
 the Sleep Advantage was introduced. "It is amazing that the impact of sleep
 disorders on our health, wellness, performance, productivity and safety goes

SOURCE Crowne Plaza Hotels & Resorts