CHAPEL HILL, N.C., Sept. 11, 2015 /PRNewswire/ -- Digital marketing for strategic commercial initiatives is not entirely comprehended within the pharmaceutical industry due to the constant change in trends and various behaviors from consumers. Despite this, organizations are increasingly dipping their toes into the digital marketing tidewaters to interact with their customers.
According to research by benchmarking firm, Best Practices, LLC, 76% of benchmarked companies in a recent digital marketing study conduct some form of data gathering through social media listening. In addition, 65% are also facilitating peer-to-peer interactions via social media. The role of digital marketing in the pharmaceutical industry is increasing, signifying just how important it is to continue to identify innovative digital marketing approaches.
The related report, "Key Trends and Innovative Activities in Biopharma Digital Marketing," assesses the impact, effectiveness and ROI of new leading digital marketing activities. The research also captures insights for implementing innovative programs.
Key study topical areas include:
- Hotspots in Digital Innovation
- Winning in the Mobile & Wearable Device World
- Succeeding with Today's Physicians
- Maximizing Social Media Presence
This report engaged 39 digital marketing leaders from 30 leading pharmaceutical, biotech and life sciences companies. Thirteen study participants represented large pharmaceutical organizations, while the remaining benchmark class represented medium or small companies.
To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1378.htm
For more information on other recent primary research studies, contact us at 919.403.0251. For related research, visit our Best Practices, LLC website at http://www.best-in-class.com/.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.
SOURCE Best Practices, LLC