NEW YORK, July 11 /PRNewswire/ -- Crunch Fitness, the health club chain renowned for fusing fitness and entertainment, today announced the appointment of Tim Miller as the new chief executive officer. As an industry leader with over 17 years experience in consumer trends, strategic marketing and retail development, Miller will oversee the management of Crunch's unique fitness brand with 30 locations in the U.S. "I'm thrilled to be working alongside the innovative and talented leaders of the fitness industry here at Crunch," said Miller of his new position. "My career has been built on melding visionary entertainment/lifestyle concepts with solid business acumen. I intend to utilize those skills to take Crunch to the next level, taking full advantage of the strategic factors that set the company apart -- its unique culture and position in the fitness marketplace." Tapping his extensive experience as a corporate branding leader for Morgan's Hotel Group, one of the hottest and fastest growing boutique hotel groups in the country, Miller will manage all aspects of Crunch Fitness with a focus on enhancing the membership experience and strengthening corporate strategy. "Tim's background building and managing a distinctive brand in the hospitality industry makes him the perfect fit, as he brings an understanding of the unique sensibility that sets Crunch apart from other health club chains," said Brent Leffel, managing director of Angelo Gordon. "Tim is a dynamic leader and I am confident he is the perfect person to lead Crunch on a continued path of success." Before joining Crunch Fitness, Miller earned a stellar reputation as the executive vice president and chief branding officer for Morgans Hotel Group where he oversaw all innovation management. Having started in the front office at Royalton in New York in 1989, he rose through the ranks of the organization over a 17 year period. Miller has served as a hotel manager, a general manager, and a vice president of brand management and new property openings before being promoted to executive vice president and chief branding officer. Miller was also the founder and president of the Alden Hotels in Houston, Texas. As a Crunch member for years, Miller has already embraced the brand's "We All Crunch" mentality which expresses how people of all shapes, sizes, and fitness abilities find a common home at Crunch. Crunch Fitness is a health club chain that leads the industry in fusing fitness and entertainment. Headquartered in New York City and owned by the private equity group of Angelo Gordon, Crunch Fitness serves over 100,000 members with 30 gyms in New York, Miami, San Francisco, Los Angeles, Chicago, and Atlanta. Renowned for its one-of-a-kind group fitness programming, Crunch is the leader in group fitness innovation and creativity. Often cited as the gym with the "best classes," Crunch has raised the bar for the entire fitness industry.
SOURCE Crunch Fitness