Cuervo Black Brings Big Celebrations to the Big Game; Offers Pro Football League $5 Million to Lift Fines & Penalties
- New Tequila From Jose Cuervo to Sponsor Fine-Free End Zone Celebrations -
NEW YORK, Feb. 1 /PRNewswire/ -- Jose Cuervo Black Medallion, the newest super-premium tequila brand to join the world's most popular tequila portfolio, Jose Cuervo, today made an unprecedented $5 million offer to the pro football league in exchange for the creation of Cuervo Black Penalty and Fine-Free Zones adjacent to the end zones for this Sunday's game in Detroit. Cuervo Black, a smooth, rich and versatile spirit that offers consumers a 'step up' in quality, taste and style, is encouraging tasteful end zone celebrations at this year's season finale. Should the league accept the brand's offer, the $5 million would be earmarked toward the creation of Cuervo Black Penalty and Fine-Free Zones adjacent to both end zones. Players could go to this area after scoring to celebrate their touchdowns without the league administering fines or penalties. In an open letter addressed to pro football's commissioner that appeared in USA Today, Cuervo Black suggests the offer would bring even more of the good-natured fun to the game. "This year will mark the 40th edition of the game, but just because it's getting older doesn't mean it has to be any less fun," said Bertha Gonzalez, Commercial Director, North America, Jose Cuervo International. "We're offering $5 million in hopes of creating an opportunity where players can celebrate their touchdowns without fear of fines or penalties." Some well-known end zone celebrators think the fines and penalties should be relaxed. "I think there have been some really creative celebrations this year, but there probably could be more if players weren't fearful of fines and penalties," said Billy "White Shoes" Johnson, one of the pioneers of end zone celebrations. "Tasteful celebrations are a highly anticipated part of the game." "While we are encouraging players to have fun at this Sunday's game, we'd like them to do so tastefully and responsibly," said Rob Warren, Senior Vice President Global Tequilas, Diageo North America. "Just as we encourage tequila drinkers to enjoy Jose Cuervo products responsibly." Like the game of football, which continues to evolve and change, Cuervo Black is the newest evolution in the tequila category. It is aged for a minimum of twelve months in new char barrels unlike other tequilas that are traditionally aged in previously used barrels. The fire-charring process is done to eliminate impurities on the barrel's interior so that the wood's true tasting notes soak into the tequila. The resulting taste is more complex with a smooth and slightly oaky flavor that is exclusive to this tequila and reminiscent of fine, aged whiskeys. Cuervo Black's rich flavors and refined aromas make it particularly well suited to be enjoyed on the rocks or mixed with cola and a lime. About Jose Cuervo Jose Cuervo is the largest producer of tequila throughout Mexico and around the world, exporting more than 50 million liters annually. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial, the number one tequila worldwide, Jose Cuervo Clasico, Jose Cuervo Black, Jose Cuervo Tradicional, Jose Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose Cuervo Margaritas and Jose Cuervo Margarita Mix. Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit http://www.diageo.com. Vive Cuervo, Vive Responsibly Contacts: Alan Taylor Communications Jim Sias, (609) 658-3982 (cell) or email@example.com Mike Kingston, (212) 714-1280 ext. 358 or firstname.lastname@example.org Jose Cuervo International Bevin Gove 212-590-0263 or email@example.com
SOURCE Jose Cuervo
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.