GARDENA, Calif., Feb. 21, 2017 /PRNewswire/ -- The noodle beats are about to drop.
Nissin Foods'® iconic Cup Noodles® brand in the U.S., in the midst of its new Just Warmin' Up campaign, is heating up the music scene this spring by giving aspiring musicians the opportunity to catch their big break. The brand has selected five up-and-coming DJs – narrowed from a larger pool – to compete for the life-changing opportunity to open a headlining performance by renowned electronic group Cash Cash.
The program is part of Cup Noodles' new campaign Just Warmin' Up, where the instant noodle brand looks to provide a spark that helps people reach new levels of awesomeness. In this case, the brand is providing a spark to aspiring DJs: in the crowded electronic dance music space, it can take years for a DJ to break through. Cup Noodles is committed to supporting new artists as they work toward achieving their dreams.
"We know how hard it is to break through in the music world; it's taken years and years of hard work to make a dent," said Jean Paul Makhlouf, who along with Alex Makhlouf and Samuel Frisch make up the Cash Cash trio. "That's why this is so cool what Cup Noodles is doing – up-and-coming artists need all the help they can get – so receiving a spark like this goes a long way. We can't wait to play our show and help this DJ get some attention."
Starting today, fans can visit SoundCloud.com/OriginalCupNoodles to check out the five DJs competing to open for Cash Cash on March 24 at the Avalon in Hollywood, Calif. – an epicenter of the electronic music culture. On the SoundCloud page, fans can listen to all five DJ tracks and like, comment or share their favorites. On March 13, Cash Cash and Cup Noodles will announce a winning track based on engagement performance and other factors. Visit SoundCloud.com/OriginalCupNoodles for more details.
The five DJ finalists and their tracks:
- Sanjoy from San Jose, California with his track "Obvi" ft. Elliot Yamin
- PLS&TY from Los Angeles, California with his track "Good Vibes" ft. Cosmos & Creatures
- Von Sell from Brooklyn, New York with his track "Ivan (Revisited)"
- Yntendo from Los Angeles with their track "Straight Fire" ft. Kristen Collins
- Radio Smash from Monroe, New Jersey with their track "You Too"
"With the Cup Noodles brand we want to champion up-and-comers from all walks of life – whether it's a musician, comedian or college student looking to ace that next exam," said Leslie Mohr, VP of marketing for Nissin Foods USA. "We're embarking on this campaign by focusing on musicians in a big way, but our goal is to provide a spark to warm-up acts across all industries. We know that our core noodle fans are constantly aspiring to get to that next level."
Cup Noodles launched its Just Warmin' Up campaign in the U.S. near the end of last year in conjunction with the first-ever major recipe change to the beloved instant noodles in a cup. The nutritional profile was improved to reduce sodium, remove added MSG and eliminate artificial flavors. The marketing campaign – the first major advertising and marketing initiative for the brand in the U.S. in decades – includes new digital and TV spots, a new voice on social media and other directives such as food festival sponsorships.
About Nissin Foods
Nissin Food Products Co. Ltd. was established by Momofuku Ando in 1958, who invented the first instant ramen noodle to Japan. In 1970, they established Nissin Foods (USA) Co., Inc. in Gardena, California introducing ramen noodles to U.S. consumers. In 1971 the company invented Cup Noodles, and revolutionized the industry by making it possible to package, prepare and serve noodles all in the same container. For nearly 60 years, Nissin Foods has been providing consumers with quick and delicious meal solutions.
In the U.S., Nissin Foods USA develops and markets a variety of products including Bowl Noodles®, Chow Mein, Cup Noodles, Ramen Bowl, Souper Meal® and Top Ramen® uniquely positioning them to meet the needs of today's busy lifestyles. The company's corporate philosophy inspires commitment to taste, convenience and quality.
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SOURCE Nissin Foods