Crunch Fitness Appoints Tim Miller New CEO

    NEW YORK, July 11 /PRNewswire/ -- Crunch Fitness, the health club chain
 renowned for fusing fitness and entertainment, today announced the
 appointment of Tim Miller as the new chief executive officer. As an
 industry leader with over 17 years experience in consumer trends, strategic
 marketing and retail development, Miller will oversee the management of
 Crunch's unique fitness brand with 30 locations in the U.S.
     "I'm thrilled to be working alongside the innovative and talented
 leaders of the fitness industry here at Crunch," said Miller of his new
 position. "My career has been built on melding visionary
 entertainment/lifestyle concepts with solid business acumen. I intend to
 utilize those skills to take Crunch to the next level, taking full
 advantage of the strategic factors that set the company apart -- its unique
 culture and position in the fitness marketplace."
     Tapping his extensive experience as a corporate branding leader for
 Morgan's Hotel Group, one of the hottest and fastest growing boutique hotel
 groups in the country, Miller will manage all aspects of Crunch Fitness
 with a focus on enhancing the membership experience and strengthening
 corporate strategy.
     "Tim's background building and managing a distinctive brand in the
 hospitality industry makes him the perfect fit, as he brings an
 understanding of the unique sensibility that sets Crunch apart from other
 health club chains," said Brent Leffel, managing director of Angelo Gordon.
 "Tim is a dynamic leader and I am confident he is the perfect person to
 lead Crunch on a continued path of success."
     Before joining Crunch Fitness, Miller earned a stellar reputation as
 the executive vice president and chief branding officer for Morgans Hotel
 Group where he oversaw all innovation management. Having started in the
 front office at Royalton in New York in 1989, he rose through the ranks of
 the organization over a 17 year period. Miller has served as a hotel
 manager, a general manager, and a vice president of brand management and
 new property openings before being promoted to executive vice president and
 chief branding officer. Miller was also the founder and president of the
 Alden Hotels in Houston, Texas.
     As a Crunch member for years, Miller has already embraced the brand's
 "We All Crunch" mentality which expresses how people of all shapes, sizes,
 and fitness abilities find a common home at Crunch.
     Crunch Fitness is a health club chain that leads the industry in fusing
 fitness and entertainment. Headquartered in New York City and owned by the
 private equity group of Angelo Gordon, Crunch Fitness serves over 100,000
 members with 30 gyms in New York, Miami, San Francisco, Los Angeles,
 Chicago, and Atlanta. Renowned for its one-of-a-kind group fitness
 programming, Crunch is the leader in group fitness innovation and
 creativity. Often cited as the gym with the "best classes," Crunch has
 raised the bar for the entire fitness industry.
 
 

SOURCE Crunch Fitness

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